Digital Media Sample Question

At a local juice manufacturer a local juice manufacturer is in the process of preparing anew
advertisement for its product. The advertisement is to be aired on television you have been given
the media assets for the project and task with completing the advertisement. The theme is
advertising and your audience is ages 13-19
1a) The mind map provided, explores the relationship between the target audience and the
product
Uses 6 additional notes (items) to complete the mind map given.
6mks
b) Given the target demographic for the advertisement:
Name the type of digital user that best satisfies the target demography and give two
characteristics of the user
3mks
Identify three other platforms that the juice company can use to advertise its product –
3mks
2a) Name three types of digital media businesses that are most likely to be involved in the
production of this advertisement
Describe the involvement of these businesses in the production of this advertisement –
6mks
b) Given globalization and the rate of technological advancements, identify three technologies a
distribution team can use to work on an advertisement project like the one provided
3 mks
c) Describe how each of these technologies may be used in the completion of the advertisement
project 3mks
3a) Create your advertisement from the piece of media provided by selecting and using and using
an appropriate digital media tool. Ensure that your finished product does not exceed 30 seconds.
13mks
b) Export your finished product into any one of the following formats and submit
MPEG2 WEBM
MP4 WMV
AVI FLV
3mks
c) Name the video editing tool used to create the advertisement and suggest two alternative tools
2mks