THE EMERALD HEIGHTS INTERNATIONAL SCHOOL.

SESSION –: 2020-2021
CLASS -: XII SUBJECT -: MARKETING
WORKSHEET -: V PRODUCT UNIT -: I

GENERAL INSTRUCTIONS –
1. The worksheet is editable.
2. Students will download the worksheet from Google classroom.
3. Students will fill the answers in the given space without any editing.
4. Students will post the same worksheet after editing the answers in the given space.
5. Do not forget to click on TURN IN option once you post the worksheet back after completing.
6. Submit the worksheet on or before the time.

S.N. QUESTIONS

MULTIPLE CHOICE QUESTIONS

1  A detailed specification for the product development and pricing is established in

_____________________ stage of “Product Development Process”.
(1) Launch
(2) Testing
(3) Feature specification
(4) Idea screening
(5) Development

Ans. Feature specification

2 What would be the assumed percentage of newly launched product, will sure fail and cannot
achieve their potential to survive?
(1) Up to 90%
(2) Up to 80%
(3) Up to 70%
(4) Up to 60%
(5) Up to 50%

Ans. Up to 90%

3  Linked with different marketing and technology strategy the overall corporate strategy is
considered as
(1) Differentiation strategy
(2) New product strategy
 (3) Market strategy
(4) Product development strategy
(5) None of these

Ans. New product strategy

4 The cost, potential sale, profit of the offering are calculated at different price levels in
______________ stage of “Product Development Process”.
(1) Evaluation
(2) Testing
(3) Idea screening
(4) Idea generation
(5) Feature specification

Ans. Idea screening

5 ______________________ is the reason for failure in “New Product Development Strategy”

(1) Poor product design
(2) Incorrect positioning
(3) Price too high
(4) Market size overestimated
(5) All of the above

Ans. All of the above

6  ________________ includes small number of representative test cities for marketing

campaigns store audits, consumer and distributor surveys.
(1) Control test markets
(2) Standard test markets
(3) Stimulated test markets
(4) Commercialization
(5) None of these

Ans. Standard test markets

7 Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea
manager and formally recognize the program to reward best new ideas is characteristic of
which stage in the “New Product Development Process”.
(1) Idea generation
(2) Idea screening
(3) Testing
(4) Development
 (5) Evaluation

Ans. Idea generation

8 In __________________R&D needs to perform prototyping and testing of various alternative

implementation ways. The company conducts performance and safety tests possibly with
customer groups.
(1) Test marketing
(2) Product development
(3) Business strategy
(4) Market strategy
(5) Standard test market

Ans. Product development

9 Which is the next stage after “Idea Generation” in “New Product Development Process”?
(1) Feature specification
(2) Testing
(3) Development
(4) Idea Screening
(5) Evaluation

Ans. Idea screening

10 When more number of conversions takes place in a particular market, what does it mean in
terms of marketing?
(1) Marketing strategy development
(2) Decline stage
(3) Poor margin
(4) More products
(5) More customers

Ans. More products