Strategic management

Question : Current strategic challenge within TNB and proposed solution-a strategic plan

Referencing style: Harvard Style

Table of Contents

1.0 Introduction ................................................................................. Error! Bookmark not defined.

1.1 Objectives of study................................................................... Error! Bookmark not defined.

1.2 Background info ...................................................................... Error! Bookmark not defined.

1.3 current strategic challenge ...................................................... Error! Bookmark not defined.

1.4 The mission, vision and objectives statements ....................... Error! Bookmark not defined.

1.5 Focus, Clear and motivate analysis for vision and mission statementsError! Bookmark not
defined.

1.6 SMART analysis of the goals and objectives ............................ Error! Bookmark not defined.

2.0 Macro environmental analysis – PESTLE...................................... Error! Bookmark not defined.

3.0 Micro environmental analysis – Porter’s 5 forces ....................... Error! Bookmark not defined.

4.0 Capability analysis ........................................................................ Error! Bookmark not defined.

4.1 Value chain ............................................................................... Error! Bookmark not defined.

4.2 VRIO ......................................................................................... Error! Bookmark not defined.

4.3 Resource audit ......................................................................... Error! Bookmark not defined.

4.4 KPIs benchmarking ................................................................... Error! Bookmark not defined.

for section 4.4 ) need to compare the KPI

1) Main company =TNB electricity provider ( Malaysia)

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2) Competitor = Enel electricity provider (European)

3) 2 KPIs

a)Average time to fix breaks

b) Customer Satisfaction Index (CSI)

5.0 Proposed strategy ........................................................................ Error! Bookmark not defined.

5.1 SWOT........................................................................................ Error! Bookmark not defined.

5.2 TOWS........................................................................................ Error! Bookmark not defined.

5.3 Ansoff’s matrix ......................................................................... Error! Bookmark not defined.

6.0 Strategy evaluation ...................................................................... Error! Bookmark not defined.

6.1 Suitability of proposed strategies ............................................ Error! Bookmark not defined.

6.2 Acceptability of proposed strategies ....................................... Error! Bookmark not defined.

6.3 Feasibility of proposed strategies ............................................ Error! Bookmark not defined.

List of references...................................................................................... Error! Bookmark not defined.

Appendices............................................................................................... Error! Bookmark not defined.

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Assignment Content

Section 1.0

There are 7 sub-sessions here.

1.0

Introduction

Briefly explain what is strategic plan.

1.1

Objectives

Introduction should include all the requirements

of the assignment as well as the models/theories

chosen to achieve the requirements.

1.2

Company info

Here a brief history of the company is required. Make it Short

1)About your company **Info on website and annual report and must

be the latest info – 2020

2) Year of incorporation

3) Year of listing

4) Business divisions

5) No of employees and Current FYE Revenue

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1.3 Current strategic challenge

This should be presented in graphs or charts to show trend.

1.4 The mission, vision and objectives statement

State the mission, vision and objectives of the organisation.

1.5 How the mission statement currently supporting the objectives of the
organisation

Explain how the mission statement of the company is influencing the objectives of the organisation

1.6 Focus, Clear and motivate analysis for vision and mission statements

Use the 3 criteria to evaluate the mission statement of your organisation.

Mission, vision and objective statement (1)

1) You merely provided the mission, vision and the objective statements of the company without any
critical analysis of whether the mission and objectives are being achieved using the criteria discussed
in class.

2) The 3 criteria of Focus, Motivation and Clear should be used to analyse the old vision, mission and
objective statement and a new statement should be developed.

3) You also need to briefly analyse the fulfilment of the company’s vision based on current situation.
Criticise the old vision, mission and objective statement:
Are the company’s objectives SMART enough?
4) What criteria make a vision statement to be focused? Economic value, customer orientation,
employees’ focus, environment value and many more.
Does your company’s current vision statement meet all these criteria?
Can your company’s current vision statement motivate employees to go the extra mile for the
company?

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5) Does your company’s current vision statement emphasise employees’ importance?

6) How clear and unambiguous is the current vision statement of your company?
All of the analyses above can be linked to the current issues your company is facing.
After the analyses above, develop a new mission, vision and objective statement for your company
that incorporates the 3 criteria of Focus, Motivation and Clear as well as addresses the issues
identified with the old statement.
1.7SMART analysis of the goals and objectives
SMART model should be used to analyse the objectives/goals of the company rather than the
mission and vision statements.
It should be presented in tabular form (in table).
Macro environmental analysis (1)

PESTLE analysis
You need to reach a conclusion as to whether each factor presents a threat or an opportunity for
your chosen company.
You need to include in-text citations in accordance with Harvard Referencing Systems.
Please use relevant information.
This is 2020
PESTLE should NOT just focus on your company but the general business environment of the country
where your company is domiciled and the impact on the chosen industry.
You also need to use the model to identify opportunities and threats in the industry.
How easy or difficult is doing business within a geographical location of your chosen industry?
Enabling environment or otherwise?
Example how to do it:

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Micro environmental analysis

Here you can use Porter’s 5 forces

You need to reach a conclusion as to whether each force presents a threat or an opportunity for
your chosen industry.
This should be linked to ease or difficulty of making profit and competitive advantage/disadvantage
in a given industry.
Every information used must be properly referenced in accordance with Harvard RS.
Please apply the models to your organisation.

Capability analysis (1)

Value chain analysis or CSFs should come first here then resource audit before the VRIO model.
Value chain helps identify competences as well as strengths and weaknesses.
Resource audit helps identify resources that are threshold and those that are distinctive.
VRIO model can then be applied to the resources and competences identified.
Show whether each of the activities of the value chain represents a strength or weakness.
It’s a strength if it helps reduces cost of production or helps improve revenue earning capacity of the
organisation.
Value chain analysis would be better if it is used to identify company's strengths and weaknesses in
terms of cost management and margin.

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Link the results of your value chain to VRIO to determine how the value chain activities help sustain
competitive advantage.
Each activity in the value chain should be a sub-heading.

You’re NOT expected to copy and paste a ready-made value chain for your organisation.

You need to develop yours.

How do you justify the relationship between your value chain and VRIO model?

How did you arrive at the YES or NO assertion in the VRIO model?

VRIO can be either be linked to resource audit or value chain.

3-years KPIs and benchmarking

You need to conduct KPIs and benchmarking analyses for the last three years – 2017 to 2019 for
your chosen organisation and one or two close competitors.

Do 3 years analysis for your company first before benchmarking.

KPIs only not detailed financial analysis.

KPIs are specific to every industry.

For instance, ARPU and Blended ARPU – mobile telecoms, PLF and ASK – airlines.

This analysis helps you identify the main issues your company is currently facing.

Strategy proposal (1)

Before the proposed strategies can you please enumerate the issues identified that you intend to
proffer solutions to?

Start with SWOT and TOWS.

There must be a link between the issues identified and the proposed strategies.

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Should proposed strategies be implemented using internal growth, M&A or strategic alliances? Are
your proposed strategies at business or corporate level?

You need to use a model or 2 here. TOWS, Ansoff to suggest new strategies and how the strategies
will be implemented.

For instance: Internal growth or through acquisition or merger.

Again you need to evaluate the proposed strategies using SAFe – Suitability, Acceptability and
Feasibility.

Make it short but precise with information.

Likely issues include:
1) Growth issue/market share;
2) Decline in profitability;
3) Asset utilisation problem;
4) Competitive disadvantage;

5) Product quality problem.

Strategy evaluation

Suitability – how the proposed strategies help solve the issues identified. Use company data to show
proof.

Acceptability – demonstrate whether the proposed strategies will be acceptable to all stakeholders
especially the key players. Use company data to show proof. Calculate forecast risk and returns.

Feasibility – Prove that the company has enough resources and competences to implement the
proposed strategies. Or should the company buy competencies from outside? Transaction cost
theory. Show current resources and competences relevant to implement the new strategies.

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Can your assignment

answer these 10 questions?
(1)
1. Is your chosen company currently fulfilling its mission, vision and objectives?

-Supposed the answer is No, No company is perfect.

2. If no, what are the issues currently bedeviling your chosen company - i.e. those problems
stopping it from achieving its vision and mission?
3. Are these issue from macro and micro environments?
4. Or are they internal capability issues i.e. lack of certain resources or competences?

5. Could these be competitive disadvantage issues – KPIs and benchmarking?

6. What strategies can help solve these current issues in order to help the company fulfill its
mission, vision and objective statement?
7. Which of these strategies will be the most suitable given the urgency of the current issues?

8. Which of these strategies will be the most acceptable to the company’s key players?

9. Do your companies have resources and competences to implement the suggested strategy?
10. Should your company buy resources or competences from outside in order to successfully
implement the proposed strategy?

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Common mistakes and misconceptions by student.

1. Using SMART to analyse mission and vision statement;

2. Lengthy information about your chosen organisation;
3. How the statements guide and support company strategy should entirely be company based
rather than detail analysis;
4. Too lengthy strategy challenge – only graphs and brief summary required;
5. Wrong analysis of mission and vision statements;
6. Students using my fictitious sample of mission and vision statement in their report;

7. PESTLE focusing on your chosen organisation rather than the social economic factors

from the country of operations and their impact on your industry;

8. PESTLE not revealing any information – too broad – show facts and figures;
9. Five forces focusing on company rather the profitability of the industry;
10. Value chain not revealing any information about your chosen company;
11. Students using financial analysis instead of KPIs benchmarking;

12. Strategies proposed not well linked to the main issues identified;

13. Excessive word count;

14 Some assignments are not in compliance with the module requirements according to the
module guide;

15 Ukessays analyses are not acceptable;

16. Do not worry about the sample assignments, they are given only as a guide;

17. You can remove all the definitions of models. No marks allocated for definitions of
models/theories.

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