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Contents
1. Introduction 36
2. Intuitions as Type 1 Judgments 40
2.1 The Architecture of Dual-Process Theories 40
2.2 Intuitions as the Autonomous Set of Systems 44
2.3 Intuitions as Natural Assessments 46
2.4 Summary 47
3. Intuitions as Memories 47
3.1 Intuitions as Implicit and Associative Learning 47
3.2 Intuition as Skilled Memory 51
3.3 Intuition as Recognition Memory 53
3.4 Intuitions as Gist 54
3.5 Summary 56
4. Intuitions as Metacognition 56
4.1 Intuitions of Metamemory 56
4.2 Intuitions and the Feeling of Rightness 59
4.3 Intuitions of Coherence 60
4.4 Summary 62
5. Intuitions as Feelings 62
6. Summary 63
6.1 Conclusions 67
Acknowledgment 67
References 67
Abstract
Intuitions are commonly defined in terms of their supposed characteristics, for example,
fast, implicit, parallel, and automatic. In this chapter, I argue that such an approach fails
to provide a sufficiently rigorous definition to be the basis for scientific inquiry. Instead,
I propose that intuitive thought is best understood in terms of the mechanisms that give
rise to it. Intuitions may arise from the operation of type 1 processes, as in dual-process
theories, they may arise from a number of different memory processes, such as associa-
tive learning, skilled memory, recognition memory, and gist memory. I also argue that
many metacognitive processes, specifically, the processes by which our cognitive pro-
cesses are monitored, are also a form of intuition. Emotional processes can form the
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Psychology of Learning and Motivation, Volume 60 2014 Elsevier Inc. 35
ISSN 0079-7421 All rights reserved.
http://dx.doi.org/10.1016/B978-0-12-800090-8.00002-0
36 Valerie A. Thompson
basis of intuitive judgment and can also motivate behaviors and decisions. Although
these processes may give rise to judgments that may all be classified as “intuitive,”
the characteristics of the judgments that arise from them may differ. A second goal
of this chapter was to look for points of intersection between these views and to sug-
gest avenues for future research. One such avenue is to examine the role of coherence
in terms of both the information that gives rise to intuitive judgments and the processes
that monitor those judgments. The chapter concludes with a discussion of the relative
value of intuitive and deliberate thinking.
1. INTRODUCTION
What do we mean when we say that we decided “intuitively”? One
might wonder how the answer to that question could justify an entire chap-
ter, because the answer is, well, intuitive. Many, including trained scientists,
use the term with an “intuitive understanding” (Hogarth, 2001, p. 6). It
takes only a quick read through published articles to see this: whereas other
terms are defined and operationalized with care, the term “intuition” is often
used without rigorous definition and often without justification. For exam-
ple, the phrase “intuitive beliefs” (De Neys, Rossi, & Houdé, 2013) does not
strike one as odd, even though there may be no evidence provided to sub-
stantiate the status of said beliefs as intuitive in a particular context. Such
usage is common, and I, myself, have been guilty of using the term without
giving much thought to its scientific status. The point is that, as scientists, we
write, investigate, and theorize about intuition and intuitive processes rely-
ing on either common sense definitions or scientifically vacuous ones. Intu-
ition, like many other abstract constructs, is difficult to define and even more
difficult to operationalize in a way that can be studied scientifically.
As an example, a review of recent collections on intuitive reasoning rev-
ealed little consensus on the definition of intuition ( Janoff-Bulman, 2010,
special issue in Psychological Inquiry and recently edited volumes, e.g.,
Plessner, Betsch, & Betsch, 2008). The definitions tend to cohere around
a family resemblance: intuitions are fast, involve knowing without knowing,
are automatic, require little effort, no conscious deliberation, and so on
(Tables 1.1 and 1.2 in Evans, 2010a, summarize many of the relevant attri-
butes). Family resemblances, however, are not defining features, so that the
overlap in phenomena encompassed by two particular definitions might be
minimal. Family resemblances also do not offer sufficient rigor to permit sci-
entific testing. That is, one needs to have a set of criteria that sufficiently are
What Intuitions Are. . . and Are Not 37
(9) On his way home from work, Rick turns right on Water Street, which
is the same route that he normally travels.
(10) A man convicted of raping a wholesome 17-year-old high school stu-
dent is judged more harshly than the man convicted of raping a street
prostitute.
These examples illustrate why several of the common approaches to defining
intuition are problematic. A common approach is to try and define intuition
in terms of what it is not, and the most common contrast category is con-
scious, deliberate reasoning (e.g., Epstein, 2010; Evans, 2010a; Hogarth,
2001). This is problematic in a number of ways, not least of which that
one immediately encounters the problem of defining consciousness (e.g.,
Price & Norman, 2008). Moreover, as these examples illustrate, many cog-
nitive processes are a blend of conscious and unconscious thinking. For
example, John has an apparent insight to a problem after a period of delib-
erate thinking (Example 4). Mary appears to have adopted a deliberate
approach to choosing her university (Example 6), but the criteria by which
the universities were evaluated and the decision to remain close to family
were undoubtedly influenced by emotional (nondeliberate) factors. Another
problem, later outlined in the section on metacognition, is that deliberate
thinking can sometimes be initiated autonomously, as in response to an
implicit monitoring judgment, as in Examples 3 and 8 in the text earlier.
A crucial difference between the two types of thought is that people can
control the direction of their conscious deliberation, but probably not their
intuition (Thompson, 2013). A third, related problem is that intuitions are
not unconscious—we are consciously aware of the output of intuition
(Evans, 2010a; Kahneman, 2003); it is the processes by which the judgment
is produced that are thought to be unconscious and, sometimes, autonomous
(Evans, 2010a). Finally, defining intuition as an unconscious processing, as
“knowing without knowing how,” does little to separate it from all the rest
of cognitive processes, which are executed subconsciously and whose oper-
ation we have no insight to. For example, perception, categorization, and
memory retrievals would all fit the definition of intuition under this defini-
tion, yet most would not classify Examples 1 and 2 in the preceding text as
intuitions. Nonetheless, the observation that intuitions are part of the vast
cognitive underground (Kahneman, 2011) may be one of the most impor-
tant insights into the nature of intuition, as it then invites us to apply what we
know about these other processes to the study of intuition.
A related strategy is to define intuitions in contrast to the other three “i”
words, impulses, instincts, and incubation (Epstein, 2010), although not all
What Intuitions Are. . . and Are Not 39
authors would necessarily agree with this exclusion. The advantage of such
an approach is to limit the scope of intuition to the domain of learning and
experience (Betsch, 2008), which does reduce the complexity of the prob-
lem. However, this eliminates many emotional responses (see Examples 7
and 10), which, as described in the succeeding text, many theorists would
include as a source of intuitive judgment. The status of incubation is even
more controversial. Topolinski and Reber (2010), for example, argued that
it is a form of intuition. Nonetheless, given that the processes involved in
incubation (such as Example 4 earlier) extend over a time frame that is quite
different from the fast processes involved in most other intuitive judgments,
they will not be included in the discussion here (see Hélie & Sun, 2010, for a
model of implicit processes in problem solving).
Another common approach that I will not adopt here is to attempt to
define intuition in terms of the quality of either their outcomes or processes
(see Elqayam & Evans, 2011, for a thorough discussion of the problems aris-
ing from this approach). The approach of defining intuitions in terms of the
quality of their outcomes (e.g., as biases) is part of a long tradition that sought
to explain a number of otherwise seemingly irrational judgments using heu-
ristic processes (Kahneman & Tversky, 1973; Tversky & Kahneman, 1973).
At some point in that history, “intuitions” became mistakenly mapped with
“bad decisions,” and a competing tradition began to demonstrate the sound-
ness of heuristic judgment (e.g., Gigerenzer, Todd, & The ABC Research
Group, 1999). The evidence, however, is that intuitions, like all other men-
tal processes, are accurate to the extent that the cues that elicit them are an
appropriate and well-calibrated basis for the judgment at hand.
Another approach that I will eschew is to equate intuitions with heuris-
tics (Betsch, 2008; Evans, 2010b). The problem here is that many heuristics
involve deliberate reasoning. Their primary characteristic is as a means to
turn a difficult problem into a more tractable one (see Shah &
Oppenheimer, 2008, for an excellent discussion), a process that might
involve processes that we are prepared to accept as intuitive and others that
we would not (Betsch, 2008). An example of this is Mary’s approach to
selecting a university (Example 6), which involved several heuristic strate-
gies, such as narrowing the choice to three and summarizing the good and
poor qualities of each, both of which were implemented deliberately, but
whose outcomes were undoubtedly shaped by implicit processes.
Glöckner and Witteman (2010, p. 5) aptly summarized the situation
thusly: “Controversy about what intuition is starts with its definition and
further concerns it properties, the scope and the homogeneity of the
40 Valerie A. Thompson
(12) In a study 1000 people were tested. Among the participants there were 5
engineers and 995 lawyers. Jack is a randomly chosen participant of this
study. Jack is 36 years old. He is not married and is somewhat introverted.
He likes to spend his free time reading science fiction and writing computer
programs.
What is the probability that Jack is an engineer? ___
De Neys and Glumicic (2008)
(13) If it takes 5 machines 5 minutes to make 5 widgets, how long would it take
100 machines to make 100 widgets?
___ minutes
Frederick (2005)
42 Valerie A. Thompson
(14) Linda is 31 years old, single, outspoken and very bright. She majored in
philosophy. As a student, she was deeply concerned with issues of dis-
crimination and social justice, and also participated in anti-nuclear
demonstrations. What is the probability that:
Linda is a bank teller___
Linda is a bankteller who is active in the feminist movement___
Adapted from Tversky and Kahneman (1983)
2013). At one extreme, as described in the text earlier, type 1 output may
form the basis of the judgment or decision. Even if additional analysis is
engaged, the fact that one has an answer in mind may make it difficult to
think of alternatives or to act on them appropriately. Stanovich (2004,
p. 32) gave the example of rape victims, whose husbands and partners know,
on one level, that they need to be supportive, but who cannot suppress the
thoughts that their loved ones have been “defiled” or are “no longer theirs,”
even though they acknowledge such thoughts as inappropriate.
The criteria of autonomy also gives rise to a number of testable hypoth-
eses, most of which have not yet been tested. The most obvious is that the
outputs of autonomous processes should influence judgments based on
them, even if they are irrelevant to or contrary to the goals of the reasoner.
The multiple-instruction paradigm described in the preceding text (Handley
et al., 2011) offers one way to test this hypothesis: type 1 output should
always interfere with judgments based on the alternate criteria. Moreover,
type 1 output, because it is autonomous, should always be generated, even
under dual-task conditions (Hendricks, Conway, & Kellogg, 2013).
Although the processes that give rise to the autonomous judgments are
likely to be implicit, their output is explicit and so could be queried by verbal
reports. Finally, as in the text earlier, type 1 outputs may create a sense of
“simultaneous contradictory belief” (Sloman, 2002), so that even though
one knows that the probability of bank teller and feminist is lower than
the probability of being a feminist (Example 14 in the preceding text),
one may still have a lingering conviction that Linda should be a feminist.
These doubts may lower confidence in the judgment (De Neys,
Cromheeke, & Osman, 2011; Thompson et al., 2011), which means that
even though the judgment is made “correctly” on the basis of logic or prob-
ability, one may not act on it with the same confidence as one would
otherwise.
A central difficulty with the definition of type 1 processes as autonomous is
similar to the problems associated with defining intuitions as being uncon-
scious processes, that is, how do we differentiate the processes that produce
type 1 reasons and decisions from all the rest of our cognitive processes?
For example, how is giving the answer “100” or “Linda is a feminist bank
teller” different than recognizing a chair or remembering that tomorrow is
your mother’s birthday? Kahneman (2011, p. 247) suggested that we cannot:
“. . .the mystery of knowing without knowing is not a distinctive feature of
intuition; it is the norm of mental life.” Thus, it might well be that the processes
of recollection, perception, and reasoning all derive from similar processes,
46 Valerie A. Thompson
which, as noted in the preceding text, has the advantage of allowing us to trans-
fer our knowledge from those areas to our understanding of reasoning.
2.4. Summary
Dual-process theories provide an architecture for the interaction between
intuitive (type 1) and deliberate (type 2) thinking. Because type 1 processes
are often executed more quickly than their type 2 counterparts, they form
the basis of an initial response, which may or may not be altered by subse-
quent deliberation. There is a lot of evidence supporting basic assumptions
regarding the role of WM and cognitive capacity in mediating type 1 and 2
thinking. However, many of the other assumptions, such as those regarding
the relative autonomy and speed of the two processes, have not been rigor-
ously tested, and the early evidence (e.g., Handley et al., 2011; Pennycook &
Thompson, 2012) suggests that the situation may be more complex that is
often assumed. Also, because of the breadth of processes that are subsumed
under the labels “type 1” and “type 2,” it is difficult to establish boundary
conditions for the two types of processes; a more productive approach might
be to define and verify the role of specific processes (e.g., representativeness)
on each task.
3. INTUITIONS AS MEMORIES
3.1. Intuitions as Implicit and Associative Learning
There are a number of theorists who have been working to demonstrate that
intuitions arise from basic learning and memory process that are largely
implicit. This research hails back to Reber’s seminal work (Reber, 1993),
demonstrating that participants appeared to be capable of learning complex
rule structures implicitly, although there has been considerable debate about
what, precisely, participants learn in those studies (Hendricks et al., 2013).
Moreover, one of the earliest instantiations of dual-process theories
(Sloman, 1996) defined type 1 processes as associations, a tradition that con-
tinues in modern dual-process theories (e.g., see Epstein, 2008; 2010); asso-
ciative memory processes would be considered by Stanovich to be part of
TASS. Recently, Tilmann Betsch and Andreas Glöckner have developed
a detailed model of the relationship between associative memory processes
and intuition, which is described in the succeeding text.
48 Valerie A. Thompson
They are clear (Betsch & Glöckner, 2010) to differentiate their view of
intuition from those that rely on heuristics, which, as described in the pre-
ceding text, reduce complex judgments to simpler ones, usually as a way to
deal with the constraints posed by the working memory. Their claim, in
contrast, is that “Intuition is capable of quickly processing multiple pieces
of information without noticeable cognitive effort. . . intuitive processes
are responsible for information integration and output formation (e.g., pref-
erence, choice). . .” (Betsch & Glöckner, 2010, p. 280). Here, the input to
intuition is information that is stored in long-term memory, primarily
acquired by associative learning (Betsch, 2008). The output of such pro-
cesses is a feeling that then serves as the basis for judgments and decisions.
Betsch and Glöckner have modeled these assumptions in a connectionist
network that uses a parallel constraint satisfaction (PCS) rule to generate
decisions/preferences. Its goal is to maximize coherence; thus, a incoherent
input is a bottleneck to judgment. For example, Glöckner and Betsch (2012)
showed that the time required to make a decision decreased with the coher-
ence of the input, even if it meant increasing the amount of information to
be processed. Participants in this study were asked to choose between two
products, about which they had information from four people who had
tested the products. The key manipulation was that one piece of information
could be removed that increased coherence (by removing information that
conflicted with the best alternative) or that decreased it (by removing infor-
mation that was consistent with it). As expected, decision times were longer
(and confidence lower) for the incoherent display relative to the control,
despite the fact that more information had to be processed. The reverse
was true for the displays that increased coherence.
A second key assumption of this model is that intuitive processing is par-
allel, fast, and does not require conscious attention. In an early set of studies
(Betsch, Plessner, Schwieren, & Gütig, 2001), participants were told to
watch a series of television ads, whose contents they were told to remember
for a subsequent test. They were told to do so while performing a dual task,
which was reading the prices of a large number of fictitious stocks that
scrolled along the bottom of the screen. After the memory test for the
ads, participants were unexpectedly asked to evaluate the stocks. The task
was designed to prevent participants from being able to make explicit eval-
uations of the stocks: the ads were salient and designed to focus attention on
themselves, participants were told to try and remember the ads and that read-
ing the stock prices was designed to disrupt that, and the number of ads
(between 20 and 40) and stock prices (up to 140) requiring processing
What Intuitions Are. . . and Are Not 49
was large. Nonetheless, participants best “liked” the stocks whose total share
price was highest, and the rank order between the sum of stock prices and
liking judgments was almost perfect. Interestingly, when asked to evaluate
the stocks explicitly (i.e., without distractions and under instructions to be
accurate), participants changed their evaluation criteria, preferring stocks
with a higher average performance, rather than those with the highest totals
(Betsch, Kaufmann, Lindow, Plessner, & Hoffmann, 2006). Betsch et al.
speculate that implicit learning is sensitive to the valence and the frequency
of stimuli, whereas explicit judgments are restricted by working memory
capacity and thus based on the recollection of a small number of instances.
In this view, intuitive and analytic processes perform different tasks
(Betsch & Glöckner, 2010). It is assumed that intuitive processes integrate
information and form preferences but that the input to integration may
be analytic, for example, by directing memory search, assessing conse-
quences and goals, and hypothetical thinking. The intuitive processes are
assumed to operate in the background, even if when one is engaged in delib-
erate judgment. Indeed, explicit attention may disrupt the optimal operation
of these processes if it focuses attention on misleading cue. Thus, these are
autonomous processes, in the manner that Stanovich (2004) conceived, that
is, they operate regardless of one’s intentions.
Note that in this view, intuition is often used to refer to both the pro-
cesses that underlie a decision (i.e., of processing the values of the stocks) and
the judgments or preferences that arise from those processes. Intuitions are
also often referred to as agents, who are capable of accomplishing things.
Despite this ambiguity, the main assumptions of the theory have been
instantiated in a connectionist model, which is an important step towards
disambiguating the theoretical constructs. It is also generative, in that pre-
dictions from the model can be used to generate new research. One clear
prediction is that cognitive capacity is not required to make the kinds of
intuitive judgments that the authors describe, so that they should be achiev-
able by children (Betsch & Glöckner, 2010) and should be invariant to the
cognitive ability of the reasoner. Moreover, the regularities that guide the
judgments (i.e., sensitivity to sums as opposed to averages) should show sim-
ilar insensitivities to cognitive capacity.
Another go-forward option might be to use this framework to investi-
gate other psychological processes that are claimed to process large amounts
of information in parallel and without conscious awareness. “Thin slices”
refer to situations where people make judgments about other people based
on a small (e.g., 10–15 s) sample of behavior (Ambady, 2010). For example,
50 Valerie A. Thompson
were distracted than when they were allowed to think about it. Although
this work is much cited, it has proved notoriously difficult to replicate
(Acker, 2008; Lassiter, Lindberg, González-Vallejo, Bellezza, & Phillips,
2009; Newell & Rakow, 2011; Newell, Wong, Cheung, & Rakow,
2009; Thorsteinson & Withrow, 2009). Until the mechanisms of intuitive
thought are better understood, along with precise predictions about how
type 2 and type 1 processes interact in a given task, we are not likely to
be able to give account of when one mode of thinking yields better out-
comes than the other.
The reason for both is that in the process of acquiring their skill, experts have
learned to recognize many thousands of patterns, and those patterns are
organized in memory as meaningful chunks. Thus, a large part of the skill
that underlies expert performance in many domains is well-developed rec-
ognition memory (Chase & Simon, 1973b).
Klein (1999) had documented how similar processes may play a role in
other expert decisions, such as those of nurses and firefighters. His natural-
istic studies of decision-making show instances where experts make rapid,
accurate decisions under time pressure. These decisions have the appearance
of intuitions and are proposed to be based on rapidly computed information
made available from long-term memory. Based on an extensive study with
fire commanders, Klein, Calderwood, and Clinton-Cirocco (1986) showed
that decisions (such as where to direct men and resources, when to call for
backup, when a house was about to collapse, which part of a fire was too
dangerous to approach, and where the origin of the fire was) were often
based on consideration of only a single hypothesis, usually the first that came
to mind, which was discarded in favor of an alternative only if a mental sim-
ulation of the consequences of that decision indicated it would not satisfy
and could not be modified to suit the current context.
Kahneman and Klein (2009) proposed that the key to skilled intuitions is
the availability of valid feedback and the opportunity to learn the relevant
decision cues. The learning need not be explicit, but the cues must be regular
and valid. They offer as an example the case in which a building is about to
collapse in a fire: there are very likely to be detectable, reliable cues that this
is about to happen. Cases where the environment is less regular or when
opportunities for feedback not there, like in many clinical settings, lead to
intuitions with low accuracy and poor calibration of confidence. For
example, physicians who treat patients in emergency wards often cannot
get feedback on their treatment choices because patients are routinely
moved to a regular ward, intensive care, or discharged to a family physician
(Hogarth, 2001).
The second condition that must be satisfied in order to give rise to skilled
intuitions is practice. Although such judgments are available quickly, the
skill that underlies them is acquired deliberately and requires targeted prac-
tice with feedback (rather than just experience) along with the possibility to
correct errors (Ericsson, 2009). Moreover, the amount of practice required is
extensive, on the order of about 10 years (Ericsson, Krampe, & Tesch-
Römer, 1993).
What Intuitions Are. . . and Are Not 53
framing of the problem, reasoners are asked to choose between two pro-
grams to combat the outbreak: If the first is adopted, then 200 people will
be saved, whereas the second program has a 1/3 probability of saving 600
people and a 2/3 probability of saving no-one. The preferred choice is
the first. An identical but negative framing yields different choices: Here,
if the first program is adopted, 400 people will die, whereas the second pro-
gram has a 1/3 probability that no-one will die and a 2/3 probability that 600
people will die. The preference is now for the second option. Clearly, 200/
600 people living and 400/600 people dying are equivalent options, but they
are psychologically very different.
According to fuzzy-trace theory (Reyna & Brainerd, 1991), this occurs
because the gist representations of the two problems are very different. For
the positive frame, the gist represents a choice between “saving some” (the
first choice) and “saving some versus saving none” (the second choice). As
saving some is better than saving none, the first choice is preferred. For the
negative frame, the choice is between “many dying” and “many dying ver-
sus no-one dying.” Now, the latter is preferred. These framing effects are
intensified when the numbers are removed and substituted with vaguely
worded alternatives (e.g., 1/3 probability of saving many people and a 2/3
probability of saving no-one). As the alternatives became more vague,
so did the size of the framing effect, exactly what would be expected when
reliance on gist is increased.
Experts, who have much experience in a domain, also are thought to rely
on gist and to process information as “simply, qualitatively, and categorically
as possible given the constraints of the task” (Reyna & Lloyd, 2006, p. 180).
Relying on gist representations means that experts will make sharper distinc-
tions (i.e., using categorical gist representations) at risk boundaries. In this
study, physicians of varying skill levels were asked to assess the risk of hypo-
thetical patients developing unstable angina, for which two symptoms are
relevant: the probability of an imminent myocardial infarction or of clini-
cally significant heart disease. They were asked to make a number of judg-
ments about these patients, including the probability of either disjunct alone
(i.e., of having either symptom), the probability of the disjunction (i.e., of
having one or the other symptom or both), and the assessments of risk and
recommended courses of action (admit to ward, refer to cardiovascular care,
discharge, etc.). As expected, increasing expertise led to better risk assess-
ments. However, as Klein (1999) noted, most expert physicians relied on
less information, not more, than their less expert counterparts and made
sharper discriminations in terms of recommended actions, that is, they were
56 Valerie A. Thompson
3.5. Summary
Memory-based theories of intuition emphasize the capacity and accuracy of
intuitive processing. They posit relatively well circumscribed and under-
stood mechanisms of memory as the basis for their theories, which adds pre-
cision to their predictions. However, with the exception of fuzzy-trace
theory, the relationship between the processes that give rise to intuitions
and deliberate cognitions are not well specified. These models would benefit
from architectural assumptions, such as those that characterize dual-process
theories, or other types of models (Hélie & Sun, 2010) that characterize the
interaction between implicit and explicit processes.
4. INTUITIONS AS METACOGNITION
4.1. Intuitions of Metamemory
Metacognition is often defined as “knowing about knowing,” that is, know-
ing about the contents of our cognitions. Metacognition also refers to the
monitoring and control of cognitive processes (Nelson & Narens, 1990).
Phrased in those terms, the concept of metacognition seems very far away
What Intuitions Are. . . and Are Not 57
quick judgments about the state of their knowledge, based on the cues they
had available, namely, how familiar they were with the retrieval cues. As
such, they bear a remarkable similarity to the other types of intuitive judg-
ments that we discussed in the text earlier.
Another cue that underlies metacognitive judgments is fluency or speed
with which an item comes to mind (e.g., Benjamin et al., 1998; Jacoby et al.,
1989; Kelley & Jacoby, 1993, 1996; Matvey et al., 2001; Whittlesea &
Leboe, 2003). The fluency of processing is such a strong cue to judgment
that fluently processed items give rise to the attribution that an item has been
previously experienced, even when it has not (e.g., Jacoby et al., 1989;
Whittlesea, Jacoby, & Girard, 1990) and even when fluency is misdiagnostic
of accuracy, such that fluently generated items are poorly recalled (Benjamin
et al., 1998).
Of course, both familiarity and fluency are normally reliable cues to
memory (e.g., Ackerman & Koriat, 2011). As is the case for the intuitive
judgments that were described earlier, the accuracy of the metacognitive
judgment will depend on the validity of the cues (Koriat, 2007), so that if
fluency and accuracy are positively related in the current task, metacognitive
judgments based on fluency will be accurate. When the cues are not valid,
such as the familiarity cues in Reder and Ritter’s (1992) study, then meta-
cognitive judgments will not be accurate. Thinking about metacognitive
judgments as intuitions raises several questions for new lines of investigation.
The first is whether these judgments fit Stanovich’s (2004) definition of
autonomy: that is, when the cues are present, do they always give rise to
a judgment, even though that judgment may be subsequently discounted
(Schwarz & Vaughn, 2002)? Also, can we think about reliance on cues such
as fluency and familiarity as a case of attribute substitution, namely, that a
judgment about memory strength is based, instead, on a judgment of famil-
iarity or fluency?
Framing the analysis in this way allows us to demystify yet another prop-
erty of intuitive judgments, namely, that they are often accompanied by a
strong sense of rightness (Hogarth, 2010; Sinclair, 2010; Topolinski &
Reber, 2010). Specifically, it leads to the conclusion that intuitions, like
all other processes of memory and perception, are monitored by processes
such as familiarity and fluency. Because the processes that give rise to intu-
itions tend to be fast and fluent and the experience of fluency engenders a
sense of confidence, intuitions are often confidently held (Thompson et al.,
in press; Topolinski & Reber, 2010).
What Intuitions Are. . . and Are Not 59
are weakly associated with a fourth word (e.g., playing, credit, and report are
associated with card) and others that are incoherent trials in that there is no
remote associate (e.g., house, lion, and butter). Bolte and Goschke (2005)
observed that participants’ judgments of coherence were above chance, even
when they were unable to retrieve the answer and were required to make
their judgments in a very short period of time (i.e., 1.5 s after the presenta-
tion of the triad). They defined intuition to be a judgment based on memory
contents that have been activated (in this task by priming), but which have
not been consciously retrieved.
Topolinski (2011) viewed performance on this task as part of a wider
ability to detect incoherence and inconsistency in the world and argued that
intuitions of coherence arise from fluency of processing (again, produced by
priming) that results in a positive affective experience. As evidence for this
fluency-affect intuition model, it has been demonstrated that participants make
faster lexical decisions about coherent than incoherent triads (Topolinski &
Strack, 2009a) and are faster to read coherent than incoherent triads
(Topolinski & Strack, 2009b). Judgments of coherence increase when triads
are processed more fluently, as when they are primed (Topolinski & Strack,
2009c); in addition, coherent triads activate the facial muscles associated
with smiling (Topolinski, Likowski, Weyers, & Strack, 2009) and are
“liked” better than incoherent trials (Topolinski & Strack, 2009b).
Although not commonly referred to in such terms, judgments of coher-
ence are very similar to metacognitive judgments. Consider, for example,
the similarity between Reder and Ritter’s observations about the speed with
which participants can make FOK judgments and the speed with which par-
ticipants make coherence judgments. In both case, participants are making a
judgment about a current mental state inferentially, based on the cues that
are currently available to them: familiarity for the FOK and fluency/affect
for the coherence judgments. In Thompson’s (2009) framework, both are
similar to judgments of solvability (JOS), which are prospective judgments
about whether the participant would be able to solve the problem at hand.
Moreover, other types of metacognitive judgments have been shown to
be sensitive to a slightly different type of coherence. In many classic reason-
ing problems, participants are asked to make inferences about two types of
trials: trials that are congruent, in which the answers based on logic or prob-
ability are the same as those based on type 1 outputs, such as representative-
ness or beliefs, and incongruent ones, such as those illustrated in Examples
11–14. It has been known for a long time that people tend to perform more
poorly on conflict than nonconflict problems (Evans et al., 1983); they also
62 Valerie A. Thompson
take longer to respond (Bonner & Newell, 2010; Thompson et al., 2011)
and are less confident (De Neys et al., 2011; Thompson et al., 2011). More-
over, it appears that people are sensitive to the conflicting information,
regardless of which answer they give (De Neys & Franssens, 2009; De
Neys & Glumicic, 2008). Finally, conflict appears to produce a mild state
of arousal, as measured by skin conductance responses (De Neys,
Moyens, & Vansteenwegen, 2010).
Indeed, Koriat (2012) had recently argued that coherence is the major
determinant of confidence and is also the proximal cause of fluency effects.
The self-consistency model (SCM) applies to situations where one must
make a choice between two alternatives. People are assumed to gather infor-
mation about those alternatives as the basis of a decision; confidence in the
decision will reflect the relative number of pros and cons favoring the chosen
option, regardless of the importance of those considerations. On this view,
fluency reflects differences in self-consistency, such that choices with a high
degree of consistency are made fluently relative to less consistent ones.
4.4. Summary
In the preceding text, I have argued that important classes of intuitive judg-
ment are those that monitor cognitive processes, including intuitive ones. As
we normally cannot “see” how these cognitive processes work, judgments
about how well they have functioned must be made inferentially using cues
such as fluency, familiarity, and coherences. At this point, however, it is not
clear to what extent metacognitive judgments share properties, such as speed
or autonomy, with other types of intuitions, nor the extent to which they are
subserved by similar cognitive processes.
5. INTUITIONS AS FEELINGS
Although the discussion so far has focused on cognitive models of
intuition, there is increasing acknowledgment that emotions are integral
to intuitive choices. First, as Glöckner and Witteman (2010) argued, intu-
itions are often experienced as feelings of liking and disliking that may be
learned by conditioning or associations, as in the “mere exposure” effect
(Zajonc, 1980), or other learning mechanism. Indeed, although it is com-
mon to ask reasoners to express answers to logic or probability problems
as judgments of validity or probability, it is possible to measure affective
responses to such stimuli. In an interesting series of experiments,
Morsanyi and Handley (2012) showed that people “like” valid conclusions
What Intuitions Are. . . and Are Not 63
more than they do invalid ones, although the information on which these
judgments are based is controversial (Klauer & Singmann, 2012).
In addition, as was discussed in the section on attribute substitution,
affective experience, such as disgust and outrage, can often form the basis
of judgments: the so-called affect heuristic (Finucane et al., 2000). Thus,
for example, one may tend to overestimate the risk of negative outcomes
and underestimate the risk of positive ones. Moreover, temporarily experi-
enced affective states can influence a wide range of judgments, including
assessments of risk (see Zeelenberg, Nelissen, Breugelmans, & Pieters,
2008). Haidt (2012) had written extensively on the role of emotional expe-
riences as disgust and disrespect in judgments of morality, such that acts that
are perceived as disgusting (such as using the flag to clean a toilet) are often
perceived to be morally wrong, even though no one may be harmed by
them. In this view, emotional experiences are inextricably integrated with
the cognitive processes that give rise to intuitive judgments. Zeelenberg
et al. (2008) presented a similar argument that emotions implicitly prioritize
and activate goals, that is, that states of emotion such as fear and anger moti-
vate behavior.
Finally, Topolinski and Strack (2009c) had shown that priming positive
emotions can create the experience of intuition. These experiments used the
Remote Associates Test in which participants were asked to judge whether
triads of words were coherent. People were more likely to judge a triad
coherent if it was accompanied by a positive emotional experience. For
example, a triad containing positive words, such as “fresh, holy, liquid,”
was more likely to be judged coherent than “salt, drown, rain,” although
each has the same target word, “water.” Similarly, words that were preceded
by a subliminally presented happy face were judged coherent more often
than those primed with a sad face.
6. SUMMARY
1. In this chapter, I have discussed four different theories about the origins
of intuitive theories. Dual-process theories articulate a useful architec-
ture for predicting and explaining the interaction between intuitive, type
1 processes and analytic, type 2 processes. This architecture is missing
from the theories that specify intuition as a product of memory, which
would benefit from a better-defined theory of how analytic processes
shape, interact with, and modify the memory processes under
64 Valerie A. Thompson
processes, such as whether they were fluent or not, and not on the con-
tents of the processes (Koriat, 2007), so it seems reasonable to posit that
they will operate according to different principles than those that accu-
mulate information and give rise to a preference for peripherally encoded
stock prices.
Nonetheless, this is all speculative and it may well turn out to be a
common, underlying set of mechanisms for all of these processes. Until
then, it would be more productive to study intuitions by studying the
cognitive and emotional processes that give rise to them, rather than try-
ing to define them in terms of encompassing definitions. The most obvi-
ous reason is that some of these processes may have quite different
qualities than others. For example, implicit encoding is central to
Glöckner and Betsch’s (2010) work but is less clearly relevant to
Reyna’s (2012) fuzzy-trace theory. Moreover, qualities such as
“implicit” and “unconscious” and “fast” are not categorical properties;
they exist on a continuum, which creates problems for theories that try
to define intuitive or type 1 processes in these terms (Keren & Schul,
2009; Osman, 2004).
Take, for example, the quality of “knowing without knowing how,”
which is often provided as the sine qua non of intuitive experience. Many
of the responses thought to arise from intuitive responses may reflect
some degree of insight into their operation. As a case in point, on
base-rate tasks, similar to Example #12 in the preceding text, a response
based on a stereotype might be given after some reflection, because the
stereotype was deemed more compelling than the base-rate information
(Pennycook & Thompson, 2012). Indeed, whenever a reasoner initiates
an override of an intuitive response, it seems likely that they have under-
stood the basis of it (Jack really does seem to resemble an engineer) in
order to resolve the conflict. In others, such as the Linda problem, it
seems likely that people will be able to tell you that the reason for their
answer was that Linda resembles a feminist. On the other hand, they may
not be able to tell you about the “bait and switch” that their system
played in substituting this judgment for the probability judgment.
Indeed, people are very good at making up reasons for their choices,
but not necessarily at pinpointing the variables that contributed to them.
Wason and Evans (1975), for example, asked participants to justify their
answers to Wason’s four-card selection task. On this task, participants are
asked which of four cards they need to select to prove the truth or falsity
of a conditional rule, such as “if a card has a vowel on one side, then it has
66 Valerie A. Thompson
6.1. Conclusions
Intuitions are a complex set of phenomena subserved by a variety of cogni-
tive and affective processes. These processes may or may not have sufficient
overlap to allow the use of “intuition” as a unitary construct, nor is it nec-
essarily that case that the qualities of the judgments that arise from these pro-
cesses (e.g., fast, compelling, and “knowing without knowing how”) will
characterize all forms of intuitive judgment. Thus, rather than trying to
define intuition in terms of the qualities of the outputs, it is argued that a
more useful approach is to specify the processes that give rise to intuitive
judgments and to then ascertain the qualities of those outputs.
ACKNOWLEDGMENT
I would like to thank Jamie Campbell for many helpful comments on an earlier draft of this
chapter and Nicole Therriault for technical assistance with the final version of the manuscript.
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