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Industry Overview
The size of the Indian Cosmetics Industry globally is $274 billion, while that of
the Indian cosmetic industry is $4.6 billion. According to analysts’ estimates,
the total Indian beauty and cosmetic market size currently stands at $950
million and shows growth between 15-20% per annum. Output per Industry
sources estimate a rapid growth rate of 20% per annum.
Company Introduction
Formed in 1994, L’Oréal India is a transformative beauty leader, providing
consumers of the Indian market with sophisticated, safe, high quality, and
effective beauty products. They market a total of 15 brands, with a wide and
varied range of distribution networks reaching every corner of the country. The
different manners of distribution in different segments of the markets that they
cater to, with their respective brands are:
One of the major goals that L'Oréal has set for itself in 2020 is to further its
image as a customer-centric brand, moulding itself after the demands of the
customer and a solid assurance to pursue sustainable growth.
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L’Oréal is a strong supporter of sharing its growth with its internal and external
stakeholders. Sustainable & inclusive growth is a priority for the company and
it promotes access to work for people from underprivileged communities by
deploying various programs; It also associates its suppliers with its
sustainable development policy, and guarantees its employees the best social
practices all over the world. Their mission in India is to offer to the Indian
consumers the best cosmetics innovations in terms of quality, efficacy, and
safety.
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The planet is moving towards sixth mass extinction. The destruction of natural
ecosystems, in particular, due to agriculture, is threatening our planet and
communities’ resilience to climate change. Most of L’Oréal’s raw materials are
derived from renewable sources and are largely of plant origin. The Group,
which uses approximately 1,600 raw materials from nearly 350 species of
plants, sees biodiversity as an important and growing source of innovation and
is committed to sourcing its ingredients in a sustainable and responsible
manner.
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To define and refine L’Oréal’s next steps in sustainability, L'Oréal has laid the
foundations for seven internal expert panels who have been working since
April 2019, coordinating independent studies and working with outside
partners and civil societies. The outcome of this exercise has been a strategy
with measurable, time-bound impact reduction targets that will guide L'Oréal's
internal transformation, and shape its contribution to urgent social and
environmental needs. Through this strategy under its sustainability initiative,
L’Oréal can positively impact several stakeholders in the environment.
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