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Ostrich T1 Smartphone Marketing Plan.

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Introduction

Ostrich is an information technology and electronics company. Ostrich is introducing

Ostrich T1 smartphone in the U.S market which comes with fun features and excellent

functionality. Ostrich T1 is manufactured keeping in mind the requirements of the modern

generation. It is an innovative smartphone that comes with more than 20 installed applications

and features which suits the modern lifestyle.

What companies make this product?

Several companies pose as competitors of our brand in the U.S market. The leading

companies include Samsung and Apple Inc. Other than Samsung and Apple Inc., other major

companies are playing in the international smartphone markets such as Nokia, LG, HTC and

Huawei. The brands from these companies have the largest contribution to the industry and are

also our major competitors.

Business costs.

This line of business has different costs incurred. The costs incurred can be classified into

two: direct and indirect costs. Direct costs include labor, designing costs, marketing costs and
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direct equipment costs such as software. Indirect costs include office supplies, water and

electricity costs.

5 P’s Of Marketing.

Product

A product is anything which can be provided in the market for acquisition and

satisfaction of consumer needs. These companies are offering different products to their target

consumers. For instance, Apple Company has iPhone X and it recently launched iPhone XI.

Similarly, Samsung has a range of products like the Samsung Galaxy and Samsung Galaxy Note.

Our product is Ostrich T1, 32 and 64GB, 6.0-inch screen, it is enabled with AI, 32 Megapixel

camera and HD display.

Price

Apple and Samsung being the leaders in the smartphone industry, they use price

skimming to acquire the upper hand over their competing partners. For example, Samsung

Galaxy S6 Edge (64 GB) is a new product which Samsung claims to be the most beautiful

smartphone. This product which is going for around $1180 will sell in the U.S market. But in

case other competitors produce smartphones with similar specifications, Samsung will have to

lower the price to win customers. Apple also considers its pricing which includes discounts and

markups. Apple began selling its 8GB iPhone at around $600 and later reduced it to $400.

Ostrich T1 price will range from $399 for 32GB and $599 for 64GB to win most customers

(Berestova, 2015).

Place

Most of these companies like Samsung and HTC are internationally based companies,

while Apple Inc. is an American based multinational company. Apple has its headquarters in
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Cupertino California. Ostrich will have its headquarters in New York City and later it will

establish different retail stores internationally.

Promotion

The companies use different forms of promotion. Advertising is the most used form of

promotion to engage potential customers. Other than advertising, Ostrich will have other

promotion approaches like engaging with national events like soccer, sponsoring events and

introducing discounts. We will also use digital marketing strategies (White, 2019). 

People

OstrichT1 targets people from the middle class and upper class. Since most middle-class

individuals are spending on lifestyle and electronics a lot, our major target is people aged 20-55.

People in this age gap are also very enthusiastic about technology (Berestova, 7).

Product Regulations.

The regulations that will come with Ostrich T1 include a limited one year warranty, care plan in

case of accidental damage and software upgrade.

External Factors That May Influence Marketing Plan.

Several factors that can negatively influence the marketing plan of the Ostrich T1

smartphone include government policies and regulations. Government policies like taxes and

tight regulations against the importation of raw materials used in the production of the product

can influence the entry of Ostrich T1 in the market. Also, the marketing of this product can be

influenced by people’s attitude towards it. The economic environment in the U.S is growing

making people spend more on electronics and the pricing of the product is such that people can

afford it even in downturn times, hence positively influencing the marketing plan (Saari, 23).      

 
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Works Cited.

“AAPL.O - Apple Inc. Profile.” Reuters, Thomson Reuters,

http://www.reuters.com/companies/AAPL.O.

Berestova, Alexandra. "Marketing plan for a High-Tech Product." (2015): 3-12

Saari, Tomi. "MARKETING PLAN FOR A NEW PRODUCT." (2015): 13-34

White, Walter. (2019). Samsung Marketing Strategy: The Master Brand · Inevitable Steps.

[online]

Inevitable Steps. Available at: http://inevitablesteps.com/marketing/samsung-marketing-

strategy/ [Accessed 1 Nov. 2019].