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  • Aqualisa - Porter 5 Forces

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    Krish
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    Industry competitors pose a high threat as established companies like Triton have a large 30% market share in the mature shower industry. New entrants face low threats as the shower industry is mature with limited market size and attractiveness. Substitute threats are medium as electric, mixed, and power showers are available but have issues with low pressure and temperature fluctuations.

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    Industry competitors pose a high threat as established companies like Triton have a large 30% market share in the mature shower industry. New entrants face low threats as the shower industry is mature with limited market size and attractiveness. Substitute threats are medium as electric, mixed, and power showers are available but have issues with low pressure and temperature fluctuations.

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    15 views1 page

    Aqualisa - Porter 5 Forces

    Uploaded by

    Krish
    Industry competitors pose a high threat as established companies like Triton have a large 30% market share in the mature shower industry. New entrants face low threats as the shower industry is mature with limited market size and attractiveness. Substitute threats are medium as electric, mixed, and power showers are available but have issues with low pressure and temperature fluctuations.

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    PORTER’S 5 FORCE ANALYSIS –

    Industry Competitors – HIGH , already established companies like Triton has 30% market
    share in shower industry.
    New Entrants – LOW, shower industry is already matured and for this reason this will be less
    attractive for new entrants. Also market is not huge.
    Availabilty of Substitute – MEDIUM, The substitutes available were Electric shower, mixed
    shower and integral power shower which are affected by numerous problems related to low
    pressure and fluctuation in temperature.
    Buyer Power – LOW, Consumers are dependent on plumbers to make purchase or to install
    showers, also the producers do not promote much about their product extensively so consumers
    are not aware about the product
    Supplier Power – LOW,

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