INSTITUTO TECNICO LABORAL ANTONIO MACEO -

ITLAM
THE  PSYCHOLOGY  MEANING  OF  COLORS

Name:_______________________________Program:________________ Date:____________

”White for Shadow hunters is the color of funerals,” Luke explained. “But for mundane, Jace,
it’s the color of weddings. Brides wear white to symbolize their purity.”
– Cassandra Clare, City of Fallen Angels

ACTIVITIES:

1. Read the information about the psychology of the color and then answer the next
questions.
What is color psychology?
 The study of colors and their history The study of how color impacts human
behavior and mood
 The study of what colors mean The study of how humans use color in art

Which of these is TRUE about color psychology?

 All people react to colors in the same way.

 Men and women have different reactions to color.

 Children react to color more strongly than adults.

 Age, gender, and culture impact how you react to color.

Which type of research is color psychology based upon?

 applied

 theoretical

 analytical

 empirical
2. Color the spaces on the color wheel.
Questions Subjet Subjet Subjet Subjet 4
1 2 3
What is your favorite color?
What is your least favorite color?
Which color do you associate with happy?
Which color do you associate with pure?
Which color do you associate with good luck?
Which color do you associate with good tasting?
Which color do you associate with dignity?
Which color do you associate with high technology?
Which color do you associate with sexiness?
Which color do you associate with mourning?
Which color do you associate with expensive?
Which color do you associate with inexpensive?
Which color do you associate with powerful?
Which color do you associate with dependable?
Which color do you associate with high quality?
Which color do you associate with nausea?
Which color do you associate with deity?
Which color do you associate with bad luck?

NAMES COLOURS

aubergine
peachy-pink 
lemon yellow
RED TOMATO
TED BERRY
DEEP RED
RED PURPLE
MAUVE
PINK
HOT PINK
PURPLE
LIGHT PURPLE
BLUE PURPLE
BLUE
LIGTH BLUE
MEDIUM LIGHT BLUE -SKY
LIGHT BLUE
DARK BLUE
TURQUOISE
DEEP BLUE GREEN (TEAL)
GREEN
EMERALD GREEN
LIME GREEN
LIGHT GREEN
DARK GREEN
DARK YELLOW – GREEN (OLIVE)
MUTED YELLOW -GREEN
YELLOW –GREEN (CHARTREUSE)
YELLOW
DARK YELLOW (MUSTARD)
YELOWW – ORANGE
LIGHT YELLOW
ORANGE
PINK – ORANGE (SALMON)
LIGHT ORANGE
BROWN
ORANGE - BROWN
GOLDEN BROWN (TAN)
LIGHT BROWN (BEIGE)
WHITE
CREAM (OF WHITE)
BLACK
GREY
BLUE – GREY
SILVER
PLATINUM
GOLD

Sarcoline