P1: Activity 3: Identify and check the advertising

campaign for accuracy

ACTIVITY DESCRIPTION:

Visit a website: https://www.oneplasticfreeday.com/

Then, analyse the social media and identify at least three legal and ethical
aspects what they should consider when advertising on social media. 

1. Communicate with parents.

Make sure it’s easy for parents to see safety features and find out what
their kids have been up to. Transparency is key.

2. Encourage kids to advocate the brand.

Let the kids back up your brand. Kids make for a super-loyal customer
base. Give them opportunities to create user-generated content. From fan-
hosted blogs, which they can create, to art and essay submissions, kids
want to express themselves. Use that.

3. Produce original content.

Kids want to be involved. Use YouTube. Create downloadable content.

Etc. Parents are valuing stem fields more and more, so incorporate and
connect science, technology, engineering and math into the subject and
platform, whether through digital downloads of ebooks or in-game
educational videos.