Executive Summary

The WOMENS CAVE is a beauty salon whose main aim is to provide beauty services to women of Indang
who seek beauty services. Among the range of services that will be offered, this beauty salon will
provide hairdressing services, pedicure and manicure, facial services and as well as the basic massage.
We are also using organic products for the facial services because nowadays many beauty products are
out in the market which is harmful to the skin. As such; the customers will enjoy the services based on
their subscriptions. This paper gives a breakdown analysis of the feasibility of the project. This paper
discusses the services provided, the market assessment, marketing strategy, competition analysis,
management capabilities, financial analysis, the economic impacts as well as the recommendation

Introduction

The Women’s Cave is a new venture salon whose main idea is to satisfy the women of Indang with
beauty necessities. The salon will provide services such as doing hairstyle, manicure and pedicure
services, basic massage service, and basic facial treatments.

The Womens Cave plans to introduce membership based services where individuals will have to
subscribe to membership of their choice. The customer who’s having a membership card is priority and
have a chance to get some freebies that we are going to offer in the future. Like discounts, Free
Services and etc. The salon plans to introduce custom Silver# old and 8latinum cards for the members#
which will be used to !et the services" 9ur Silver Card 6&;;;< would !ive our clients the opportunity to
choose two of our services per wee# 7old card 6'#.;;< would !ive them the opportunity to do three of
our services per wee#while the 8latinum 6.;;;< would !ive our clients the opportunity to enjoy all of
our services per week"
Project Proponents

Project Name

- “ Women’s Cave”
- We choose “ Womens Cave” as the name of our Salon business. We came up to this idea because
our main customer, which is the women students, teachers , who is very much dedicated to their
school endeavour. And our mission is not just them to have beautiful grades but also to have
beautiful appearance.
Salon, is a space where a woman can relax and have some me-time. A place where she
can let her hair down, allowing her personality and creativity to run free.

What makes our business different is that we will be using some of the latest technology to
attract custumers, specially teenagers. Nowadays, people are into making or getting things
done easily, so we decided to use the latest technology in the entertainment.
MISSION:

•To give them a satisfying service that exceeds customers’ expectations at an affordable price.

•We will treat our customers well and create value for them.

•To achieve a profitable service.

•To assure that our customers will receive professional, friendly and courteous service from our
staff.

•To contribute to the community we serve.

Vision:

•Our vision is about making our customers very satisfied on the service/services we gave and
make them happy with their new looking.

•Be the best in terms of consumer value, customer service, and employees’ skills.

1.3 Products to offer

Products to sell/services to offer:

- What are the services that you are going to offer?

~ Haircut

~ Hair perming

~ Over all massage

~ Hair/body spa

~ Hair and makeup

~ Manicure and pedicure

~ Hair rebonding and Hair relaxing

~ Hot oil

- Description of the product:

• Our crews are friendly and very professional.

• We offer hairstyling, for different occasions.

• We offer make-up for different occasions.

• We offer manicure and pedicure with nail art

-Describe the uses of the product/ benefits one can get form patronizing.

•Our services are with entertainment

•Our services are in affordable price

•We guarantee your satisfaction

-How the product is similar or different from the existing competitors are selling:

•Our services are different because we use Android tablets for entertaining customers, instead
of giving them magazines.

- Type of Business
- Corporation

Location of Business

- University Mall, Cavite State University

Description of Industry

A salon industry deal with personal growing refers to the salon service industry. The salon
service will always remain in high demand because it is a necessity.

“Salon” generally refers to the type of business that gives whatever style you want. During a relatively
brief period of time, the salon industry has helped to transform economy, employment and popular
hairstyles. The whole experience of going to a salon has become habitual.

Salon offers different services for your hair, face, nails, hands, feet or whole body in an affordable price.
It gives you more self-confidence because it transform your physical look into a new you.

Attracting huge customers to salon requires more than just an affordable price, though important, an
affordable price is only a part of a salon experience. Equally important in believe to be the way the
customers be satisfied in the service. This physical and emotional response is a result of the atmosphere,
the total environment which customers are exposed. The salon must take care of the following to please
its customers. This includes checking the cleanliness of the place, standard of the services and the
security in the area.

Demographic Characteristics
Since our business venture is located inside University Mall of Cavite State University, the following are
our potential customers.

• Students
• Near Residents
 Teachers
 Passers-by