Q2.

Business: Delivery services of Grocery and Medicines.

As we know in this pandemic situation people are afraid to go out and buy necessary items. We are
providing delivery services at their doorstep with complete care of hygiene. Our delivery boy will put
your item at your door and stands at a distance.

Marketing Plan:

Mission Statement: Our mission to provide the most affordable and convenient service to our
customers who will also receive the highest quality customer service. We take the hassle out of
shopping in store, while still bringing the same great quality of your favourite products right to your
front door with safety.

Target Market: Busy working professionals, Housewives who are afraid to going out in this
pandemic situation, Old age people who cannot go out.

Potential Market: Students that are busy with their studies and job at the same time

Close & Distant Competitors: Online grocery stores

Pricing Strategy: Pricing is a straight only 15% gratuity added to the total grocery bill. Prices are
lower than other grocery delivery services in the city. Higher price for a higher level of service and
leave room for discount.

Competitive Advantage: We will deliver the products within two hours of order. Our pricing is low
than our competitors.

How will you advertise: By telling people about the fast-online delivery service with lower pricing.

Where will you Advertise: We will advertise on Social Media and in Newspaper

How much money will you spend on what? 40% on advertising 40% on employees who will buy for
you and 20% on the riders who will deliver to you.

Major Themes to attract target market? Lower pricing on online delivery will be the major theme