 The Balanced Scorecard1 is a management system.

 It’s a way of looking at your organization that focuses on your big-picture strategic
goals. It also helps you choose the right things to measure so that you can reach
those goals.

1 https://balancedscorecards.com/balanced-scorecard/#learn-overview
 Gain Consensus and clarity about strategy by
 translating statements in specific objectives and measure

 Clear View on how various functions need to work together

 Communicate the strategy to everyone
 Motivate employees; clarifying their role

 Reward plans for all

 Feedback on how well strategy is being implemented
 Selecting strategic initiatives and allocating resources
 Clarifying terminology in objective way; so as to make it clear

“To provide superior service to targeted customers”

 “superior service”?
 “target customers”?
 A strategy map1 is a diagram that shows your organization's strategy on a single
page.
 It’s great for quickly communicating big-picture objectives to everyone in the company.

1https://balancedscorecards.com/strategy-map/
 Communication and educating
employees
 Disseminate Throughout
hierarchy
 Setting goals
 Linking reward to performance
measures
 Business planning
 Identify drivers
 Long terms and short term measures
 Establishing milestones

 Feedback and learning

 Vision
 Review
 Corrections in metrics, and goals if required
 Strategy Map
Theme: operating efficiency Objectives
 Objective: what strategy is attempting to achieve
 “quick ground turnaround”

 Measure: How performance will be quantified

 “% of flights depart on time”

 Target: Required level of performance

 “90%”

 Initiative: project and programs undertaken

 Alignment
 develop strategy map for all businesses and support units that are linked to company’s
strategy map vertically and amongst themselves horizontally
 Motivation
 Communicate to create awareness and understanding among all employees,
 Align to personal objectives and incentives

 Govern
 Integrate management processes such as reporting budgeting, resource allocation…