Francis Diebold referred to Big Data as "the explosion in the quantity (and sometimes, quality) of available and potentially relevant data" 2005 Tim O'Reilly published 'What is Web 2.07 Roger Maugalas of O'Reilly Media used the term ‘Big Data in its modern context ' 2008 Google processed 20 Petabytes of data in single day 2016/Present Businesses are implementing latest Big Data technologies such as in-memory technologies to take advantage of Big Data ‘ ‘ 2001 Doug Laney (Meta/Gartner) came up with the 3 'V's (Volume, Velocity, Variety) 2005 Hadoop was created by Yahoo! built on top of Google's MapReduce. 2013 4.4 Zettabytes of information was produced by the universe