Assi

gnment
Si
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iesofe-mar
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t
raditi
onalmarket
ing

Whati
str
adi
ti
onalmar
ket
ing?
Tr adi
ti
onalmarketi
ngrefer
stotheconventi
onalmet
hodsofmar ket
ingusedever
si
ncet heconceptofadver
ti
sementsormar ket
ingcameint
oexi
stence.Thi
sprimari
l
y
i
ncludesthefoll
owingmodesf orbr
andpromotion
 Newspaper
 Fl
yer
s
 Radi
o
 Tel
evi
sion
 Bi
l
lboar
dadv
ert
isi
ngal
ongr
oadsandhi
ghway
s
 Magazi
neads

Whati
sdi
git
almar
ket
ing?
Digi
tal
marketi
ngisthenewagemar keti
ngmethodofthegl
obalr
ealm.Wi
thi
nter
net
fi
ndi
ngitsappl
icat
ionandbenef
iti
nev er
yaspectofl
i
fe,mar
keti
ngtoohasmanagedt
o
notonl
ycr
eateawar
enessorpromotebrandsthr
oughi
t,butal
sogivet
hem agl
obal
pl
atfor
mtoreachawidercust
omerbase.Iti
ncl
udest
hefoll
owing:

Busi
nessnet
wor
kingsi
tessuchasLi
nkedI
n
 Soci
almedi
asi
tessuchasFacebook,
Inst
agr
am andTwi
tt
er
 Emai
lmar
ket
ing
 Pai
dpop-
upads
 Bl
ogs

Whi
chOnei
sBet
ter
?
So,
whi
chst
rat
egywi
nswhencompar
ingt
radi
ti
onal
mar
ket
ingv
s.di
git
almar
ket
ing?
Theshor
tanswer
:itdepends.
Thel
onganswer
:
Di
gitalmarket
ingisprobabl
ythebestopti
onformost .I
fyouwantt or
eachaparti
cul
ar
gr
oup ofpeopl e,wherevertheymaybe,whi l
e keepi
ng costslow,go wit
h digi
tal
marketi
ng.Doingsowi l
lal
soall
owy outocol
lectval
uabl
einfor
mationonyouraudi
ence
i
mmedi atel
ysothatyoucancreateevenmoreeffect
ivemarket
ingcampai
gns.
Howev er
,ther
ei sstil
lapl acef ortr
aditi
onalmarketi
ng.Ifyouwanttoreachanolder
audi
enceoral ocalaudience,tradi
ti
onalmar ket
ingmet hodsmaybemor eproduct
ive
andstandoutbet t
erthandi git
almarketingmethods.Thoughthesemet
hodsmayseem
“ol
d,”t
hereali
tyisthatthey’
v estuckaroundforareason.Theywork!
Whenconsi deri
ngwhi chmar ketingst r
ategyi sbestf ory ourbusiness,consideryour
audience,wheretheygett heirinf or
mat i
onf rom,anduset hattomakey ourdecisi
on.
Whendeci di
ngbet weentraditionalmar keti
ngv s.digi
talmar ket
ing,i
t’
snotnecessar il
y
truethatonei ssimplybet tert hant heot herast heyser vediff
erentpurposes.The
bottom l
inei
sthaty ouneedt of ull
yunder st
andy ourbusinessandy ouraudiencetopick
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sbetter
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ory ou.