SAP focuses on the following key areas:

 Scaling the core businesses of customers (on premise)

 Innovating through extensions (on demand)

 Extending the reach of customers (on device)

In order to support customers in the ever-changing business world, SAP is expanding its solution
portfolio with innovations to provide instant value to customer’s IT needs. While expanding the
solution portfolio, SAP maintains consistency of the data, processes, and applications in the
portfolio.

SAP: On premise

SAP solutions scale the core business of the customers and deliver instant value to them. To make
these solutions easy to use, SAP ensures that they are pre-integrated and implemented in a non-
disruptive way. SAP solutions are developed using software principles such as decoupling, layering,
abstraction and design.

SAP: On Demand
SAP provides rapid innovations that deliver extended, on-demand functionality for a specific line of
business.

SAP: On Device

SAP also aims to extend the reach of the customers in the following ways –

- By enabling end users to use SAP data and processes from various devices everywhere by
using SAP applications for mobile business.
- By providing end users with information from both inside and outside the enterprise so that
they can make decisions based on a broad array of data according to their use cases.
- By helping end users cooperate and optimize performance across a dynamic business
network of people.
- By enabling partners, customers, and end users to extend the functionality of SAP to build
user experiences.

SAP will continue to evolve and strengthen its core business of providing solutions for all industries
and market segments.

With SAP's approach to service-oriented architecture (SOA), third party, non-SAP solutions are
integrated consistently with the core business processes of customers.

One of the major deliverables in this area is the SAP Business Suite software.

Customers can instantly use SAP's innovations without needing onsite IT to manage the
infrastructure.

Because the innovations are integrated smoothly with the core business processes of customers,
customers benefit from end-to-end business process integration.

SAP also aims to extend the reach of customers in the following ways.

To ensure that all the solutions and software components fit together perfectly in the customer
namespace, an orchestration layer that works across all applications is required.

SAP will continue to invest in life cycle management, master data management, and process
orchestration.

The goal of this investment is to continuously reduce the cost of ownership and ensure data
consistency and process management across multiple layers of applications.