Group Members

• Shakeel Dost
• Akhtar Hussain
• Abubakar Bin Khalid
• Ahmad Raza
• Aslam
• M.Usman Ali
• Hamza Zia Cheema
• Umaiz saleem
• Zulfiqar Ali Khan

Business Administration GCUF

 PRINCIPLES OF Managment

National Foods

FINAL REPORT
Business Administration GCUF
 Vision Statement

➢ To be an innovative, marketing and research oriented company.

➢ in line with market potential through the means of indigenous
technology using R&D
➢ .
➢ Market our products globally.
“To be a Rs.50 billion food company by the year 2020 in the
convenience food segment by launching products and services in
the domestic and international markets that enhance lifestyle and
create value for our customers through management excellence
at all levels.”

Business Administration GCUF

 Mission Statement

To deliver consistent quality to our customers using pure ingredients,

authentic recipes and the best available technology.
➢ Dedicated to continuous improvement through active alliances with
international companies to expand technological and product horizons.
➢ To maintain close and direct contact with our customers through
consumer insights and dedicated service.
➢ To provide external and internal customer service by excelling in functional
management.
➢ To promote professionalism at all levels through education, training and
development for all human resources.
Business Administration GCUF

➢
 Discussion Points
•Introduction
•Facts and Figures
•Communication
Within the Company
•Product line
•Production Process
•Product Mix
•Swot Analysis
•Summery
•Conculision
•Recomendations

Business Administration GCUF

 Introduction

Start its journey in 1970

Pakistan’s leading multi-category Food Company
An international brand sold in over 35 countries.
Over 110 products domestically
Over 100 different internationally.
More than 1500 employees.
6 manufacturing units and 4 warehouses across
Pakistan.

Business Administration GCUF

National Foods – Facts & Figures
• 37 years of innovation
• Rs. 3 billion in sales
• 300 product SKUs
• 6 manufacturing units (Karachi, Bin Qasim, Lahore)
• Central Warehousing (Lahore, Gujranwala, Multan,
Islamabad)
• Rs. 1 million to the economy everyday in shape of taxes
• 350 towns covered across Pakistan
• 1500 employees
• Annualized Growth Rate of 23% for the last 35 years

Business Administration GCUF

 Major exporting countries

• Canada
• Saudi Arabia
• Afghanistan
• Gulf States
• UAE
• Hong Kong
• Singapore
• USA and UK

Business Administration GCUF

 Major Importing countries
Following are the major countries from where National
imports the material for the production of quality products.

1. Malaysia
2. Singapore
3. Indonesia
4. England
5. Philippine
6. China
7. Germany

Business Administration GCUF

Analysis of Financial Statement and
Profitability Margin

• operating profit margin is 8.5%.

• net profit margin is 4.64 %.
• operating profit margin is 8.5%.
• gross profit margin is 18.7%
• The EPS of NFL is Rs. 7.52

Business Administration GCUF

 Communication Within the
Company

• Normally, the E-mail is used for the

communication within the company. NFL
has its own Email-based website.
• The hard copies of these mails are filed
for the future references.
• Other modes of communication are
telephone, courier service and fax.

Business Administration GCUF

Organization structure and standing

Business Administration GCUF

Financial structure

Business Administration GCUF

Factory structure

Business Administration GCUF

MARKETING DEPARTMENT HIERARCHY:

Business Administration GCUF

Company Values

Health Innovation

Quality

Business Administration GCUF

 FUNCTION
➢Drawing up the plans for the
production daily basis
➢Recording of raw and packing
material
➢Operating a proper reporting
system
➢Dispatch the goods
➢Ensuring the proper maintains &
care of company vehicles.

Business Administration GCUF

ADVERTISING CAMPAIGN

Business Administration GCUF

 ADVERTISING CAMPAIGN

“Humaray Khanay Humara Pyaar” for

National Spices
Wedding song by Musarrat Nazir
named “Chitta Kukarh Baneyre Te”
“National Ketchup Zaroori”

Business Administration GCUF

 PRODUCT LINE:

Chinese Sauces
Desserts
Health Foods
Jams and Jellies
Ketchups and sauces
Pickles
Raj Masala
Snacks
Spices
Salt
Business Administration GCUF
Sales Of National Foods (2007-2012)

Business Administration GCUF

 MARKETING MIX
•PRODUCT

•PRICE

•PROMOTION

•PLACE:

Business Administration GCUF

 PRODUCT MARKETING STRATEGY

• Raise consumer brand awareness, excitement

and involvement.
• Promote a special offer or incentive.
• Stimulate product sampling and trial.
• Demonstrate product/service benefits.
• Generate in-store or online site traffic.
• Stimulate media interest and industry buzz.

Business Administration GCUF

 ENVIRONMENT

EXTERNAL:
High population in Pakistan yields high demand
Government taxes

INTERNAL:
Constant need of skilled and experienced people
Total reliance on private capital and bank loans

Business Administration GCUF

SWOT ANALYSIS
STRENGTHS:
Broad product line
Broad market coverage

WEAKNESSES

OPPORTUNITIES:
Expanding into foreign markets
Expansion of core business

THREATS:
New entrants
No barriers on entry

Business Administration GCUF

 Future Planning
• COMPANY IS GOING TO INCREASE THE
NUMBER OF AUTOMATIC MACHINARY
• IN COMING YEARS THE COMPANY IS
GIONG TO PURCHASE A MACHINARY
FOR CONFECTIONARY PRODUCT
• A STORE ROOM IS ALSO BUILD IN
FACTORY FOR SAUCE PRODUCT
• COMPANY IS ALSO INCREASING THE
NUMBER OF EMPLOYEES

Business Administration GCUF

 Competitors analysis
• Identifying the organization’s competitors
• Determining competitor’s goals and objectives
• Identifying competitors’ strategies and tactics
• Assessment of competitors’ strengths and weaknesses
• Estimating competitors’ reactivity/hostility
• Determine which competitors to attack

The biggest competitor of National foods is Shaan foods. Every

year, NAF spends large amounts of capital in researches to
analyze its competitor’s strengths and weaknesses.

Business Administration GCUF

 Summery

• National Foods Limited (NFL), founded in 1970,

• Pakistan’s leading multi category foods company
with over 250 different products in 12 categories.
• NFL holds ISO 9001, ISO 18001, ISO 22000 and
HACCP certifications along with SAP Business
Technology to drive its strong commitment to quality and
management excellence.
• NFL is dedicated to improving the well-being of our
society through continuous development of innovative
food products and a wide range of Corporate Social
Responsibility programs

Business Administration GCUF

 Results and Discussion
• National Foods must focus on customer needs and serve them with
quality products at affordable prices.
• It must be pure and should conform to international standards.
• Their research must continuously produce new and adventurous
products that are scientifically tested and hygienically wrapped in
safe and attractive packaging.
• They must create an environment in our offices and factories where
talent is groomed and people have every opportunity to advance in
their careers.
• They must provide themselves to be good corporate citizens,
support charitable causes and bear our fair share of taxes.
• Through building a reliable brand, NFL must get itself recognized as
a leader in Pakistan and abroad.
• With the help of Almighty God, the company can achieve its targets
in times to come.

Business Administration GCUF

 CONCLUSION

NFL holds a traditional importance in Pakistan

Strong competitive position
NFL should pursue an aggressive promotional
strategy to be successful
It should also extend further into product lines
such as juices, water and other healthy products
Being the largest spices brand, NFL needs to
maintain its position

Business Administration GCUF

Questions
Thank you!