1

STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL

STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL

XANADU
Quant
um Comput
ingPower
edbyLi
ght.

M JAI
CHANDER(
1902014)&BHAVANAPATNAI
K(1902013)
PGDM-
MARKETI
NGMANAGEMENT
1902013
1902014
I
NSTI
TUTEOFPUBLI
CENTERPRI
SES
Dr
.KumarAashi
sh
10/
04/
2020
 2
STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL

ABSTRACT

Thisprojectisai
msati nknowingt hest artupanal ysi
sandbusi nessmodel
canvasoft hestart
upcompany–XANADUWi ththehelpoft hisproj
ectwe
gettoknowt hekeyoperat
ionsoft hest artup/business,suchas: val
ue
proposit
ion,thekeyacti
vit
ies,
partners, resourceset c.Andwi t
ht he
businessmodel wecananswert othequest ionslike“whoi sthe
customer ”
,”whatdoesthecust omerv alue” ,
”howdowemakemoney“ and
“whataret heeconomicsituat
ionthatt ellushowwecandel i
verv al
ueright
valuetocustomer satanappropriatecost ?
KEYWORDS:Val
uePr
oposi
ti
on,
PlacementSt
rat
egy,Pr
omot
ional
Str
ategy
,
Fundi
ngPlan,
Sal
esProcess
 3
STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL

I
NTRODUCTI
ON:
Xanaduisaphot
onicquantum computi
ngandadvancedar
tif
ici
al
i
ntel
li
gencecompany.BasedinToront
o,thecompanywasfoundedi
n2016
byChri
sti
anWeedbrook.
I
nMay2018, Xanadur aisedCA$9M inseedf unding.I
n2019Xanadu
recei
vedCA$32M dur i
ngseri
esAf undi
ngr oundaswel lasagrantf
rom
DARPA( DefenseAdv ancedResearchPr oj
ectsAgency )
.OMERSVent ur
es
wereleadinvest
orsf orbothseedandSer i
esAf undi
ng.I
nJanuary2020,
Xanadureceivedaf urt
herUS$4.4M inventur
er oundfundi
ngfr
om
Sustai
nabl
eDev elopmentTechnologyCanada.
Xanadudesi
gnandintegr
atequantum si
li
conphotoni
cchi
psi
ntoexi
sti
ng
har
dwaretocreat
etrul
yful
l-
stackquantum computi
ng.
Xanadualsodev el
opssof tware,
thetwomai nsoftwareproductsare
PennyLaneandSt rawber r
yFiel
ds.PennyLaneletsusersrunquantum
machinelearni
ngal gori
thmsonanycur r
entlyavail
ablequantum comput
ing
hardware.Str
awber ryFi
eldsprovi
destheaccesspoi ntf
orXanadu'suni
que
photoni
cquant um comput er
s,aswellasasuiteofspecial-
purpose
quantum simulat
ors.

Xanadu'
spr
oduct
shav
eappl
icat
ionsi
nmanyf
iel
dssuchas:
1-
Machi
neLear
ning
2-
Chemi
str
y
3-
Finance
4-
Opt
imi
zat
ion
5-
Sensor
s
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STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL
XANNADUSTARTUPANALYSI
SCANVAS:

1.
Thepr
obl
em
Xanadudesi
gnandintegr
atequantum sil
iconphot
oni
cchi
psi
ntoexi
sti
nghar
dwar
eto
cr
eatetr
ulyf
ull
-st
ackquantum computing.
Xanadualsodev el
opssoftware,t
hetwomai nsoftwareproductsarePenny Laneand
Str
awberryFields.PennyLaneletsuser
sr unquantum machinelearningalgorithmson
anycurr
entlyav ail
abl
equantum computinghardware.Str
awber r
yFi el
dspr ovidesthe
accesspointforXanadu'suniquephotonicquantum computers,aswel l
asasui teof
speci
al-
purposequant um simulator
s.

TheCust
2. omer
s
Thet arget
edcustomersareB2Bcustomer s.Xanadumai nlydealswit
h
customer swhomainlydealswit
hthesuper comput er
sininnovati
on
fi
eld.B2Ccustomersarecomparati
velyl
ess.Pr esentl
yXanadui soff
eri
ng
businesstohardware,sof
twareandinnovation

3.TheVal
uePr
oposi
ti
on
Thecustomercanav ai
lsmartmachi nest hathaveart
if
icial
intel
l
igencesoit
canwor kmuchfasterandeffi
cientl
ythanot hermachines.Themachi nes
willbeequi
ppedwithsensorsandcompl exprogrammi ngtogetthejob
done.ontheotherhand,t
heimpl ementationofAIisdiffi
cultatt
heiniti
al
stageandismoreexpensiveatt hebeginningstage

4.TheMi
nimum Vi
abl
ePr
otot
ype
Themaincompeti
torofXanaduarebl
oom ber
g,QCwareandrahkois
faci
ngati
ghtcompeti
tionfr
om t
heseor
gani
zati
onast
hereal
lhavethe
mostadvancet
echnology
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STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL
5.
ThePr
ice
Xanaduhasusedv al
ue-
basedpr
ici
ngtohol
dupinthemarket.Thefi
rm has
setapricebasedonhowmucht hecustomerbel
iev
estheproductwort
h.
allt
hepr oductoft
hefir
mispri
cedonthebasesofuse,
worthand
technol
ogyused.

6.ThePl
acementSt
rat
egy
Thefi
rm sel
l
st heproductdi
rect
lytot
heuserswhowouldli
ketoupdat
e
wit
hthenewquant um techandleadi
nthefut
uregener
ati
onsofcomputer
s
ofAIt
echnology

7.ThePr
omot
ionalSt
rat
egy
TheUSBofthefi
rmt hr
oughwhichtheygetthecust omersistheacti
on
pl
anusedbytheorgani
zati
oninintr
oduci
ngt hepr oduct
,Xanaduproduct
andi
deaareuni
queandwhencompar edthepricingismuchl esst
hanthe
compet
it
orsastheyhaveusedvaluebasedpr i
cing

8.TheSal
esPr
ocess?
Xanadu' sabl
etostepintothecustomer’sshoesandgetmor equal
i
fied
l
eadbyt hewel
limplementedsalesprocess.Xanaduhasi mplement
edall
the7st epsofsal
esprocessv er
yeffi
cientl
ysuchaspr ospecti
ng,
presentati
on,
approach,present
ati
on,handli
ngobject
ions,closi
ngand
fol
low-up

9.
TheRev
enuesandCost
s
Xanadugenerat
esthemajorpartofrevenuef
rom t
hesal
esofAIsol
uti
ons,
al
sogener
atesprof
itf
rom theservi
cetheyoff
eri
nthefor
m ofhar
dware
andsof
twaresol
uti
ons
Sincei
tsastart
upcompanyatpr
esentthehugeamountofr
evenuesor
fundsarebei
ngacqui
redfr
om t
heinvestor
s
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STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL
10.
TheFundi
ngPl
an
Ther
ear
emai
nly6i
nvest
orsf
orXanadu

 Omer
svent
ures
 Geor
gianv
ent
ures
 Gol
denv
ent
urespar
tner
s
 Real
.
 Bdc*

 Radi
cal
vent
ures

11.TheTeam

XANADUKEYMEMBERSAND TEAM

1-Chr
ist
ianWeedbr
ookChr
ist
ianWeedbr
ook
(
Founder&CEO)
Christi
anhasov eradecadeofindustr
y ,
gover
nmentand
researchexperi
enceinquantum comput i
ngandquantum
cryptography
.HeholdsaPhDi nPhy sicsfr
om theUni
versi
tyof
Queenslandandwasapost docatMI TandtheUniver
sit
yof
Toronto.
GOOGLESCHOLAR
2-Zachar
yVer
nonZachar
yVer
non
(
Quant
um Opt
ics)
Zachar
yhol
dsaPhDi
nPhy
sicsf
rom t
heUni
ver
sit
yofTor
ont
o.
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STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL
Hespeci
ali
zesinintegr
atedphotoni
ctechnol
ogiesf
or
gener
ati
on,cont
rol,
andmeasur ementofquantum l
ight
.
GOOGLESCHOLAR

3-
Kami
lBr
adl
erKami
lBr
adl
er
(
Quant
um Al
gor
it
hms)
KamilholdsaMScinPhysicsandaPhDinPhy si
csfrom Char
les
Uni
versi
ty.Hespeci
ali
zesinquant
um opt
ics,
mat hemati
cal
phy
sics,andinf
ormati
ontheory
.
GOOGLESCHOLAR

4-
Nicol
asQuesada
(
Quant
um Al
gor
it
hmsDev
eloper
)
Nicol
asholdsaMScandPhDi nPhy si
csfrom theUniversi
tyof
Toronto.Hespeci
ali
zesi
nquantum opti
cs,quantum i
nformation,
andthegenerati
onandchar
acteri
zati
onofbrightnon-
classical
l
ight.
GOOGLESCHOLAR

5-
Timj
anKal
ajdzi
evskiTi
mjanKal
ajdzi
evski
(
Quant
um Al
gor
it
hms)
Ti
mj aniscurr
entl
yintheprocessofcompleti
nghi
sPhDi
n
PhysicsatYorkUniver
sit
y.Hespecial
izesi
nquant
um
si
mul at
ionsi
ncontinuousvari
ables.
ARXI
V
 8
STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL

6-
ThomasBr
oml
eyThomasBr
oml
ey
(
Quant
um Machi
neLear
ningDev
eloper
)
Thomashol dsaMSci nPhysi
csfr
om theUni v
ersit
yofWarwick
andaPhDi nPhysi
csfr
om theUni
ver
sityofNot t
ingham.He
special
izesint
hequanti
fi
cati
onanduti
lizat
ionofquantum
propert
ies.
GOOGLESCHOLAR

7-
Dai
qinSuDai
qinSu
(
Quant
um Al
gor
it
hms)
Dai
qinholdsaPhDi nPhysi
csfrom theUniversi
tyofQueensl
and.
Hespecial
izesinquant
um f
ieldtheoryi
ncur v
edspaceti
me, such
asUnruhradiat
ionandHawkingradiati
on.
GOOGLESCHOLAR

8-
Nat
hanKi
ll
oranNat
hanKi
ll
oran
(
Quant
um Machi
neLear
ning)
NathanholdsaMSci nMathemati
csfrom t
heUni ver
sit
yof
TorontoandaPhDi nPhysi
csfr
om theUniversi
tyofWaterl
oo.
Hespeciali
zesinquant
um computi
ng,deeplearni
ng,and
quantum opti
cs.
GOOGLESCHOLAR
 9
STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL

9-
Mar
iaSchul
dMar
iaSchul
d
(
Quant
um Machi
neLear
ningDev
eloper
)
MariaholdsaPhDi nPhysi
csfr
om theUni v
ersi
tyofKwaZul
u-
Natal
.Shespecial
izesi
nquantum machinelearni
ng,i
npart
icul
ar,
quantum al
gor
it
hmsf orsuper
visedlear
ning.
GOOGLESCHOLAR

10-
JuanMi
guelAr
razol
aJuanMi
guel
Arr
azol
a
(
Quant
um Al
gor
it
hmsDev
eloper
)
JuanMiguel hol
dsaMSci nPhysi
csfrom t
heUni v
ersi
tyof
Toront
oandaPhDi nPhysicsf
rom t
heUniversi
tyofWat er
loo.
Hespecial
izesinopti
calquant
um i
nformati
onprocessing.
GOOGLESCHOLAR

11-
KangTanKangTan
(
Quant
um Har
dwar
e)
KangholdsaPhDinEngineeri
ngfr
om theNati
onalUni
v er
sit
yof
Si
ngapore.Hespeci
ali
zesinsi
li
conphotoni
cs,on-
chi
pphot oni
c
processi
ngusi
ngopti
calnonli
near
it
y,desi
gnandsimulati
on.
GOOGLESCHOLAR
 10
STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL

12-
JoshuaI
zaacJoshuaI
zaac
(
Quant
um Sof
twar
eDev
eloper
)
JoshuaholdsaPhDinPhysi
csfrom t
heUniver
sit
yofWest ern
Austr
ali
a.Hespeci
ali
zesi
nquantum i
nfor
mat i
onandquant um
networkal
gori
thms,
withafocusoncomputati
onalphy
sics.
GOOGLESCHOLAR

13-
Kri
shnakumarSabapat
hyKr
ishnakumarSabapat
hy
(
Quant
um Al
gor
it
hms)
Krishnakumarhol dsaPhDi nPhy si
csfrom t
heInsti
tuteof
Mat hematicalSciences.Hespecial
izesint
heinter
facebetween
quantum informat i
onandquantum opt i
cs,
focusedont he
fundament alproperti
esofquantum li
ghtanddynami cs.
GOOGLESCHOLAR

14-
Haoy
uQiHaoy
uQi
(
Quant
um Al
gor
it
hms)
Haoyuhol
dsaPhDi nPhy si
csfrom Loui
sianaStateUniver
sit
y.
Hespeci
ali
zesinquantum sensi
ng,opti
calquantum computing,
quant
um Shannontheoryandquantum contr
oltheor
y .
 11
STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL

XANADU
BUSI
NESSCANVASMODEL:

Busi
nessModel
Canvas

KeyPar
tner
s KeyAct
ivi
ti
es Val
uePr
oposi
ti
ons Cust
omerRel
ati
onsh
Ci
p
us
stomerSegment
s
1-
Technol
ogy 1-Quant
um cl
oud 1-
BUILDI
NGASUPER 1-
Busi
nesst
oBusi
ness 1-
Indi
vi
dual
s
provi
der computi
ng COMPUTERONASINGLE
CHIP 2-
Busi
nesst
oconsumer 2-
Ent
erpr
ises
2-
Photoni
c 2-Quant
um
Quantum computi
ngwithli
ght
quantum technol
ogi
es(
Ai) cansolveinhour
sorday s 3-I
nnov
ati
on 3-
Gov
ernment
s
computing whatwouldotherwi
setake
technol
ogy 3-
machi
nel
ear
ning bil
li
onsofyearswit
hexisti
ng 4-Sel
fser
viceand 4-
Secur
it
ies
chips. automati
on
3-
Quantum 4-
Cust
omerser
vices 5-
Indust
ri
es
machi ne 5-
Machi
nel
ear
ning
lear
ning 5-
Researchand 6-
Banks
i
nnovat
ion 2-THEFUTUREOF
I
NTEGRATEDPHOTONI
CS
4-
BMOf i
nanci
al 7-
Fir
ms
group Xanadu’squantum photoni
c
processorswil
lsolv
et oday’
s
5-
Scot
iabank KeyResour
ces toughestbusi
nesspr obl
ems Channel
s
signi
fi
cantlyf
asterthanever
i
magi ned.
1-
Machi
nel
ear
ning 1-
Plat
for
m
2-
Chemi
str
y
2-
Har
dwar
e
3-AIbet
terandmor
epower
3-
Finance ful
l
3-
Sof
twar
e
4-
Opt
imi
zat
ion
4-
Chi
ps
5-
Sensor
s
5-
Thei
nter
net
6-
Arti
fi
cial
i
ntel
li
gence
6-
Cont
rolsy
stems
 12
STARTUPANALYSI
SANDCANVASBUSI
NESSMODEL

CostSt
ruct
ure Rev
enueSt
reams
1-Usingmat ur
et echnol
ogi
esintherapidl
y 1-i
nvestor
s
growingint
egratedphotoni
csindust
ry,our
chipsarecreat
edusi ngcut
ti
ng-edge 2-r
evenuegenerat
edt
hroughpr
ovi
dingser
vicesi
n
fabri
cati
ontechniques hardwareandsoft
war
estreams

2-Weusephot
onicchipstogenerat
e, 3-
bui
l
dingt
hequant
um comput
ers
contr
ol,
andmeasurephotonsinwaysthat
enabl
eextr
emelyfastcomputat
ion
3-Xanadudesignsandi ntegratesquant
um
si
li
conphot oni
cchipsintoexisting
hardwar
et ocreat
et r
ulyfull
-stackquant
um
computing.

REFFERENCE:
Websi
tes:

1-ht
tps:
//www.
xanadu.
ai/
2-ht
tps:
//medi
um.
com/
xanaduai
3-ht
tps:
//medi
um.
com/
xanaduai
4-ht
tps:
//www.
inst
agr
am.
com/
xanadu.
ai/
5-ht
tps:
//m.
yout
ube.
com/
channel
/UC6ugv
pIW6v
6at
Ebnp4x0kHg
6-ht
tps:
//mobi
l
e.t
wit
ter
.com/
xanaduai
7-ht
tps:
//m.
facebook.
com/
XanaduAI
/
8-ht
tps:
//www.
li
nkedi
n.com/
company
/16158013/