Outcom

e: Get
the book
on the
Best-
Seller
list!               Name:

                Date:
Updat
es and
Items
Main Final Ove that
Objectiv Comp rall Assig Need We We We We We
Project e in this lete Prio Stat Metri ned Status of Attenti Week ek ek ek ek ek
Category category Date rity us c Activities to Activities on of of of of of of
To sell Keep
more than contactin
enough g
books to partners
get my until we
book on are well
the Best over
Seller list 200+
from the Prepare potential partners
sales from 8,000,0 partner (and contact
my starte 00 spreadsheet and 8,000,00 partners
Internet Blast campaign.   1+ d people prioritize contacts   ongoing 0 reach) on list          

Contact the A-list

            (big names)   ongoing              
Secure 200
Partners for the
            campaign   ongoing              
Send out a copy waiting for books
            of the book to all   books to be are now            
 available
partners (if - send
requested) available out
thinking of
Contact Potential potential contactin
            Sponsors   sponsors g            
Create Now
giveaways - adding capture
ATTRACTIVE so additiona prizes
that people will l Prizes and post
buy during the have some from on the
            campaign   already partners site          
Web
person
has
content
to create
Design the booked web
            webpage   webperson pages            
secured
http://booktitl Site now
            Host the site   e.com hosted            

Write the copy for

            the email     done            
Write the copy for
            the landing page     done            
Review the other
successful booking
campaigns who appointment
have launched s with
            campaigns   individuals done            
Amazon
promotions
(Newsletter, Buy
X Get Y, If you need to Publishe
Bought this send email r taking
book….you to Publisher care of
            would like)   to discuss this            
                                

                               

Figure out a way

to get bulk orders
too (possibly
speaking
Secure engagements or
bulk orders teleseminars,
for the webinars, or all of
PreSales book   1+     these things)                  
Launch
this
week
and
secure
book
put this pre-
                  together orders          

                               
To secure
200 Radio focus on
Shows, 10 getting
National radio
TV Shows, shows
3 National during
Newspaper the
and 12 have names of week of
Magazine starte 200/10/ contacts, will book
Media Articles   1 d 3/12 contact week       launch          
some
radio
shows
200 Secure 200 radio now
          radio shows   started booked            
 Write articles for
magazines,
blogs, and online
posts. - This has
crossover into the
Blogs section and
            Articles section   started done            
Send an email
with suggestions
for commercial
and "Live" event -
and get them
both booked and need to
            completed   DONE do this            
MY OWN RADIO
SHOW: Line up
ALL guests on lined up
my radio show in entertain invitatio
the month of ment ad ns are
launch to speak considering speakers being
            about the book   guests for event printed          
Follow up with
the "big" stations
on radio station
database to
            secure bookings                  
list is
now
ready - get
hosts books
get list of all are sent out
media addresses expectin this
            to send books to     g books week!!!          
Create the need
show idea pitch send
get on national for them and ideas for pitch
            TV   present it! this ideas          

                               
 To have
100
bloggers Get resources
blogging lined up to meet
abou my this goal: list of
book potential
during the bloggers,
week of need # of materials to send
the s to blogger to them, and needs
Bloggers promotion.   1 begin s - 100 tasks assigned   attention            
articles go
are done ahead
Writing articles - need to with this
(and stuff for submit for next
            "blog posts")     now week          

                               
get a list of
            Bloggers     have this            
will work
Get books sent on this
            out to bloggers     now            

                               
Quotes To have   1 starte 50 stay on top of this   started create check          
quotes d quote project and start the on this
from the lists to make requests Quotes
book in 50 (taken
Quote of from the
the Day book)
type of
"publicatio
ns" (emails
that get
blasted
out). All of
these
quotes will
be
inserted/in
 cluded
during the
week of
the blast.
take quotes out
of the book to be
used in the Quote
of the Day type of check on
            email blasts     this            
create
the
"Quotes
email the list " (of the
owners with the day) list
quotes for them create a of
            to use     list partners          

                               
To have
500 people
tweeting Building
and my
posting get clarity on this following
notes on part of the on
Facebook strategy to BOTH
during the thousa ensure this goes twitter
Facebook/Twitter week of starte nds of seamlessly and and
(Social Media) the launch   2 d tweets effectively     facebook            
Copy to
be
written
create the tweets as we
and facebook get
comments for closer to
            others to use     launch            
            post the tweets     save a            
and facebook page for
comments on the this
booklaunch
website for others
 to access and
use
create
Tweets
have quotes go in and
my twitter Facebo
account with ok
suggestions for commen
            retweets       ts          
To post
articles on
hundreds
of popular
websites have
on the articles
internet Write now -
AND have newsworthy, need to
hundreds intriguing, begin to
of articles interesting, set up
posted captivating the
inside articles to use for mailing
Articles newsletters         the launch     of these            
Making a list of
            potential sites                  
Creating the
            articles                  
Determine where
these articles will
            be placed                  

                               
Viral Video To create a   1 starte 500,00 Decide on the   started video is get          
viral video d 0 theme now posted
that people done on
circulates view YouTub
throughout e AND
the internet send the
and video to
reaches Amazon
hundreds .com
 of
thousands
of people.
post
video on
amazon
and
            Create a format     YouTube            
Pull together the
            images     done            
Create the
words/script for
            video     done            

            Get music     done            

Send to others to
include in their
newsletters or to
send out as a
            solo                  
post the video
            online YouTube                  
Post the video on
the website for
            the book                  

                               
  Document         create the mini-                  
all of the videos
steps that I
am doing
throughout
this
process -
with video,
screen
shots,
images,
commentar
 y, etc.

                               
Do some
speaking
engageme
nts to pre-
sell books
in advance
of the
promotion Check out
-- to be resea websites and find
entered rch events that I can
Speaking during the for get on the
Engagements/Tele campaign event # of platform and
seminars "week". date 2 s sales speak at.                  
sold
Look for books -
opportunities to in pre-
            speak at Events     sales            
fill the
room -
add
several
hundred
more
people
this
booked - week -
now ask
looking local
Have a local to fill the people
            book launch     room to help          
            Promote the     working            
event (media, on with
the web, word of Event
mouth, ) Planner
to help
with the
media
 and the
event
Have other
Experts/Authors/
Websites
Promote a Free
Teleseminar to
get orders and
Telesemin exposure for the
  ars         book                  

                               
Secure
Sponsorshi
p funds to
cover part pitching
of the and
expenses waiting
involved To create an to hear
with this starte offering for brainstormin respons
Sponsorship campaign   1 d   Sponsorships   g ideas e            
Each
level of
sponsors
hip
(there
are only
two
levels)
include
copies of
the book
-- which
can go
toward
Sell out all levels pre-
            of sponsorships     sales