1 LOOKING AT LANGUAGE Fill in che blanks to complete the mini dialogues, 1A Which book have you enjoyed reading recently? B The Hunger Games. Alright, it was written for teeragess, but | really tked it. 2A How-do youlike that e-reader! gave you? \) B Iwas worried | woulsn't use it, out aC UA it's very hendy. 3. A D0 you know anything about Ken Follett's books? | think they're scx of ‘thillers, arenttthey? y Have you ever read a Charles Dickens novel in English? Nowayl| m 22 _, t would be too hard, wovidn' it? Did you enjoy C:ime and Punishment? Yes, aithoughitwasalittlebit.y OM) kn) depressing in places, 6 A What do you think of the writer Dan Brown? wel hes not a great writes, bt lenjoy his books. o>er 2 READING a Read the article and Gircla}che correct answers I The article is about e-books in the over (GadeD18s e-book market 2 Feed | Morasevec-to wel jer than a computer. 3. The findings suggest cha: ower | arBchildeen are likely to read e-booksin the Future 4 Most childcen's books are bough qe} in Older children are igre} less attracted to e-books than their parenes 6 E-books ace more (fei popular with teenagers chan other age groups. “Teenagers regard reading e-books asi social activi. ar-olds have an idviay a 8 The research shows that children and teenagers still prefer e-books (Grinted books b Lookat the highlighted words and phrases. What do you think they mean? Use your dictionary to look up their meaning and pronunciation. Kids, teens, and e-books Are young people embracing the new technology? | Publishers are closely monitoring the sales of printed books and | Coats thes day hoe o tap toay ewrenoaig mart. | Beale nid et todays caer wl bothersome ofthe | ture, the under-18s that interest them most. Market research 's catvied out in this age group on a regular basis anc new cata suggests that ths segment ‘aces some very special challenges. The first survey wos conducted online amang a thousand parents of children from the ages of zero to twelve. Disappointingly far digital booksellers, e-books still make up only 11% of childrens ‘books. There are several reasons for this First. a child needs 22 ‘wn a digital device to be able to read an e-book. The survey found that while 27% of the kids of parents in the survey had thet ‘own computer and 25 % owned 3 smartphone, anly 7 % curently possessec an a-eader. These figures are likely to increase inthe Future, however, as more children have access to reading device. The parents inthe survey said that they often share ther igital. devices with the: kids anc they ate starting to hand them down hen shey uparade to 2 newer modal ‘Another obstacie facing e-books inthe children’s marke + the popularity of traditional bookstores. These are still che number ‘one source of discovery far ewldrens hooks and more than &5% of books are bougnt on impulse. Parents often prefer shopping in a bookstore books are usually graded by age or level Thay gso make colorful presents for young ehileran, while e-books tack te visual and tactile appeal. On the other hand, the researci showed thatthe look and fea! af a Book becomes less imporcant as cnildren grow olde. Seven- to twelve-year-olds say that e-books are “fun and coot” and they encaurage them to read more, despite the fact that their parents would prefer them to read printed books The other segment that interests publishers isthe young adult market. Teenagers today do most of their reading on smartpanes and tablets, but this does not mean that they ae in favor of e-books. A second anline survey ofa thousand 13- to 17-yeat- olds showed that teens ate may behind all other age groups e-book adoption. Sixty-se percent of young adults in the said that they prefer printed books to e-books, and only 8 % preferred e-books. The main reason for this resistance is that teenagers enjoy Using tecmnology as a social medium. Every cay they read hundreds of short places about ail kinds of different subjects and they share the most interesting with their friends. at this point, e-books cannot be shaved or commented on and so 2x8) are not a social technology. ‘Surveys lke these are of vital importance to publishers because they tell them about the latest trends ia the ‘market. In the case of the cnildcen’s and young adult market, the two surveys have shown tnatarinted books are still winning the race agains: e-bocks.