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We have chosen to use the 'Strategies' marketing plan as it captures the main ideas of our
health communication program's intervention, the seminar, the best.

I. Strategies
A. Position
1. Imaging: We would like to portray the image of openness and acceptance
while being able to portray that awareness and knowledge on family
planning is an important part of one's overall health.
2. Distinctiveness: Our unique selling point would be that we are focused on
educating adolescents in their language. This program gives adolescents
the education that they have been needing and wanting without that
'weird' and 'awful' conversation with their parents. Many adults shy away
from "the birds and the bees" talk with one another and especially with
children. Because of this, we also have a secondary target audience,
adults/their parents which leads to another selling point. This selling point
is that we are aiding in conversations that do happen at home by giving
each party the necessary tools to navigate through them (correct
information and vocabulary, resources online and in the community, and
online sessions to help mediate).
B. Product
1. Features: The main feature and customer service that our program will
emphasize is the 'Lets Talk About It' seminar. The second feature that we
will emphasize on are the various resources listed on our site. One will be
able to easily negative the page and find resources nearest to them.
2. Necessity: How does it meet a need? Family Planning is an essential part
of an adolescent's health because it gives them the ability and
independence to freely anticipate and attain their desired number of
children and the spacing and timing of their birth.3,4 Family Planning also
gives them the option to select the means by which conception may be
achieved, either through the use of contraceptive methods and/or the
treatment of infertility.2 It also aids in the prevention of unintended
pregnancies and STI's and HIV. Family Planning is an imperative missing
part in an adolescent's health as evidence by out of an approximate 42
million teens, only 1.2 percent of them practiced in the prevention of
unintended pregnancies.
C. Price
1. Price: FREE, FREE, FREE, FREE, FREE. And did I mention FREE?
2. Value: Educating our youth on the importance of family planning, and all
of its subareas/categories is priceless! Our youth is our future and we need
to prepare them as such!
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3. Budget: Dependent on funding received from federal and state grants as

well as private donors. For each community that we complete a seminar
in, we would like to stay under 10,000 dollars for the entire duration. This
includes travel and lodging for our employees and volunteers (should be
no more than 10 total), event costs, and other outside fees. This can be
accomplished by applying for group rates, renting community facilities that
are little to no cost, and partnering with companies that want to help us
accomplish our overall goal in educating the community. Companies as
such usually donate items which will help keep our operating costs down.
D. Promotion
1. Selling points: he Let’s Talk About It Seminar is a captivating, informational
3-day event traveling to communities across the country. Our mission is to
encourage positive and accurate family planning education while providing
reliable resources by advancing outreach and advocacy efforts, all for free!
The 3-day seminar is an educational series that is all inclusive for
adolescents (separated into three age groups: 10-13, 14-16, and 17-19).
This series could be attended fully online or in-person and would
encompass ‘talk about it’ conversations to help educate you and your
peers.
The ‘Talk About It” conversations will include speakers that will answer all
questions you might have, talk about family planning, reproductive health,
and sexuality, and guide you through available resources. Our partner, The
Fertility Advantage, was recruited to specifically work with our young adult
group, aged 17-19 years old. The Fertility Advantage educational segment
will happen on day 3 and specifically focuses on reproductive health and
fertility planning for the group.
2. Promotional places (Channels): The United States. Communities that have
the highest amount of family planning health disparities (such as limited
available resources, limited access to clinics, no formal education near,
etc.). We would first select a region that needs the greatest aid and then
work our way to the hardest hit communities. From there, we will
advertise our seminar to schools (we do have a school program seminar),
community, health, and learning centers, libraries, radio stations, public
transportation areas, doctors' offices, and other public common areas
where a teen might be found. These places will also have sign-up forms so
that a teen doesn't have to have a computer, phone, or internet to register.
Slogan: Lets Talk About It!