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Does Behavior Always Follow from Attitudes?

In the late 1960s, the assumed relationship between


attitudes and behavior was challenged by a review of the
research. Research has generally concluded that people
do seek consistency among their attitudes and between
their attitudes and their behavior. The most powerful
moderator of the attitudes, behavior relationships have
been found to be importance of the attitude, its
specificity, its accessibility, whether there exist social
pressure, and whether a person has direct experience
with the attitude.
Generally speaking, behavior follows attitude. We tend
to behave the way we feel, think and belief. Attitudes
that individuals consider important tend to show a strong
relationship to behavior. The more specific the behavior,
the stronger is the link between the two.
Does Attitude Always Follow from Behavior?

Discrepancies between attitudes and behavior tend to


occur when social pressures to behave in certain ways
hold exceptional power, as in most organizations.
Attitude have three main components: cognitive(which is
about our beliefs), affective(which is about our feelings)
and behavioral (how we act towards the attitude
object).Getting attitude to change behavior is really
difficult because we intellectualize, post- rationalize,
make excuses anything rather than accepting the logic.
However, by effecting changes in behavior we often find
that attitude follows suit.
Finally, the attitude-behavior relationship is likely to be
much stronger if an attitude refers to something with
which we have personal experience.

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