Chapter I: Executive Summary

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Chapter II: Current Market Situation

II.a. Market Description

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II.b. Product Review

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II.c. Competition
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II.d. Distributio
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Chapter III: Threat and Opportunities Analysis

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Chapter IV: Objectives and Issues

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Chapter V: Marketing Strategies

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Chapter VI: Action Program

II.a. What will be done?

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II.b. When will be done?

(gant chart)

II.c. Who will do it?

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II.d. How much will it cost?

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Chapter VII: Budgets

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Chapter VIII: Control

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