MARKETING AND SUSTAINABLE INFRASTRUCTURE / CLEAN

ENERGY

Literature Review:

The COVID-19 crisis has highlighted our vulnerability and the need to strengthen our resilience
to future threats to humanity – including that of climate change – and there are calls from
governments and industries to create stimulus packages that will enable a green recovery. It is
critical that infrastructure investments included in these packages be conditional on alignment
with sustainability recommendations and climate targets. OECD estimates that 60% of current
global emissions are from infrastructure so the infrastructure we build now will determine our
ability to meet the 2050 Net Zero targets outlined by the Paris Agreement.

India had signed the Paris Climate Agreement in 2016, based on which the country may have to
create a cumulative carbon sink of 2.5 billion tonnes of CO 2 equivalent by the year 2030 and
that’s considering a conservative measure. The Indian market has seen tremendous growth in
the recent years with revenues touching the $300 million mark in 2017 according to the
International Energy Agency (IEA). The World Bank group has pegged the market potential to
be around $12 billion in 2018.

Objective:
The aim is to enable the Indian energy services companies to strategically change their policies in the
medium term and continue on a growth path in the footsteps of companies similarly operating in
developed geographies. We will be looking at gauging the effectiveness of government led policies such
as the PAT scheme, as well as financial policies like the PRGF, and VCFEE.

Null Hypothesis:
Absence of policy push / infrastructure for development of these companies on part of the government
that has led to a stagnation in the market.

Research Design:

Method-
This study will be mainly carried out in 2 major steps : Secondary research on the energy service market,
Government Policies - Challenges, Potential, and Addressable Opportunities.

 Contacting and Interviewing / surveying market leaders, government officials, and other
stakeholders such as energy auditors to identify a gap in the market.

Sample – A target sample size of 200 respondents

Analysis - Both Qualitative and Quantitative

Risk Management
Contracting Model – Financing Model –
TPI
Guaranteed Savings Direct B/S Financing ContractualEnforceabi
Shared Savings TPF lity
Deemed Savings Through Client M&V