| vii Table of Contents UNIT | INTRODUCTION TO MEDIA.. LESSON 1 WHAT IS MEDIA? 4 LESSON 3 UNDERSTANDING MEDIA: 1.1 Defining “media” AESTHETICS OF THE IMAGE, TEXT, AND 1.1.1 The communication process AUDIO. 42 1.1.2 The feedback mechanism 3.1 Framing and reading 1.1.3 Media as an information industry 3.1.1 Newspapers and journalism 1.1.4 Media as a culture of entertainment 3.1.2 Books, comics, magazines, and the pub- 1.2 Kinds of media lishing industry 1.2.1 Traditional media 3.1.3 Photography and timeless image concepts .2.2 New media 3.2 Framing and listening .2.3 Social media 3.2.1 Radio and evoking imagination 4 Mobile communications technology TASK 3. Pass the message! 5 Related and emerging technologies TASK 1. Identify your media habits. LESSON 2 MEDIA THEN AND NOW .......14 LESSON 4 UNDERSTANDING MEDIA: 2.1 Brief history of media AESTHETICS OF FILM AND TV... 2.1.1 Pre-industrial age 4.1 The film form 2.1.2 Industrial age 4.1.1 Modes of film production 2.1.3 Electronic age 4.1.2 Film formats 2.1.4 Digital age 4.1.2.1 Narrative 2.2 Brief history of Philippine media 4.1.2.2 Documentary 2.2.1 Pre-colonial traces 4.1.23 Animation 2.2.2 The print industry and Filipino freedom 4.1.2.4 Experimental 2.2.3 The European film import 4.1.3 Film image composition 2.2.4 The broadcast industry 4.1.4 Motion framing concepts 2.2.5 Local online media 4.2 The TV broadcast 2.3 The state of media today 4.2.1 Kinds of TV shows 2.3.1 From globalization to glocalization 4.2.1.1 Informative programming 2.3.2 The local landscape 4.2.1.2 Entertainment programming .4 Media ownership 4.2.2 TV show anatomy and advertising 2.4.1 Mainstream media 4.3 Crafting media messages 2.4.2 Alternative and independent media 4.3.1 Creating meaning in audio production 2.4.3 Community media 4.3.2 Creating meaning in image production 2.4.4 State-owned media 4.3.3 Creating meaning in audiovisual production TASK 2. Identify your media favorites. TASK 4. Do you get the message?Lesson 5 UNDERSTANDING MEDIA LONE ict tm mn ‘avanti tocterane ne mee ssi set RS ast Oot step UNIT II ISSUES CONCERNING THE MEDIA... nsson 6 UNDERSTANDING tng EtncS OF SOCIAL NET “ etn anathema site ey iikederweetimono ele Ui fecitinatoeag te rast Show ou va es iy se LESSON 1 PROS AND CONS:IMAGE, LESSON 2 PROS AND CONS: FL Toa. Timopsrcc nae Titre manouton ing gang onan {tenon Simeowboe 81DID ncn 94 ANDY. 21 Mareen onder coe WSs R05 a CONS NEMA 10m 4 LIA LLL, Tit at saint ee Tiigemming ken 3 ear ny avy LESSON 5 INFORMATION LITERACY Sedum ec an induct 162 Lessom 2 MEDIALITERACY IN THEORY nnn HB TAS Rr 0 unaenanang mea owe thoy LESSON 4 MEDIA AND INFORMATION ia taptg batons Uenacr practice 168 [i mencedtrr mea wae ctaee 1 inenecting 22 Ducviog matt) 22 amcor nd pceeen eee “Rew werent ig owe ‘tue ri se on pce Scomnaieteateancrsalt ‘The Feedback Mechanism ‘Seep hoy hermes deed Wer Inthe whe sap was enderioa? 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