RECOMMENDATION

With the limited time frame, the researchers only studied and focused to the

effectiveness of commercial Taglines as an effective form of advertisement. Since the

researchers restricted the respondents according to their ages, barangay, and frequent

exposure to taglines as an advertisement. The researchers recommend that the future

researchers should study more about the other factors that affect the consumer's attention

towards whitening products. Future study may also conduct the same study but with wider

range of respondents or other products that are being advertise on the different forms of

advertisements. Moreover, the researchers also recommend that the companies should use this

research as their reference when it comes to advertising their own product to promote more

competitive company in the industry of merchandising and advertising whitening cream

products.