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growth of 10.6% in domestic business. Volume growth was 12% in FY19. Amul has
introduced 101 new products in the past four years (two new launches every month).
Hatsun (HOLD) Consumer products growing well: All value-added products of Amul have done
1,000 well in FY19. Revenue growth rates of key products were as follows: Cheese (17%),
800 cream (34%), paneer (23%), curd (33%), buttermilk (27%), chocolates (69%), butter
600 (14%) and ice cream (10%). Liquid milk (pouch) revenues were also up 5% YoY. We
(Rs)
400
believe Amul has gained market share in most consumer products.
200 Investments in strengthening moat: Amul has continued to invest aggressively in
0 strengthening the business moats: 1) Strong brand Amul, 2) network of 10,000
Sep-16
Sep-17
Sep-18
Sep-19
distributors with 1mn retail outlets, and 3) strong relationships with 3.6mn dairy
Mar-17
Mar-18
Mar-19
farmers. Amul has increased milk procurement outside Gujarat to 12.9% in FY19
from 8.2% in FY12. This will help reduce dependence on Gujarat and enable sale of
more fresh products outside Gujarat. The company also has 79 milk processing units
pan-India. Multiple units have helped to reduce freight cost and sell liquid milk and
fresh value-added products across India.
Management expects steady long-term growth: Amul has indicated only 27% of
dairy industry is organised. Amul believes, as a market leader, it is responsible to
increase the share to 40% in the coming decade. It also believes that with only 35%
of Indian villages being covered under the dairy co-operative network, the promotion
of dairy co-operatives is the key to enhance farmers’ income levels as well as drive
growth of the organised sector.
Key financials of GCMMF (Amul)
Year to March FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19
Revenues (Rsmn) 116,680 137,351 181,435 207,504 229,851 270,625 292,463 331,943
Growth (%) 19.4 17.7 32.1 14.4 10.8 17.7 8.1 13.5
EBITDA (Rsmn) 565 541 688 1,113 1,510 1,447 1,683 2,214
Growth (%) 43.4 (4.3) 27.3 61.8 35.7 (4.2) 16.3 31.5
Research Analysts: PAT (Rsmn) 318 337 378 415 438 470 488 528
Aniruddha Joshi Growth (%) 16.2 5.8 12.3 9.9 5.4 7.4 3.7 8.3
anuruddha.joshi@icicisecurities.com EBITDA margin (%) 0.5 0.4 0.4 0.5 0.7 0.5 0.6 0.7
+91 22 6637 7249 PAT margin (%) 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2
Manoj Menon RoE (%) 16.1 15.5 15.8 14.7 12.8 11.9 11.3 11.4
manoj.menon@icicisecurities.com RoCE (%) 7.6 7.8 1.0 5.3 5.5 4.5 5.4 5.6
+91 22 6637 7209 Source: Company data, I-Sec research
The company has introduced 101 new products in the past four years. (~two products
every month).
300,000 30.0
250,000 25.0
(Rs mn)
(%)
200,000 20.0
150,000 15.0
100,000 10.0
50,000 5.0
- -
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
Growth rates of other major dairy products were as follows: Cheese (17%), cream
(34%), butter (14%), ice cream (10%) and chocolates (69%). Considering market as
well as Amul growth rates, we believe, the company has gained market share in most
of its segments.
2
Dairy sector, September 13, 2019 ICICI Securities
Table 1: Product-wise revenue growth rates, YoY
Product FY18 FY19
Dairy commodities* (60.0)
Cheese 26.0 17.0
Milk based beverages 38.5
Cream 34.0 34.0
Paneer 21.0 23.0
Dahi (curd) 26.0 33.0
Buttermilk 21.0 27.0
Liquid milk 12.0 5.0
Infant milk food 11.0
Dairy whitener 11.5
Butter 17.0 14.0
Ice cream 15.0 10.0
Chocolates 69.0
Source: Company, I-Sec research *SMP
Amul has reported 10.8% CAGR in milk procurement over FY07-19 but milk
procurement increased by 9.3% YoY in FY19. Interestingly, its milk procurement
outside Gujarat, which was growing faster than milk procurement in Gujarat reported
decline in FY19.
Milk procurement outside Gujarat declined 20%, YoY whereas milk procurement in
Gujarat increased 15.6%, YoY.
The company’s milk procurement (fats) price has also declined from Rs705/kg in FY18
to Rs690 in FY19, indicating decline of 2.1%.
Chart 2: Rising milk procurement by Amul… Chart 3: …and higher milk procurement prices
700
20
600
(mn ltrs/day)
500
(Rs/kg fat)
15
400
10 300
200
5
100
- 0
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
3
Dairy sector, September 13, 2019 ICICI Securities
Chart 4: Marketing spends as % of net sales Chart 5: Marketing spends as % of gross profits
57.0
3.5
56.0
3.0
55.0
2.5
54.0
2.0
53.0
(%)
(%)
1.5 52.0
1.0 51.0
0.5 50.0
- 49.0
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
4
D
Dairy sector, September 13,
1 2019 ICICI Se
ecurities
Chart
C 3: Supply chain an
nd distributi on network of Amul
Source: Company
y, I-Sec research
h
5
Dairy sector, September 13, 2019 ICICI Securities
Plans to improve relationships with farmers
As direct milk procurement is the largest entry barrier/moat in the dairy industry, Amul
has focused aggressively on expanding relationships with farmers. We note Amul
procures milk from 3.6mn farmers across 18,559 villages. Apart from farmer education
and awareness programmes, Amul has invested in two key initiatives to strengthen
relationships with farmers. It provides organised animal feed as well as services of
artificial insemination and veterinary care.
Amul’s animal feed division has reported CAGR of 8.5% over FY08-19. Amul has also
resolved 4.3mn veterinary cases in FY19, up from 3.7mn in FY18.
Chart 6: Veterinary cases resolved by Amul Chart 7: Steady growth in animal feed sales
5.0 2.5
4.0 2.0
3.0 1.5
(mn)
(mn MT)
2.0 1.0
1.0 0.5
0.0 0.0
FY08
FY10
FY12
FY14
FY16
FY18
FY19
FY08
FY10
FY12
FY14
FY16
FY18
FY19
Source: Company, I-Sec research
6
Dairy sector, September 13, 2019 ICICI Securities
Chart 8: Milk procurement* outside Gujarat
20.0%
18.0%
16.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
Source: Company, I-Sec research *Milk procured outside Gujarat/ Total milk procurement
7
D
Dairy sector, September 13,
1 2019 ICICI Se
ecurities
Chart
C 5: New
w product lau
unches by A
Amul …1
Source: Company
y, I-Sec research
h
8
D
Dairy sector, September 13,
1 2019 ICICI Se
ecurities
Chart
C 6: New
w product lau
unches by A
Amul… 2
Source: Company
y, I-Sec research
h
9
Dairy sector, September 13, 2019 ICICI Securities
Chart 9: Key financial ratios of GCMMF (Amul)
6.0 0.35
5.0 0.30
0.25
4.0
(%)
(%)
0.20
3.0
0.15
2.0
0.10
1.0
0.05
-
-
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
8,000 OCF FCF 18.0 RoE RoCE
16.0
6,000
14.0
4,000
12.0
(Rs mn)
2,000 10.0
(%)
8.0
0
6.0
(2,000)
4.0
(4,000) 2.0
-
(6,000)
FY08 FY10 FY12 FY14 FY16 FY18
FY07 FY09 FY11 FY13 FY15 FY17 FY19
40.0
500 5
35.0
400 30.0
(Rs mn)
25.0 0
300
(days)
(%)
20.0
200 15.0 (5)
10.0
100
5.0 (10)
0 0.0
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
FY18
FY19
(15)
FY07 FY09 FY11 FY13 FY15 FY17 FY19
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Dairy sector, September 13, 2019 ICICI Securities
Table 7: Profit & loss statement
(Rs mn)
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19
Gross Sales 97,825 116,767 137,520 181,715 207,809 230,170 271,016 292,618 331,943
Less: Excise Duty 84 87 168 280 304 319 392 155 -
Net Sales 97,741 116,680 137,351 181,435 207,504 229,851 270,625 292,463 331,943
Growth (%) 22.2 19.4 17.7 32.1 14.4 10.8 17.7 8.1 13.5
Expenditure
Cost of Goods Sold 93,230 111,395 130,558 173,120 197,732 219,043 258,198 279,116 316,447
Staff Cost 683 729 751 1,123 1,206 1,049 1,635 1,545 1,742
Manufacturing expenses 393 611 960 1,103 1,349 1,415 1,498 1,687 2,006
Marketing & selling expenses 2,486 2,843 3,816 4,512 5,142 5,914 6,913 7,429 8,378
Other Expenses 555 537 726 888 961 921 932 1,003 1,157
EBITDA 394 565 541 688 1,113 1,510 1,447 1,683 2,214
EBITDA margin (%) 0.4 0.5 0.4 0.4 0.5 0.7 0.5 0.6 0.7
Depreciation 251 407 361 659 799 871 883 944 1,248
EBIT 143 158 179 29 314 639 564 739 966
Interest Expense & Bank Exps 7 4 21 82 86 327 188 297 464
Other Income 240 305 341 629 406 355 340 307 297
Profit Before Tax 376 459 499 575 634 667 717 749 799
Income Taxes 102 140 162 197 218 230 246 262 271
Effective tax rate (%) 27.1 30.6 32.5 34.3 34.4 34.4 34.4 34.9 33.9
Profit After Tax 274 318 337 378 415 438 470 488 528
Source: Company data, I-Sec research
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Dairy sector, September 13, 2019 ICICI Securities
Table 9: Cashflow statement
(Rs mn)
FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19
OCF before W/C changes 496 684 717 930 1,205 1,210 1,268 1,582 1,704
W/c Changes (519) 3,050 (1,457) 4,365 (2,347) (3,106) 3,076 (1,287) 4,296
OCF After W/C Changes (23) 3,734 (740) 5,296 (1,142) (1,895) 4,344 294 6,000
Cash Flow from Investing
Capital Expenditure (291) (779) (1,209) (1,759) (1,009) (2,107) (1,047) (3,148) (1,776)
Disposal 2 1 78 102 18 10 20 37 2
Investments - - - - (1,600) (1,637) 2,499 (2,494) (3,778)
Acquisitions - - - - - - - - -
Net Cash used in Investing (289) (778) (1,131) (1,657) (2,591) (3,734) 1,473 (5,606) (5,553)
Cash Flow from Financing
Changes in Share Capital 250 0 0 0 500 400 500 - -
Changes in Loans (13) 18 68 884 3,780 5,764 (5,614) 6,208 (51)
Dividends & change in reserves (75) (90) (150) (150) (150) (213) (275) (341) (360)
Net Cash used in Financing 162 (71) (82) 734 4,130 5,951 (5,389) 5,866 (412)
Extraordinary Items - - - - - - - - -
Changes in Cash & Equivalents (150) 2,884 (1,953) 4,373 398 322 429 555 36
Opening Cash & Equivalents 1,113 963 3,848 1,894 1,609 2,007 2,329 2,758 3,312
Closing Cash & Equivalents 963 3,848 1,894 6,267 2,007 2,329 2,758 3,312 3,348
Free Cash Flow (312) 2,956 (1,871) 3,639 (2,133) (3,992) 3,318 (2,817) 4,225
Source: Company data, I-Sec research
12
Dairy sector, September 13, 2019 ICICI Securities
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13