QUESTIONS:

1. Do Silicon Valley and Route 128 function as diamond-based clusters? Why

or why not? What are their similarities and what are their differences?

2. What caused the development, decline and resurgence of the two regions?

What is your understanding of the different explanations for the two

regions?

3. How have Silicon Valley and Route 128 helped the establishment of startups?

4. Can the ‘success formulas’ provided by Silicon Valley and Route 128 be

adopted as templates for other, would-be clusters?

5 How did Shiseido finally become an insider in Paris? What factors had

been instrumental to its initial failure?

6 What does Shiseido’s experience imply for those companies not born in a

cluster?

7 Which patterns of FSA development did you observe in the case?

- Shiseido eligió una empresa conjunta como su modo de entrada para reducir los riesgos,
se unió 50/50 con la compañía de cosméticos francesa Pierre Fabre SA que ya estaba
posicionada en el mercado especialmente en términos de pérdidas financieras
potenciales. Al mismo tiempo, para recopilar información relacionada con la industria de
las fragancias, Se envió a expatriados japoneses al centro para recopilar información local
vital y transmitirla a la sede

8 Drawing on the discussion of Porter’s single diamond framework versus

the double diamond framework, what suggestions would you give

Shiseido to help it to develop further its perfume business?