INVITATION

Danish Business Delegation

to Vietnam
Hanoi and Ho Chi Minh City, 28 November - 1 December 2011

Headed by HRH Crown Prince Frederik visiting Vietnam on the occasion of the 40 year
anniversary celebration of dip­lomatic relations between Denmark and Vietnam.
Danish Business Delegation to Vietnam
Hanoi and Ho Chi Minh City, 28 November - 1 December 2011
You are hereby invited to join the
Danish business delegation that
will accompany HRH Crown Prince
Frederik during his official visit to
Vietnam on the occasion of the 40
year anniversary celebration of dip-
lomatic relations between Denmark
and Vietnam.
VIETNAM: AN ECONOMIC GROWTH
HUB CENTRALLY LOCATED IN
SOUTH EAST ASIA
With an average annual GDP
growth rate of 7% and an indus-
trial growth rate of 14% over the
last decade, Vietnam is one of
Asia’s fastest growing economies
that offers unique market oppor-
tunities for companies looking to
create new value. As the domestic
Cleantech
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market expands and purchasing
power increases the ambition to
integrate into the global economy
intensifies. This is reflected in the
government’s ongoing efforts to
develop legislation making Viet-
nam an attractive destination for
foreign investments. This coupled
with the willingness of Vietnamese
business to collaborate with foreign
partners offer enhanced opportu-
nities to sell Danish products and
know-how. Vietnam also remains
a strong sourcing and production
destination highly competitive on
labour costs, young and adaptable
workforce etc.
The official visit presents itself as a
unique marketing opportunity to
Business Program
Food
Water Oil & Gas
Products
Only in Ho Chi
Minh City
CSR in Business Strategies
showcase Danish technologies and
key competences within a selected
number of sectors where Denmark
is recognized as a frontrunner of
technological innovation and a
market leader. It is also a unique
opportunity for Danish companies
to explore Vietnam’s market poten-
tial and to connect with potential
customers, authorities and decision
makers.
A series of business activities will
be arranged during the visit that
will take place in Hanoi and Ho Chi
Minh City. These activities include
sector specific seminars, site visits,
Danish product exhibitions, busi-
ness lunches and dinner parties.
Design &
Lifestyle
Danish Business Delegation to Vietnam
Hanoi and Ho Chi Minh City, 28 November - 1 December 2011
CLEANTECH
The impacts of climate change,
increasing energy needs and inef-
ficient use of energy technology
and natural resources threaten the
environment and energy security
in Vietnam.
Consequently, there is a grow-
ing focus on investments in the
cleantech sector, particularly
within energy efficiency, renew-
able energy technologies and waste
management. Danish technology
and know-how can help Vietnam
overcome its energy needs and en-
ergy security challenges and offers
major business opportunities for
Danish cleantech companies.
WATER
The urban water supply and
wastewater industry in Vietnam is
under pressure: the lack of treat-
ment of municipal and industrial
wastewater is a growing concern
and it causes pollution of rivers,
the water supply and the environ-
ment. Danish innovative products
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and services for the water sector
are today well-known for being
climate friendly and energy effi-
cient with low operating costs and
high levels of automatisation. This
underscores the large potential
for business between Danish and
Vietnamese companies.
OIL & GAS
A highly promising and essential
sector for Vietnam’s economy,
the oil and gas sector accounts for
18-20% of Vietnam’s total GDP
and has an annual growth rate
of approximately 20%. Vietnam’s
needs for foreign investments in
technology and know-how in the
exploration and production of oil
and gas are apparent - this presents
opportunities for Danish busi-
nesses in this sector.
FOOD PRODUCTS
Vietnam’s rapid socio-economic
development and subsequent in-
crease in income levels is changing
consumption patterns and custom-
ers’ demands in Vietnam’s Fast
Moving Consumer Goods (FMCG)
market. The growing interest in
products produced by foreign-
owned brands underscores the
demand for high quality products.
This tendency is closely linked to
the issue of food security, a grow-
ing source of concern in Vietnam,
as producers have difficulties
adhering to international food
standards. This offers new market
opportunities for Danish FMCG
companies who are industry
leaders in producing high quality
FMCGs while being global leaders
in food safety technologies.
DESIGN & LIFESTYLE
International luxury brands are
rapidly surfacing in the metropoli-
tan areas of Ho Chi Minh City and
Hanoi. This reflects the increased
buying power of a growing part of
the population of Vietnam.
International brand names gen-
erally appeal to the Vietnamese
consumers since they are perceived
to be of higher quality and to
signal high status. Even though the
majority of consumption is spent
on grocery, the increased buying
power for an ever larger part of the
population has meant an increase
in consumption in non-grocery
retail. This has especially been
noticeable in terms of clothing,
electronics and home appliances
(including furniture) as well as
jewelry.
The Vietnamese market for
international design and lifestyle
Danish Business Delegation to Vietnam
Hanoi and Ho Chi Minh City, 28 November - 1 December 2011
brands is still in its infancy com-
pared to other developed markets
in Asia. This allows Danish compa-
nies an opportunity to enter a mar-
ket which is not yet as competitive
as more established markets and
at the same time characterized by
solid potential for growth.
CSR
CSR is increasingly acknowledged
as a strategic instrument that can
be integrated into company strate-
gies and policies. This is particular-
ly important for companies operat-
ing in an emerging market context,
where corruption and low levels
of occupational health and safety
standards pose daily challenges.
Danish companies are considered
global frontrunners in implement-
ing CSR and ensuring compliance,
and they have proven that invest-
ments in CSR are worthwhile as it
can help improve workers’ condi-
tions while also improving product
quality and increasing productivity
in the supply chain. Strong col-
laboration opportunities therefore
exist in sharing Danish know-how
and experience with Vietnamese
companies, who face increasing
pressures of adhering to CSR
standards set forth by a variety of
stakeholders including the Viet-
namese government, investors and
consumers.
THE BUSINESS DELEGATION
Through participation in the Dan-
ish business delegation to Viet-
nam, you are offered a rare oppor-
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tunity to access business executives
and high level decision makers. In
addition, you will get the oppor-
tunity to present your company
as a valuable business partner to
Vietnamese counterparts, while
gaining high visibility through
media coverage.
The business delegation is open to
all Danish companies and institu-
tions with an interest in Vietnam.
The opening of the business semi-
nars in Hanoi and Ho Chi Minh
City will feature a special presenta-
tion on Corporate Social Respon-
sibility. This will be followed by
sector seminars within the follow-
ing areas:
• Cleantech
• Water
• Oil & Gas
(For Ho Chi Minh City, a field
visit will be replaced with the
business seminar)
• Food Products
(Only in Ho Chi Minh City)
• Design & Lifestyle
To allow your company maximum
flexibility, the programme offers
a choice of optional elements,
depending on your prior experi-
ence with the Vietnamese market
and the specific needs of your
company.
The official Danish business
delegation visit is organized by the
Confederation of Danish Industry,
the Danish Agriculture & Food
Council, the Embassy of Denmark
in Hanoi and the Trade Council
of Denmark in cooperation with
Export Promotion Denmark.
THE CONCEPT
Basic package
• Company presentation in the
official presentation brochure
- Targeted direct mailing of official
presentation brochure with
cover letter from the Embassy of
Denmark to potential Vietnam
ese partners.
• Welcome briefing in Hanoi and
arrival briefing in Ho Chi Minh
City.
• Participation in business semi-
nars in Hanoi and Ho Chi Minh
City including:
- Official openings followed by
high-level speakers from Den-
mark and Vietnam
- Sector seminars or Product
Displays.
- Business lunches in Hanoi
and Ho Chi Minh City with
participation of up to 5 guests
per company per city (extra
guests at additional costs)
- Official dinners in Hanoi and
Ho Chi Minh City, participation
of Danish delegation and num-
ber of possible participants will
be confirmed later.
- Debriefing Ho Chi Minh City
For companies within the Food Prod-
uct sector the above package is only
in Ho Chi Minh City.
Danish Business Delegation to Vietnam
Hanoi and Ho Chi Minh City, 28 November - 1 December 2011

Companies, whose products fall

outside the sectors included in the
TENTATIVE PROGRAMME
sector seminars, may choose to
have their products displayed in
Sunday, 27 November
the official business lounge as part
Arrival in Hanoi
of the basic package instead of par-
Welcome briefing
ticipating in the sector seminars.
Monday, 28 November
Companies wishing to include
Business Forum in Hanoi
both of these elements in their visit
Sector Seminars
may purchase the product display
Business lunch
package at an additional cost.
Official dinner (tbd)
Guaranteed Company Exposure
Tuesday, 29 November
To ensure that participating com-
Optional site visits, sector based meetings,
panies receive the greatest pos-
own follow-up visits, etc.
sible exposure to the Vietnamese
Departure for Ho Chi Minh City
business community, the Embassy
Arrival briefing
of Denmark in Hanoi will send out
invitations to potential Vietnamese
Wednesday, 30 November
participants as well as promote
Business Forum in Ho Chi Minh City
the event to other relevant stake-
Sector Seminars
holders in cooperation with local
Business lunch
Vietnamese partners. Each invited
Vietnamese guest will receive an
Thursday, 1 December
invitation package containing an
Optional site visits, sector based meetings,
invitation letter and the company
own follow-up visits, etc.
presentation brochure introducing
Debriefing
all the participating companies and
organizations.

The invited Vietnamese par-

ticipants will consist of persons
targeted according to your request
within the following categories:
• Your company’s own contacts
• Relevant local agents and
company representatives
• Authorities from selected
organizations
• Media
• Knowledge-based institutions
Business Lunch
Included in the Basic Package are
5 seats for each of the two business
lunches (Monday and Wednesday).
This offers you a great oppor-
tunity to strengthen your exist-
ing Vietnamese contacts and/or
invite potential future customers
or business partners. Companies
wishing to invite more contacts can
purchase extra guest seats at an ad-
ditional cost. See price list.
Sector Seminars
The sector seminars will give all
Danish companies in the same
sector the opportunity to meet and
promote themselves to relevant
local players.

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Danish Business Delegation to Vietnam
Hanoi and Ho Chi Minh City, 28 November - 1 December 2011
Topics of common professional
interest will be selected and high
level Vietnamese and Danish
speakers will give presentations
which in the best possible way
cover the interest of your company.
The programme for the sector
seminars will be based on the
profile, compositions and wishes
of the participants.
The business activities within
‘Food Products’ will be based on
match making with new and exist-
ing customers.
ADDITIONAL INDIVIDUAL
OPTIONS
Individual Company Seminars/
Presentations
Within the common framework,
you may wish to hold your own
individual company seminar. Here,
you will be able to create your own
programme and focus. Individual
seminars typically run for one
hour and all companies are wel-
come regardless of sector as indi-
vidual programmes can be set up.
Companies must deliver invitation
lists to the Embassy, who will then
invite your guests to the seminar.
Pre-arranged B2B tunity to gain valuable insight in
Contact Meetings
B2B contact meetings between
your company and potential
Vietnamese partners can be ar-
ranged as a tailored part of your
programme.
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If you decide to include B2B meet- FLIGHT & ACCOMODATION
ings as part of your visit to Viet- The travel agency BCD Travel has
nam, you will be contacted directly booked flight seats and hotel rooms
by the Embassy of Denmark in Ha- for the delegation in advance.
noi to discuss the desired content When you have registered for the
and extent of the meetings. event, you will receive an order
form for booking flights and ac-
Product Display at the Conference commodation.
A business lounge with a Danish
decor will be set up at the confer-
ence facilities in Hanoi and Ho
Chi Minh City and will serve as an
informal meeting place. Here, it
will be possible for small groups to
meet and share the facilities during
short meetings.
Your company may have a small
display of your products in the
business lounge. Two company
banners will be supplied as a back-
ground for this. If you wish to have
a product display, please indicate
this on your registration form and
you will be contacted directly for
further details.
Sector Specific Site Tours
Sector specific site tours to relevant
companies, government and
international organizations can
be arranged with the aim of giving
the participating companies an
overview of their sector of interest
in Vietnam and provide an oppor-
the Vietnamese market.
REGISTRATION
Please click here for registration no
later than 23 September 2011
PRICE FOR PARTICIPATION
Basic package (compulsory for companies within the sectors Cleantech, Water, Oil & Gas, Design & Lifestyle)
incl. Hanoi & Ho Chi Minh City: Price per company DKK 23.700
Basic package (compulsory for companies within the sector Food Products) incl. Ho Chi Minh City:
Price per company DKK 16.900

If your company wish to participate with more than two persons, an additional amount of DKK 4.450 will be
charged per each additional person.

Additional packages such as individual seminars, pre-arranged B2B meetings, site visits and product displays
(for those companies participating in the sector seminars as part of the basic package) etc. can be purchased at
an additional cost:

Individual Seminar:
Price per seminar (covers 1 sector in 1 city) DKK 9.995 Product display in business lounge:
Companies must deliver invitation lists to the Embassy, DKK 3.600
who will then invite your guests to the seminar.
Additional seats at business lunches:
Pre-arranged B2B contact meetings: Price per guest per lunch (max 5 additional guests
DKK 2.995 per company) DKK 300

Sector specific site tours

Price per company per site visit DKK 3.640

The price is net of VAT and based on min. 25 participating companies and expected subsidy from
The Trade Council of Denmark. Subsidy is only given to Danish companies, i.e. companies with a Danish CVR number

IF YOU HAVE ANY QUESTIONS PLEASE DO NOT HESITATE TO CONTACT US:

Embassy of Denmark, Hanoi

Jeppe Solmer · Commercial Counsellor · E-mail: jepsol@um.dk · tel.: (+84 4) 3823 1888 EXT. 134

Danish Agriculture & Food Council

Mette J. Gammicchia · Adviser · E-mail: mjg@lf.dk · tel.: +45 3339 4268

Confederation of Danish Industry

Jens Holst-Nielsen · Director - International Trade & Market Development · E-mail: jhn@di.dk · tel.: +45 3377 3017

Export Promotion Denmark

Louise Jørgensen · Event Manager · E-mail: lj@ees.dk · tel.: +45 2142 0711
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