Far Eastern University

A.Y. 2020 – 2021

BUSINESS POLICY AND STRATEGY

Dunkin’ Donuts
CASE STUDY
Validate the presence of Business ethics, CSR, and sustainability strategies of DD by citing case
facts.

Vision/ Mission
Dunkin’s vision statement on the corporate website: “Serving Responsily- To be
recognized as a company that responsibly serves our guests, franchisees, employees,
communities, business partners, and the interests of our planet”
Dunkin’s mission statement on the corporate website titled “Our Priorities” has four
parts:
Our People
Our Guests
Our Neighborhoods
Our Planet.
The statement reads: “From our employees and franchisees to the farmers who grow our
coffee, we believe in treating everyone with respect and fairness so they are empowered to reach
their goals.”

Corporate Social Responsibility is present in Dunkin’s mission statement and in their website,
under Dunkin’ Brands’ Commitment to Corporate Social Responsibility
“We strive to be recognized as a company that responsibly serves our guests, franchisees,
employees, communities, business partners, and the interests of our planet.”

Sustainability
“Dunkin’ Brands has a current Corporate Sustainability Report (CSR) posted on their
website. The CSR details how Dunkin’ is progressing toward improving on its environmental
gaols and objectives. For example, the Dunkin’ Donuts & Baskin-Robbins Community
Foundation (DDBRCF) recently partnered with Feeding America to support such initiatives as
the BackPack Program to provide hungry children with nutritious and easy-to-prepare food to

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 Far Eastern University
A.Y. 2020 – 2021
BUSINESS POLICY AND STRATEGY

take home on weekends, and to support the School Pantry Program, which helps alleviate child
hunger in America.

“At Dunkin’ Brands, we feel fortunate that our restaurants are part of the fabric of so many
communities and neighborhoods around the globe, and our franchisees value the role they can
play in strengthening their communities.
Joy in Childhood Foundation®
The mission of the Joy in Childhood Foundation is to provide simple moments of joy to sick and
hungry kids. Since 2006, the Joy in Childhood Foundation has granted millions of dollars to help
improve the lives of children and families in the communities where we operate.”

Finance
“Dunkin’ Brands’ revenues in 2014 were $748.7 million, up 4.9 percent year over year.
Adjusted earnings per share were $1.74, up 13.7 percent over the prior year. For that quarter,
Dunkin’ Brands declared a quarterly dividend of 26.5 cents per share of common stock, an
increase of 15 percent from the prior quarter. The increase dividend was paid on March 18, 2015
of record as of March 9.”
 4.9% higher year over year
 EPS = $1.74, increase of 13.7%
 Quarterly dividend of 26.5 cents per share of common stock, increase of 15% vs
prior quarter

Ethics
“Dunkin’ Brands believes being a good corporate citizen is good business. We set
corporate social responsibility (CSR) goals to make continuous progress in the areas of
sustainable sourcing, packaging, energy efficiency, waste reduction, nutrition, Diversity &
Inclusion and other material issues. Additionally, on an annual basis, our franchisees around the
world volunteer their time and donate product and funds to countless non-profit groups. Most
notably through the Joy In Childhood (JiCF) Foundation, Dunkin’ and Baskin-Robbins
franchisees provide joy to kids when they most need it.”

“All Dunkin’ Brands employees and directors have a personal responsibility to embrace and
model ethical behavior, act with the highest degree of ethics, and comply with the law. We have

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 Far Eastern University
A.Y. 2020 – 2021
BUSINESS POLICY AND STRATEGY

a duty to be watchful for circumstances that may indicate illegal or unethical behavior and act in
a timely manner to raise concerns. Dunkin’ Brands leaders have an added obligation to ensure
that policies are communicated to employees and that business practices are designed to prevent
improper conduct. They have a responsibility to build and maintain a culture of compliance by
ensuring employees know that our integrity should never be compromised in order to achieve
business results.”
“Environmental sustainability is a core value of Dunkin’ Brands and we actively work to
make decisions that serve the interests of our planet. This includes continuously working with
our suppliers to evaluate opportunities to increase the sustainability of our paper-based
packaging and make improvements that make sense for the planet and for our business. Our goal
is to reduce our impact on forests and to take a comprehensive approach to deforestation – as
such, this is our second forest-risk commodity policy, following the publication of our
Guidelines for Sourcing Palm Oil in 2014.”

Their commitments to sourcing sustainable pulp and paper include:

 Free, Prior and Informed Consent/Human Rights:
 Protecting High Conservation Value Forests:
 Traceability
 Certification
 Recycled Content:
 Animal Welfare
 Responsible Sourcing
They target to:
 Communicate this policy to all NDCP packaging suppliers and approved distributors by
the end of 2017.
 For all suppliers not in compliance, they will request plans and timelines to meet the
requirements outlined in the policy by 2020.
 Continue to seek opportunities to incorporate recycled and/or certified content in
our existing packaging. They will also put all new packaging through a
sustainable product development process to identify opportunities for
incorporating recycled and/or certified content.

Sources:
Strategic Management A Competitive Advantage Approach Concepts and Cases 16th Edition by
Fred R. David and Forest R. David.

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 Far Eastern University
A.Y. 2020 – 2021
BUSINESS POLICY AND STRATEGY

Strategic Management Concepts and Cases by Fred David/ Forest David

https://www.dunkinbrands.com/company/about/about-dunkin-brands
https://www.dunkinbrands.com/community/joy-in-childhood-foundation/overview
https://www.dunkinbrands.com/internal_redirect/cms.ipressroom.com.s3.amazonaws.com/226/fi
les/201611/DBI%20Pulp%20and%20Paper%20Policy%20FINAL.pdf
Dunkin’ Brands Sustainable Pulp and Paper Sourcing Policy

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