Professional Documents
Culture Documents
SMILE
Hindustan Unilever Limited
• First product- Soaps and Detergents
• Fabric wash, skin care products, personal wash, hair
products, household products.
Ponds
Mostly skin care products,
positioned as an all purpose
skin care.
• Strategy:
Introduction of different range of sizes like 20gm, 150gm, 250gm
4P’s
PRICE
• Objective: Entering into the market with competitive
pricing
PACKAGE VOLUME (gm) PRICE (rs)
Sachet 20 10
Tube 150 60
Tube 250 90
PLACE/ DISTRIBUTION
SUB-URBAN URBAN
• Wall paintings • Multimedia advertising
• Demo vans • Free samples
• Radio and TV • Hoardings
• Free samples • Discount offers
• Dental camps • Contests
• Magazines
BEAUTIFUL ODOUR WITH BAD TEETH BAD ODOUR WITH BEAUTIFUL TEETH
And for both
appearance and
odour to be
beautiful, You
need SMILE
THANK YOU