INTERVEIW GUIDE

1. How has been VFA performing financially for the past three years?
2. To what do you attribute that level of financial performance?
3. Have you implemented any innovation types or strategies in the past three years if so
could you highlight them?
4. Has these innovation types improved your financial performance?
5. In your opinion does investing in innovation yield any return?
6. What other advantages of innovation could you highlight?
7. What do you think VFA can do to benefit fully from innovation?