DIGITAL MARKETINGdigitar footprint int INDIA BD _ Pa 3,55, 039, 050 Internet users in Indiaand , GE evolving huge, almost every second Registering an annual growth of 32 49% @ ig —= India to overtake US in the >» —-a2 ®increasing numbers of internet users ® , 919,170,422% @ . India has the most growth of mobile internet users at the rate ofWn eenve#r Is2es SEGREGATION While there are 137 million internet users in urban areas and about 68 million intemet users in tier 3 cities There are approximately 115 million people on Facebook 55 million people on youtube the number is rapidly increasing The ratio of people on social media is 3:2 in tier | and tier 2 cities respectivelyHow Digita. Add Vaue fo a BRAND Leverages personal appeal and relationship Improves customer interaction and experience = Adds in value-added services like Tracking audiences and service, support, cross-interaction, determine their segregation audio-visuals etc properiy 36L.0.M.AREASCONTENT CREATION We create and execute up-to date content which benefits digital channels and reaches right audiences at right point of time CREATIVE EXECUTION We craft creatives and visuals which interact with the targeted audience and make them feel the insight and connect with the core message THIRD PARTY CONTENT CURATION We associate with third parties to organise events like Bloggers Meet and Conferences to generate and curate spreadable content ANIMATED STORY TELLING & MOTION GRAPHICS We create out of the box story lines and covert them interactive audio video experience / MAILING LIST MANAGEMENT We manage timely and effective delivery of the mailers to the requisite group of people and track the response rate in time to plan the future ‘communication 3SL.O.MUser Interfaces We create and execute up-to date content which benefits digital channels and reaches right audiences at right point of Web Experiences We craft creatives and visuals which interact with the targeted audience and make them feel the insight and connect with the core message Analytics and Insights We associate with third parties to organise events like Bloggers Meet and Conferences to generate and curate spreadable content Media Buy We create out of the box story lines and covert ther interactive audio video experience Channel Management We manage timely and effective delivery of the mailers to the requisite group of people and track the response rate in time to plan the future ‘communicationSOCIAL CHANNELS we manage3S L.O.M. CHANNELS Which infenar ele We create and execute Facebook campaigns for the vastly spread audiences between the age group of 18-29. As 77% of women internet users are on Facebook, we emphasise more / equal on women centric interactions. Youth and majorly college graduates love to be active on Facebook. Thus, our communication tools reflect their attributes we work on. With a little more mature, with the maximum number of audiences between 30-49, our communication for LinkedIn is content and presentation focused, We target more male adults located in urban areas by converting a message into a real time interaction of mutual benefits.3SL.O.M CHANNELS Which infenar ele YouTube has all kinds of audiences, majorly youth between 16-28 years of age and thus attract different variety of videos. We make a well - threaded YouTube channel which makes the relevant audience stick to the brand's message and keep waiting for more. YouTube acts like a search engine for videos which makes us utilise it to the best to boast multiple shares and views. Considering high value, mature and intelligent audiences aged between 18-29, our content and support data always help us hunt the actual points. With more males living in urban areas, we make Twitter conversations and tweets moving smartly.3SL.O.M CHANNELS whieh inePeaaee? wess, ‘As 53% of people between the age group of 18-29 use Instagram, we suggest a comprehensive strategic visual library to our clients. With more females and urban audiences on Instagram, our creatives are mature, intellectual and go with the flow of the brand. We create and execute Pinterest campaigns in the form of infographics and strong visuals which are rightly targeted to the most influential age group of 18-29 out of which the maximum i.e. 32% are adult college graduates marking the highest with more than 30% adult audience in rural areas on Pinterest, our de-briefing and campaign ideas become mote focused and strongFACEBOOK Which inrecaet wee 3S L.O.M.LINKEDIN sn wcon cN S2 6 6» ane 50% 31% Boe a an Sen 22% eee cos ee. 12% 15% & Esa ae = 128 —— Go,be. Oe Locarion fig) 25% (fii) 23% «gap 17% income EDUCATION 30% um, 24% cue 16% LOM.SOCIAL MEDIA MANAGEMENT: SOME AFFLUENT CASESig MeDhal oer a bioamazon.cony — amazonin ae | | ‘idee auraamazon.cony — Bs: Since it's raining, let's revise our K.G syllabus! Guess the fruit? #MatchPeCharcha #RC BB Share your story & tag your friend with #FuelledByAmazon to win @Pinkathon10k F - asses! T&Cs! amen tet TOBY WHAT'S VIRAT’S NICKNAME? nudJeevansathi.comJeevansathi.comJeevansathi.com an 7 ae. #LoveYaArranged @ » Contest ™ & 13th Feb. 2015 BE? UB a> ee ea)SCOPE OF WORKFACEBOOK Which invPeeaet Weis, Create and Manage facebook page & increase the social presence of all the banquets (5 in number} across the web. Create or be part of a big discussion on Facebook by using hashtag s in your posts. Use promoted Pages Ads to gain more likes with moximum budget of Rs. 100/Doy. In all the ‘Ads create, recommend a pointer towards the “LIKE” button to be included. Strategise and make sponsored articles / thumbnails related to the banquet related stories / blogs / articles / keywords ‘Ask more relevant questions to your fons to build engagement. Like other Pages and interact with them. ~ 15-20 graphic designs will be made every month to promote your brand on Facebook. Promote oll deals & events on Facebook and ensure one-two posts are made daily on — Facebook, ~ Create relevant audiences and use the company's assets like pictures etc. wisely. Moke 0 positive impact by promoting through thumbnoils, click posts etc.TWITTER & INSTAGRAM which inePaeaee? Wess, Establish the presence of your brand on Twitter & Instagram, Link the Facebook page to Twitter Io increase the number of tweets. Use of Relevant Hashtags is extremely important increases the probabilly of geting o RT (Re-Wwee!) Trending #’s - Monitor trending hoshlags by geography and find trends related lo F&B & Bonqveting to engage ond re-tweet people using the Trending Hoshtogs. ‘Schedule Posts by optimizing the time of the day and day of the week to engage a larger audience. Follow users that hove similar interests — use ethical tools to follow users with similar interests that already follow competition. This activity will be repeated every week and tracked. This leads to higher chance of getting new followers that our interested in our similar topics/sites Follow users that follow your followers - this will get interest to follow you back. Re-tweet relevant content using Twitter Dashboard Management. And Re-tweet content from reputable commentators in your field Cross Promotion - Set up a Twitier tab on your Facebook page.3S L.O.M. PINTEREST which inotaenee? wets, ‘Meking relevant Pins ond Posts related to F&B, Cuisines, Parly Set ups, Packages ete. ‘Adding pins to the favorite list and selecting the right story behind it ‘Making Pin Boards related to the catering industry keeping in mind the comp relevant audiences itors and the ‘Meking the boards elaborate with pins and adding them to some of the content management Panels to get notified Keeping the proper track of the notifications and linking it back to the overall industry notifications ‘Making pins user friendly ond search-oble on search engines like google and bing© 36L.0.M. YOUTUBE & MAILER CAMPAIGNS ‘Meking relevant GIFs and content based pre-roll Urilising videos and other company’s communication assets on YouTube effectively Increasing reach and likes on YouTube making people properly know about the campaign ond the excitement behind the brand ond its activities Making effective mailers (2 per month) targeted to the desired database Meking whalsopp friendly mailers ond GIF mailers with relevant communication — post discussing with the needs of the brandBLOGS & CONTENT ich invPetacet wel Fortnightly blogs by the promoters / key personnel on the industry and its overview Urilising videos and other company’s communication asse!s and quotations on various content media platforms 3S L.O.M.36L.0.M. EVALUATION A report would be submitted against the work done in every 15 days A round of evaluation against the report every 15 days Monthly Payments will be released based on the evaluation report being discussed mutuallyCREATIVELY CONCEPTUALISED CURATED AND VIDEO CONTENT AND SOCIAL STORIES ON: Special social stories during the heavy wedding days (doys with shubh muhrat] Stories highlighting emotions one carries hosting an event (wedding / anniversary etc.) - moment stories Highlighting the decor and services along with the banquets’ capacities Highlighting food and special cuisines / authentic menus available Chef's appeal and chefs stories focusing on how they make such cuisines which make a difference Testimonials based stories and videos Getting to highlight the services and special glimpses of the service team - their way to serve, their emotions to serve, their warmth and value they bring to a party Fully equipped kitchen and facilities - complete kitchen story in the form of creatives and videosCREATIVELY CONCEPTUALISED CURATED AND VIDEO CONTENT AND SOCIAL STORIES ON: Banqueting concepts and market / industry views by the promoters Showing the heritage, originality, decades of experience - started from restaurant fo catering to banquels ‘Menu PDFs and videos - to be made graphically like a complete docket ‘Complimentary food competitions and party participations to engage audiences and give them the complete experience Highlighting awards, special accolades, any chef awards ele. ‘Making cross banquet promotions - phase wise and area wiseBRANDINGCONTENT "I dont see branding as only @ marketing communications exercise. I see it as an experience a Brand can leverage to different audiences differently’ -kKritfiko Marwaha, Director AVLOM, we are excited fo take every branding exercise an experience of creating wonders. Branding stands for a brand's identity and its definition, it defines the character and image of the brand. LOM makes sure that the brand, over a period of ime, start speaking a definite language ond start behaving like the one conceptualised, For any restaurant or any F&B set up, branding is much more than just the logo and identity, it's on experience, it's a factor of trust, it's an appeal of joy, it's « palette of uimost satisfaction cond warmth and it's the way we invite our audiences, over ond over agoin While moking a Brand look alive, we concentratedly dive deep into the kind of colours, fonts, mnemonics, taglines, artworks, directions it would be seen from, its perception, competition nd executionOUR PROC ESD. 3S L.O.M.Restaurant Identity Packaging Table Menu: Food & Drinks Table Mats Reserved Cards Food Cards Name Badges Coasters Jar Clings Bottle Clings Food Ingredient Labes Bags F&B OUTLET COLLATERAL Flyers Guest check envelope Tent cards Restaurant manager visiting card Cake packing box ~ 1 kg and 2 kg Pastry Box Paper carry bag Food carry bag Cake carry bag Standies Signage artwork for new logo at entrance GENERIC LIST Direct Mailers Paper napkins Take-away containers White and brown sugar sachets Table Mats Wine stem tags In-restaurant creatives (chalkboard with chef specials of the day) Restaurant business cards Coffee cups + holders + coversCOST Activity Period Cost (INR plus Taxes) Sociol Medio Monagement Per Month 1,78,000 Bronding & Wentiy for Restavrant 1.5 months (hose-wise) | 2,25,000 A Ned py cov he ring, tina, mad purchan, PR, productions, vdeo rodvon willbe ile spore on achls 3SL.O.MTHANK YOU