Company: Vinamilk

PESTLE Analyze
Political factor:
 Vinamilk is a one of the largest in Vietnam. But now Vinamilk is deveploy abroad to USA,
Russia, India… so Vinamilk is not only local company but also international.
 Vietnam is agricultural. So to milk producing, there are polities that gorverment encourage milk
company developing. Therefore vinamilk can be easily produce and sale their product. According
to the Law, milk and almost kind of produce from agricultural or heath for social have just paid
8% tax.
 Politcal is stable for the business of company
 Government promulgated preferential policies (Approved 2000 billion for projects to develop
dairy industry to 2020)

Economic Factor

 The economic is developing and increase. that make positive impact on purchasing power in the
country
 The Vietnam’s GDP trend increased day, it is a great opportunity for business. It’s means
that the income and life will go up and the demand to spend money is high. However, The
inflation rates is also high that mean the cost of production will increase.

Social factor
 People's living standards are increasing.
 Up to improve health and beauty increasing.
 The rate of malnourished children remains high.
 Most people in Vietnam do not have the habit of drinking milk.

Technology factor

 Rapid high temperature sterilization technology.

 Technology of milk powder cans.
 New modern equipment in the field of product packaging diversification
 Quality management technology product quality management according to ISO

Environment factor

 Hot and humid monsoon climate.

Business and Business Environment

Page | 1
  Frequent flood disaster.

Legal factor

 Vinamilk must ensure the production, which are safety and health for customer by using modern
system. Company should follow the rule of food safety not only in Vietnam but also others
organization in global.

[ CITATION Run \l 1033 ] [ CITATION qua \l 1033 ][ CITATION Pha17 \l 1033 ]

References
[ CITATION Pha17 \l 1033 ] https://prezi.com/jhn9gcoy39ci/pestel-analysis-case-study-of-vinamilk/
[ CITATION Run \l 1033 ] https://vi.scribd.com/document/220025705/%C4%90a-S%E1%BB%ADa-the-
PESTEL-Analysis-of-Vinamilk
[ CITATION qua \l 1033 ] http://quantrimarketing4.blogspot.com/2011/04/phan-tich-pest-cua-cty-
vinamilk.html

Business and Business Environment

Page | 2