 Platform thinking

o Achieving high varieties and high growth without corresponding increase in cost and
complexity. Done by identifying common elements in the company
o 5 dimensions or way in which it can be done
 Product platform
 Process platform
 Customer platform
 Global platform
 Brand platform
 Putting products into services
o Productization of services
o Reduces cost etc
 Pipelines, platforms and new rules of strategy:
o Changing traditional way of doing business i.e. pipeline form( usual value chain
system) to platform form i.e. only connecting buyers and sellers
 Market rebels and radical innovation-Hyagreeva Rao
o Hot causes: radical ideas to arouse feelings
o Cool mobilization: changing behaviour through subtle efforts
o Both are combined to create new identities and discard old ways