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    Adidas and Nike both distribute their products wholesale to retailers and retail directly to consumers, mainly focusing on footwear, sportswear, and department stores. To reduce costs, they outsource the majority of production to external suppliers. Adidas has a specialized golf line and acquired Reebok in 2006 to directly compete with Nike. The document recommends that Adidas improve quality control of outsourced products to ensure quality and improve their standing in the apparel industry.

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    Adidas and Nike both distribute their products wholesale to retailers and retail directly to consumers, mainly focusing on footwear, sportswear, and department stores. To reduce costs, they outsource the majority of production to external suppliers. Adidas has a specialized golf line and acquired Reebok in 2006 to directly compete with Nike. The document recommends that Adidas improve quality control of outsourced products to ensure quality and improve their standing in the apparel industry.

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    3 views1 page

    Adidas and Nike

    Uploaded by

    Lala Alejandra
    Adidas and Nike both distribute their products wholesale to retailers and retail directly to consumers, mainly focusing on footwear, sportswear, and department stores. To reduce costs, they outsource the majority of production to external suppliers. Adidas has a specialized golf line and acquired Reebok in 2006 to directly compete with Nike. The document recommends that Adidas improve quality control of outsourced products to ensure quality and improve their standing in the apparel industry.

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    © All Rights Reserved
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    September 09/2020

    Rosario University

    International Business management

    Global marketing
    ADIDAS vs Nike Case Study

    1.

    In general aspects, the two companies have as a strategy the distribution of their products in a
    wholesale manner, dispensing merchandise to the points of sale and in a retail manner from the
    points of sale to the final consumer, mainly footwear, sporting goods and department stores. To
    minimize production costs, they outsource a large majority of their production to external
    suppliers

    Additionally, Adidas has its specialized Adidas Golf line which distributes all kinds of supplements
    for this sport. On the other hand, Adidas acquired the Rebook brand in 2006 in order to have a
    direct competition brand with Nike.

    2.

    Adidas should pay more attention to the verification of their products, because since they
    outsource around 95% of their production, in many cases they do not even review the final
    product, which can generate direct effects since customers can be in disagreement with product
    quality and if they manage to pass all their products through quality controls they could be
    number one in the global apparel industry.

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