Audience mood board

Teenage boys Demographics

Age-16-18 Gender- Male

Social Class- A.B.C10. Geographical Location-

Southern England

Ethnicity: Any ethnicity, however,

stereotypically higher social classes are white
in southern parts of the U.K

Education level- College or University student

Psychometrics
Aspirer- Teenagers in a high social class
have very high ambitions with what they
are going to do with their lives.
Explorer- Teenagers are obviously quite
young, so they are usually very open to
trying to things and to being
experimental
Modes of address
Informal- Teenagers wouldn’t particularly
care about a formal lexis, as long as the
conversation makes sense they would be
satisfied. In fact, having some colloquial
language or slang that they would
understand may relate the magazine more
to them.

Mainstreamer- Some teenage boys don’t Direct Address- Speaking directly to a

have fully formed opinions, so just agree
with the majority and sticks to popular
content.
teenage boy would make the magazine
feel more personal and relatable to them,
making them want to read more. However,
if you are too direct with them, they may
feel overwhelmed or slightly cynical of it
and be deterred.

Teenage Girls Psychometrics

Demographics
Aspirer- Teenagers in a high social class
Age-16-18 Gender- Female have very high ambitions with what they
are going to do with their lives.
Social Class A.B.C1 Geographical Location-
Southern England Explorer- Teenagers are obviously quite
young, so they are usually very open to
Ethnicity- Any ethnicity, however, higher trying to things and to being experimental
social classes are white in southern parts of
the UK Mainstreamer- Some teenagers don’t have
fully formed opinions, so just agree with
the majority and sticks to popular content.

Modes of address

Informal- Teenagers wouldn’t particularly care about a formal lexis, as long as

the conversation makes sense they would be satisfied. In fact, having some
colloquial language or slang that they would understand may relate the
magazine more to them.

Direct Address- Speaking directly to a teenage boy would make the magazine
feel more personal and relatable to them, making them want to read more.
However, if you are too direct with them, they may feel overwhelmed or
slightly cynical of it and be deterred.
University Student

Demographics:

Age: Roughly 18-22 Gender: Any

Social Class: Typically, A, B, C1 but others

aren’t completely excluded

Ethnicity: Any

Psychometrics: Modes of Address

Informal/Formal- Stereotypically, there are two

Aspirer: University students are obviously looking to be successful
after gaining their degree, so obviously it makes sense that
university students are aspirers.
Strugglers: It is quite well-known that University students don’t have
too much money, especially if they aren’t working. This puts them
under strugglers as a lot of them see themselves as the victim
because of this, and also looks for certain ways out of escaping the
temporary poverty.
types of university students. One of these is the
hard workers, who fully focus on their degree.
These students would most likely want to read
formal writing as they take themselves and
their current stages of life very seriously. The
other group mostly go there to party and enjoy
themselves, which may mean that they may
just want to watch slightly less formal content.
Direct Address: All types of University students
would like to be mentioned directly, as most
content they will be reading will be centred
around aspects of their life, such as studying or
public transport.