Professional Documents
Culture Documents
1. Which of these activities is not recommended when it comes to acquiring backlinks for your website?
a.Publish guest articles on fashion blogs
b.Promote your website by taking part in fashion forums online
c.Purchase 1000 links from a website
3. Using the same keywords too many time on your web pages, which has a negative effect on user experience
and ranking, is a practice called:
a.keyword stuffing
b.keyword density
c.keyword research
6. If you want to create friendly URL, which character should you use to separate words in such URL?
a.Hyphen (-)
b.Underscore (_)
c.Space (%20%)
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8. What is the format for sitemaps recommended the most by the search engine and SEOS?
a.txt file
b.RSS
c.XML (Extensible Markup Language)
9. Indexing of websites on the internet for the use of search engines is done by ______
a.Algorithms
b.Spiders
c.Quality Raters
11. What term best denotes the content of a website that spiders can understand and index easily?
a.readable content
b.quality content
c.indexable content
12. What is the approximate length of a title tag will be considered by most search engines?
a.120 characters
b.40 characters
c.65 characters
14. Which of these are not phases in the keyword in the keyword research?
a.identifying keywords and exploring their competitiveness
b.using the keyword research tool to get keyword ideas and removing the generic keywords
c.using the keyword research tool to discover broken links and error pages
15. Which of there is not a possible reason why spiders might not be able to crawl some pages in the link structure
of a website
a.the title tag is too short
b.pages built in Frames or I-frames
c.search forms
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16. If you were to use keywords in the same color as the background of your website, thus hiding them, what kind
of SEO technique would you be practicing?
a.Leverage branding
b.White hat SEO
c.Black hat SEO
17. The long-tail on search demand curve accounts for roughly _____ of search traffic.
a.70%
b.50%
c.10%
20. Which type of link carries the most value or preference for a webmaster or SEO?
a.Manual outreach link
b.Natural editorial links
c.Self Promotional links
21. When planning a link building strategy, which of the following cannot be thought of as assets?
a.data
b.money
c.contents
22. If someone wants to get more deep-linking for the website, what type of links are they asking for?
a.Links that are gotten from influential websites
b.Links that point to particular pages well inside their site structure
c.Links that point to the brand information of your website
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24. Followerwonk is a tool that allows you to_______:
a.search internet data for other websites like yours
b.follow competitor’s keyword searches
c.search the bios of Twitter users
28. The first Panda update (also known as “farmer”) targeted which type of websites in specific?
a.Social media pages
b.Blogs about SEO techniques
c.Content farms/Link farms
30. What is the highest Google page rank a web page can have?
a.10
b.1000
c.100
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32. Domain authority is a metric maintained by?
a.Google
b.Moz
c.Bing
34. The Meta Robots tag should be placed in which part of an HTML file?
a.the head area
b.the main body
c.the footer r bottom of the page
37. The reason why you should avoid hosting free articles or content that is common on the web?
a.because you will not gain new traffic
b.because you could be penalized by Google for duplicate content
c.because they might be controversial
38. Suppose you want a page to pass on value but not to be indexed, which tag would you use?
a.meta robots = “no index, no follow”
b.meta robots = “no index, follow”
c.meta robots = “index, no follow”
39. What is the difference between page authority and domain authority?
a.one is maintained by Google and the other by Yahoo!
b.one is maintained by Google and the other by Moz
c.Both are maintained by Moz, one ranks a page and the other ranks the whole domain
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40. Which of the following is not a necessarily a black hat tactic?
a.link exchanges
b.buying links
c.hidden text
44. What is the best practice for using java keeping search engines in mind?
a.Spiders cannot read java so it should not be used
b.Java can use but t is best to accompany it with relevant HTML text
c.Java content is preferred by Google
45. What does the “No Snippet” tag tell a search engine?
a.it tells a search engine not to display a description with the page’s title and URL
b.it tells the search engine to overlook any keywords on a page
c.it tells a search engine to ignore the images on a page
46. MOZ’s keyword analysis tool, Ravens research central and advanced web ranking are all example of tools
used in:
a.link building
b.URL structuring
c.Keyword research tools
47. Pagespeed insight is a tool that can help you fix parts of the website that might be having a negative effect on
the site speed. Those parts include:
a.Optimization of images, keyword density, and friendly URLs,
b.Optimization of images, reducing server response time, browser cashing and avoiding redirects
c.Optimization of images, optimization of videos and monitoring statistics
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48. Why are long-tail searches closer to resulting in purchasing items?
a.Because they already have a precise idea of what the user is looking for
b.Because long-tail searches are popular
c.Because they are easier to compete
49. Google prefers lengthy content over content that contains approximately______
a.1500 words
b.3000 words
c.500 words
50. Should responsive design be favored over websites with separate versions for mobiles and computers?
a.it does not make a difference
b.no. Separate versions are better
c.Google prefers websites with responsive design