[This question paper contains 4 printed pages.] Sr.No. of Question Paper : 8204 c Roll No... Unique Paper Code: 241304 Name of the Paper : CH 3.4: PRINCIPLES OF MARKETING Name of the Course: B.Com. (Hons.), Part II Semester 2a Duration : 3 Hours Maximum Marks 275 Instructions for Candidates 1. Write your Roll No. on the top immediately on receipt of this question paper. Attempt all questions. 2. 3. All parts of a question must be attempted together. 4. All questions carry equal marks. 5 Answers may be written either in English or in Hindi; but the same medium should be used throughout the paper. wai & fay fg a wera & fd O ox fee ay Pulte eat & oe arg ferfeay att wet at affire wer @ wt ont Bo ya wa Tee Afery aah weit Sai wart e1 We WTA See sie wr A fee eH TF fre, ST WH Tae aT AAA TST & der alee oR en 1. @) Explain the importance of marketing for customers & the society. (b) Why do you think environmental scanning and analysis is important for marketers ? OR PTO.8204 2 (a) “Marketing mix framework takes care of seller’s interest and not of buyers” Do you agree ? Explain, (b) Explain the significance of customer value and satisfaction for a marketer. (@) meat ote wart F fare root } aeea aA aren aE 1 (a) any Rar aa dead 2 fe Rwraat S fay wala an gente site Psd wecant at 2 7 wera (@) “feat- fer an char faker SB fa ar cart waa @ otk Hat a aT” AT aT Bae wera F 7 crea as 1 (a) froraet & fay mea @ apa ik sah daft } aera a amen wife | 2. @_ What is meant by consumer buying behaviour ? How can a marketer benefit from the study of consumer's post-purchase behaviour ? (b) What is meant by market segmentation ? Suggest suitable bases to segment market for an Airlines Company. OR (a) Briefly discuss various steps involved in the new-product development process. (b) Explain the significance of Branding in Modern Day Marketing. (&) sulted & wa-aaen 3 sry an ered #7 sate SB wa areR S set 2 frerraat Fa aH Tor wat B? (a) ara SH rh ont FH ae F 2 EMER HF fy aK wa Faia aS SAGAS SUR GAT | aera (%) Fe sere ay Rafa wet at wien & safe Aft weil at dae F ore aiifare8204 3 (a) anya for 3% aig arr 23S aera BA eT Sify | 3. (a) What do you mean by Pricing ? What factors affect Pricing of a Product ? (b) What is Personal Selling ? Explain the reasons for its growing importance in India. OR (a) Differentiate between Penetration Pricing and Skimming Pricing. When these two pricing policies are most suitable ? (b) What is meant by Promotion in Marketing ? Explain its nature. (™) ‘Sra Pufer’ & ara aan amet 3? gene aA he Pulte wet we feet ea wr WE Yat 2? (cm) ‘acer Fah? wan eB? one Hae wed Ae ATT Bae A are ait | weet (a) reer airs Prater site wea age Sara Pafeor % sia marae 1-2 a wire Pret feat wa afire gaged erat & 7 (a) facor 4 dais & oie en wed &? eas ered a ae aifarg 1 4. (a) What do you mean by Logistics Management? Explain the various components of Logistics Management. (b) What do you mean by Retailing? What are the characteristics of Retailing ? OR @ Explain why marketing channel decisions are considered the most critical decisions ? (b) Write a note on “Retailing in India: changing scenario”. PTO.8204 4 (a) eas rate 3 re ae ame 2 afer wae AT Me aA ee we | (a) “aaa fast’ S srt war wa J? Gaur fast at ae Assay F ? aaa (=) war aren & Fe Fore anal Bae Pte, wad arr Fok ay Tye? (a) “aret ¥ Gea aOR: aera Eo ETE” ow awit fate 1 5. (a) “The Rural Society is urbanising gradually with the increase in literacy rates and exposure to global trends” Do you agree? Discuss the growing importance of Rural Marketing. (b) Write a note on ‘Services Marketing’. OR (a) In Indian Context, discuss the factors that make Rural Markets attractive. Discuss the approaches to Marketing Mix Planning for Rural Markets. (b) ‘Marketers must do no harm’. In the light of this statement, write a detailed note on Marketing Ethics. (&) “arena at F gfe ak Ate agieat Fora S are oer wars aT AR AR wetener Gar on wer 21” aa any gad wera F 7 ante favor F agd wera a fear Ae 1 (a) ‘Bears F Roo’ we awh faferg 1 wear () see Beek For reat aA fede BAe A anton anand A sake aud 7 dt arnt & fag Fawr fier sratser B sonny A AAaAT aA (@) ‘fawrrscist at ate et ae wart ake ee wet F wen A for Aiea ve Rega Reem tag 1 (8500)*##*