FERNANDO ALVAREZ VARGAS

Slide 1
Firstable we examined the existing public policies , and
divide them into 3 levels, national, regional and local, at
the national level we find legislative decree n°691 – article
16 from the political constitution of peru, on the other
hand at the regional level we do not find any public
policie.
And finally at the local level we find an important public
policie called regulation for the granting of advertising
authorizations and outdoor advertising, we check the
Chapter 3 to chapter 4

Slide 9
We take the muncipality of cusco as an example with the
ordinance, of the district of cusco for the recovery of the
urban image, article 1 says that all visual contamination is
totally prohibited, and regulates the different types of ads,
and is applicable to natural people and juridical people.

Slide 10

Finally in conclusion most public policies lack of sanction

due to different factors, one of the most important factors
is the inexistence of specification in the different
regulations, but we think it can be solved by since each
case should have specified a sanction evaluating the
possibilities of each category.