A type of marketing that involves the creation and sharing of online material (such

as Images, ppt, pdf, videos, blogs, and social media posts) that does not
explicitly promote a brand but is intended to stimulate interest in its products or
services.

Increased sales
Cost savings
Better customers who have more loyalty

1. Make your content unique

2. Make your content format-specific
3. Make your content relevant
4. Create a content schedule
5. Think beyond blogging
6. Look at the metrics
7. Optimize content for mobile
8. Take creative risks
9. Treat simplicity as a virtue
10. Stay true to your brand
11. Be responsive to feedback
12. Create standalone content