Data Analytics for Decision Making

Topic 1a:
Introduction to Data Analytics
and Big Data
Outline
1. Introduction
a) Introduction, Variables and Data
b) Graphical Descriptive Techniques
c) Descriptive Statistics
d) Role of Ethics

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 Analysis

Data Information

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Questions everywhere
• How can we make sense out of all
this data?
• Are there patterns in the data?
• Did they just occur by chance?
• How do we differentiate valid from
flawed claims?
• Are there relationships between
two different pieces of data?
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More Questions
• How do I convert survey results into a
useful graph?

• Based on past data, how likely is it

that we will sell more than 100
laptops each week?

• Do you want to know your customers

better?

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More Questions
• Are sales influenced by advertising? If
so, what is the relationship?

• How do I interpret the median level of

customer satisfaction?

• How can I test if my product labels

are misleading?

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Tips
• Practice, practice, practice
• Focus on understanding the
technique

• Logic checks
• Recommended Quantity is -4?
• Price is -$2.5?

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