Dated: 22 – Aug – 2020

Subject – Ads Review Project (10 Marks)

Due in Word Format – 30 – Aug – 2020
Course – Marketing Planning and Application / Marketing Management

In this mini project 5 Ads are given below. You need to watch all and then select two of
them and provide detailed reviews (max limit of one page). Kindly keep the below points in
mind when reviewing the Ads (not all can be applicable on any one Ad). This is a detailed recap
of concepts you have learned and elaborated on in this semester. A sample Ad link is given
below with little review of the Ad for example purposes.
Key points –
Four P’s
Type of Market – Consumer / Business or any other
Major Forces in Marketing Environment
Market Segmentation
Target Marketing
Effective Segmentation
Socially Responsible
Consumer Behavior
Buyer Characteristics
Business Market Characteristics
Sample Ad review

https://www.youtube.com/watch?v=oJw2QUstnyg&t=32s

In this Ad Shan has used its strengths brilliantly.

Segmentation – Female, 20 ++

Additional Segmentation – Males 20 ++

Buyer Personal Characteristic – Working Woman (Income, Occupation and Motivation defined)

Cultural Factor – Pakistani Culture – Family Oriented – Emotional

Highly Focused Consumer Market Ad

Promoting the ease of use of Shan Masalas

Ad 1: Toyota
https://youtu.be/WZyc5TkCNwQ

Ad 2: Ahmed Foods
https://youtu.be/inYPBgIwzIw

Ad 3: Zameen.com
https://youtu.be/dnR4V6sz8N0

Ad 4: Coca Cola
https://youtu.be/fjpEMcx75fE

Ad 5: Amreli Steels
https://youtu.be/pTLul1uEOXI