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  • Metrics Help Us Answer The Right Questions

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    minhanh
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    Metrics help organizations ask the right questions to make improvements. The questions should focus on changes that can be made now to increase revenue, maximize profitability, or reduce risk. Ideally, organizations should have real-time decision making using individual customer transaction data. If not possible in real-time, changes should be implemented as soon as they have been tested. Examples of metrics include click-through rates, while non-quantitative measures like tax rates are not metrics.

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    Metrics help organizations ask the right questions to make improvements. The questions should focus on changes that can be made now to increase revenue, maximize profitability, or reduce risk. Ideally, organizations should have real-time decision making using individual customer transaction data. If not possible in real-time, changes should be implemented as soon as they have been tested. Examples of metrics include click-through rates, while non-quantitative measures like tax rates are not metrics.

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    14 views5 pages

    Metrics Help Us Answer The Right Questions

    Uploaded by

    minhanh
    Metrics help organizations ask the right questions to make improvements. The questions should focus on changes that can be made now to increase revenue, maximize profitability, or reduce risk. Ideally, organizations should have real-time decision making using individual customer transaction data. If not possible in real-time, changes should be implemented as soon as they have been tested. Examples of metrics include click-through rates, while non-quantitative measures like tax rates are not metrics.

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    of 5

    Metrics Help Us Ask 


    the Right Questions


    Daniel Egger
    •  Ask the right questions
    •  Find the best answer in the time available
    •  Translate into a specific recommended
    action
    •  Communicate with the “decision makers”
    What is always the right question?
    •  What change can be made now?
    •  Increases Revenue
    •  Maximize Profitability
    •  Reduces Risk
    What does “right now” really mean?
    •  Ideal answer is: “we have decisions in real time.”
    •  No more than a fraction of a second

    •  Next best answer is: Just-In-Time


    •  Individuals who interact with customers have full transaction
    record

    •  Third best answer, which is still good:


    •  Changes cannot happen overnight, but we will make it happen
    as soon as it has been tested and is known to work
    Sales tax rate of 4.75% is
    NOT a metric

    “Click-­‐through”  rates  are    a  metric  

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