MARKETING WITH

OTHER FUNCTIONAL
AREAS
RELATIONSHIP OF
MARKETING WITH HUMAN
RESOURCES
INTRODUCTION

 In past HR and marketing are considered as

different entities.
 As business seeks new ways to remain
relevant and grow, both are becoming more
prelevant.
 Both have tangible elements to market.
MARKETING MINDSET
People in marketing are considered as
 individuals possessing outgoing

 upbeat personalities

 compelling power of persuasion

The tools of trade includes

 Creative thinking

 Contemporary attitudes

 patience
cont
 As HR persons possess the same qualities
putting them to use for the same reasons that
motivate marketers to increase business.
Example:
 Marketing techniques are used as means of
communicating with employees rather than to
promote a product or service
INTERNAL MARKETING
 HR knows that the employees are internal
customer
 HR staff attempt to grab the attention of
employees and motivate them to work as
marketing employees act with their potential
customers
 EX: For an safety program meeting they will
convey a message like” exciting new info that
can earn you rewards. For more info-come to
the meeting.
EXTERNAL MARKETING
Used at the time of recruitment activities to attract
qualified applicants.
External marketing to HR can include offers from
marketers for
 HR outsourcing companies

 Workers compensation

 Health insurance companies

 HR consultants

It is also implemented in support of the company

brand through employment ads that describe the
advantages of working with that company
BUSINESS BENEFITS
When HR uses marketing techniques
 It inspire workers to increase profitability and

also profits.
 EX: when a new hire packet describing

procedures for increasing sales could follow a

marketing notion by laying out incentives for
sales.
 It also develop a positive endeavor which can
built employee respect and loyalty towards the
customer.
MARKETING &
FINANCE
MARKETING
 Relative side which is driven by passion and your

idea which you strongly believe in.

 It involves hard work, time and effort as well as a
positive attitude.
FINANCE
 focus is more on seeing the benefits and rewards
for your hard work as well as evaluating if it is
worth it at the end of the day.
RELATION
 advertising and publicity=profits.
 For successful marketing one need to have strong
base of finance.
 Finance through which company set goals for
marketing.
 sales targets,
 sales price looking at cost of product,
 compensation for sales people,
 planning..
 5 KEYS TO IMPROVE THE MARKETING &
FINANCE
RELATIONSHIP
 Communication Is Key
 Share Successes.
 Share In Cutbacks.
 Know Your Numbers.
 Hold Yourself Accountable.
 R&D department in marketing

A company's research and development department plays an

integral role in the life cycle of a product. While the department
usually is separate from sales, production and other divisions,
the functions of these areas are related and often require
collaboration. A thorough understanding of the functions of the
research and development department allows you to maximize
those duties at your small business, even if you don't have a big
department.
New Product Research
Before a new product is developed, a research and
development department conducts a thorough study to support
the project

Existing Product Updates

Existing products of the company also fall under
the scope of research and development. The department
regularly evaluates the products offered by the company to
ensure they are still functional.
Quality Checks
In many companies, the research and development
team handles the quality checks on products created by the
company. The department has an intimate knowledge of the
requirements and specifications of a particular project.

Innovation
The research and development team aids the
company in staying competitive with others in the industry. The
department is able to research and analyze the products other
businesses are creating, as well as the new trends within the
industry
 MARKETING AND R&D
•Research and development is the engine
within an organization which generates new
ideas, innovations and creative new
products and services.
•For example cell phone/mobile phone
manufacturers are in an industry that is ever
changing and developing, and in order to
survive manufacturers need to continually
research and develop new software and
hardware to compete in a very busy
marketplace.
CONT…
 Think about cell phones that were around
three or four years ago which are now
completely obsolete.
 The research and development process
delivers new products and is continually
innovating.
 Innovative products and services usually result
from a conscious and purposeful search for
innovation opportunities which are found only
within a few situations.
PETER DRUCKER(1999)
 Research and development should be driven
by the marketing concept.
 The needs of consumers or potential
consumers should be central to any new
research and development in order to deliver
products that satisfy customer needs (or
service of course).
 The practical research and development is
undertaken in central research facilities
belonging to companies, universities and
sometimes to countries.
CONTD…
 Marketers would liaise with researchers and
engineers in order to make sure that customer
needs are represented.
 Manufacturing processes themselves could
also be researched and developed based
upon some aspects of the marketing mix.
 For example logistics
(place/distribution/channel) could be
researched in order to deliver products more
efficiently and effectively to customers.
MARKETING AND
SYSTEMS
 Marketing provides an approach designed to
deliver one consistent message to buyers
through an organization’s promotions.
 Promotions maybe through TV, radio, internet,
mobile phones, social media, etc.
 The millennial generation, is opting for
promotions and marketing via mobiles these
days.
 Apps on the cell phone, mobile games that
connect to the net, etc
 Common example is the Facebook that utilizes
social media.
 It is one of the powerful tools for marketing any
product or service in the present era.
 Apart from social media, there is also a user
generated content such as blogs and Youtube.
 In connection to the technological
advancement, marketing has a whole new
phase called the MARKETIN MEDIA.
 Marketing media is where marketing is done
with the aid of technological support.
 It has a wide opportunity in this fast paced
world.
 Marketing has taken a giant step forward after
the introduction of apps on the mobile phones.
 Everyone wants to save their time. In that
pretext, when marketing comes handy on the
phones, people prefer that rather than
glimpsing the papers or the magazines.
THANK YOU