PROJECT i

peter ducato | andrew joncich | ariana koblitz | colin beney

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Design Concepts bike culture:
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?
So we made a plan:
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6 weeks
4 of us
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Bikes are dear to our hearts, and so we set out to

learn about what bikes mean to Design Concepts.
 What exists in this world-- what works?
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i
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 What exists in this world-- what works?
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i
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stationary 16
stand-out
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vs vs
mobile blended-in
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What are our routines / habits?
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 What happens at Design Concepts?
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Can we create new footpaths?
Where could bikes go? Where
Where could bikes go? could bikes

Where could
Where bikes
could go?go?
bikes
What we learned:
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any motions are made with the least

amount of thinking
there needs to be no barrier to a
footpath
everyone was excited about bringing
in the rest of the office
What are today’s existing solutions like to use?
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Crawford Leonardo negative space pulley system steady rack

Product Testing
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minimal energy input

experience stability
work for versatile arrangement
Brainstorming
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we decided to focus on the moment you will give up your bike to the stand
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Guiding questions: what mechanisms facilitate that feeling?
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It’s the small things that count

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it’s the moments of delight

Concept Refinement
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Prototyping
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3D Model Prototype
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Prototype
CAD Variations
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Final Design
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How It Works
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Final Design Details
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Final Design Details
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Material Choice
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Final Design
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Where will it live?
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• between the windows
• corners
• as an assembly by the “phone booths”
• as an assembly in the atrium
We’ve got this bit covered
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But have we included all of Design Concepts?
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Design Concepts Bikes.
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Because we talk of a bike
culture at Design Concepts,
not to.
Imagine a world where...
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yo! want to go I’ll going to

for a quick ride? go check
in on
Edelweiss.
Project i has ways it can grow as well:
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Thanks, everyone!
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Peter Ducato Andrew Joncich Ariana Koblitz Colin Beney

ID ME RE UX