Do You Need To Change or Keep On Going?: Baskar S

Do You Need to Change
or Keep on Going?
Baskar S
Co-founder, Amagi Media Labs
11th September 2013
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 2
R
E
V
I
E
W
The review phase – happens at each stage
of the Technopreneurship program
Begins to build a quality program
Reduces risk
Manages relationships
Delivers on the promise
Government / politics
The economy
Society
Technology
The mega trends
Globalisation
Have any companies / organisation’s entered the market?
Who has left? Why?
Have there been any changes in pricing,

performance or advertising?
Have there been any changes in the way customers

are thinking and acting about the services/ products?
Can you see or strengthen your advantage?
What does the customer want or
need?
How to find out
What to do about unhappy

customers and what to do about
happy customers!
Keeping an eye on the market

place, who can help and at no
cost
What are
customers
saying?
Remember
listening and
engaging in
conversation with
customers is vital
Most innovation and opportunity

comes from the customer
So how to do this? Its

simple, think about how you
start a conversation and
then encourage others to
participate & contribute.
The easiest way to continue
a conversation is by saying
“Thank you”.
Acknowledge customer
feedback
State how you will react to
the feedback
Thank the customer for

their suggestions
When action has been

taken, advise the customer
that this has occurred.
Its not something
that is done monthly
or yearly
Measuring and
Monitoring does not
stop
Always keep an eye

on your dash board
Some key measures

include:
Cash flow,
breakeven,
profitability,
Competitor activity
and actions
Technology changes
and impacts
Constant scanning We need to always
of the market will think about the
lead to change changes in
Technology
The mega trends
Globalisation
Change is
measureable Can you see or strengthen
your advantage?
1
So we look at the market place if we want to
The environment grow or keep growing you need to
usually has the most determine how to compete to stay ahead.
dramatic effect on
your business and
there are three
choices you have
depending on the
environment’s
characteristics
Grow, stay the

same or retreat
Do you remember the three ways to
complete?
So we have looked at the
environment and the market, now
look at you and your team.
Often after a period of growth – it’s
time to refine your systems and
processes, time to go back to your
customers and check in with them,
To compete to grow we need time to CHECK that you have not
skills, passion and energy! missed anything in the environment
that has changed.
Why would you want to ‘stay the

same’?
WRONG!
Is it time to retreat?
Many think its about
failure.
It means you have seen the changes in the environment and/or market
place and rather than wait until it is too late we change our direction to
the next opportunity.
• Should the heading be do you understand?
• Many technopreneur’s can control software and hardware – on a good day!
• We cannot control the market or the environment we can only observe and
embrace the change.
• What about your team and customers, people.
• Ever try to control anyone?
Technopreneurship is a process with tools that
can be learned and practiced. Technopreneurship
is not about luck. Its about Hard work,
Research, Education and Connections.
Welcome to my network!
Welcome to the Cisco Global Network
Marcus Powe
Email marcus@marcuspowe.com
Web www.marcuspowe.com
Skype marcus.powe
Mobile +61 418 583 709
Office + 61 3 9584 4344
How can we help you?
Your next step is?
• Have been programming since 13 years
• Been an entrepreneur since 24
• College dropout – Masters IIT-Mumbai
• Co-founded Impulsesoft (wireless)

and Amagi Media Labs (Media tech)
• I am 39 now
• Cycle to work, live in a farm
2000-2005
Impulsesoft
Pioneers in Bluetooth technology
TECHNOLOGY HYPE CYCLE
Bluetooth HYPE CYCLE
2000
2004
2002
LET US INVEST FULL BLOWN
2000
APPLICATIONS
PROTOCOL SOFTWARE
BASEBAND
SILICON
RADIO
2000
APPLICATIONS
PROTOCOL SOFTWARE
BASEBAND
SILICON
RADIO
Lets build the whole hog !
2000
RAMPED INVESTMENTS HIRED AGRESSIVELY
2000
2004
2002
System too complex !
Schedules delayed ..
2002
2002
Losing cash very fast
Continue to do what we are
Reduce scope of business doing
- Focus on few things .. - End in sight ?
- Letting go
2002
2002
APPLICATIONS
PROTOCOL SOFTWARE
BASEBAND
SILICON
RADIO
2002 Closed the silicon team

2004
IMPULSESOFT GETS ACQUIRED
- primarily for its software IP
- marginal success
BLUETOOTH COMPANIES GOING IPO
Thank you.
Baskar S
Amagi Media Labs
www.amagi.com

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Do You Need to Change

Begins to build a quality program

Delivers on the promise

The mega trends

Who has left? Why?

Have there been any changes in pricing,

Have there been any changes in the way customers

Can you see or strengthen your advantage?

How to find out

What to do about unhappy

Keeping an eye on the market

Most innovation and opportunity

So how to do this? Its

Thank the customer for

When action has been

Always keep an eye

Some key measures

The mega trends

Grow, stay the

Why would you want to ‘stay the

How can we help you?

Your next step is?

• Been an entrepreneur since 24

• College dropout – Masters IIT-Mumbai

• Co-founded Impulsesoft (wireless)

• Cycle to work, live in a farm

Pioneers in Bluetooth technology

Lets build the whole hog !

2002 Closed the silicon team

BLUETOOTH COMPANIES GOING IPO

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