Professional Documents
Culture Documents
اﻟﻄﺒﻌﺔ اﻻوﱃ
2020
وﻇﺎﺋﻒ اﻟﺘﻮاﺻﻞ:
وﴏﻳﺢ.
ٍ واﺿﺢ
ٍ ٍ
ﺑﺸﻜﻞ واﻻﻗﺘﺼﺎدﻳﺔ ،واﻻﺟﺘاﻋﻴﺔ واﻟﻔﻨﻴﺔ وﻏرﻫﺎ
ﻣﻌﻴﻨـﺔ ِﻣـﻦ
ٍ ٍ
ﴍﻳﺤـﺔ -2اﻟﺘﻮاﺻﻞ ﺑﻬﺪف اﻟﺘﻌﺒر :ﺣﻴﺚ ﻳﻘﺘﴫ ﻫﺬا اﻟﻨﻮع ِﻣﻦ اﻟﺘﻮاﺻﻞ ﻋـﲆ
اﳌﺠﺘﻤﻊ ،واﻟﺘﻲ ﻳﺴﺘﺨﺪم أﺗﺒﺎﻋﻬﺎ اﻟﻮﺳﺎﺋﻞ واﻷدوات اﻟﺘﺠﺮﻳﺪﻳﺔ واﻟﻔﻜﺮﻳﺔ ﻟﻨﻘﻞ ﻣﺸـﺎﻋﺮﻫﻢ
اﻟﺬي ﻗﺪ ﻻ ﻳﻔﻬﻤﻪ اﻷﺷﺨﺎص اﻟﺬﻳﻦ ﻻ ﻳﻨﺘﻤﻮن إﱃ ﻟـﻨﻔﺲ ﻫـﺬه اﻟﴩﻳﺤـﺔ ،ﺣﻴـﺚ ﻳﻈﻬـﺮ
: اﳌﺮاﺟﻊ اﻷﺟﻨﺒﻴﺔ:ًﺛﺎﻧﻴﺎ
- -Allen H.Center and Patrick Jackson Public relations Practices,
Fourh edition, (New Jersey Prentic Hall, 1990).
- - Scott M.Cutlip,Allen H.Center,Glen M.Broom Ph.D, effective
Public relations, Fourthe edition (New Jersey : prentice-
Hall,1994).