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Defector’s Kelsey
McKinney on how
2020 destroyed
the concept of
“sticking to
sports”
WALT HICKEY
For many journalists in the United States and around the world, Should the
government use
the next 60 days will be filled with polling stories, debate previews Section 230 to
and recaps, voting guides, pandemic updates, and lots of push force the tech
notifications, all leading up to the 2020 U.S. presidential election. giants into paying
for the news?
Madeleine Schwartz, the founder and editor of The Ballot, knows JOSHUA BENTON
Schwartz and the other editors look for writers who are well-
versed and/or well-known journalists who live in the countries
they’re reporting on. This helps avoid parachute journalism, and
each writer brings with them a built-in audience from their
country.
“It’s important to me that the stories not be really dry. You can
find good wire reporting about a lot of parts of the world,”
Schwartz said. “But what was really interesting to me is how
people are experiencing these changes — what they’re seeing,
what they’re thinking about it — in a way that I don’t think always
comes through in the shorter and drier form. I often just say to
the writers, ‘Write this as if it were a letter to your friend,’ but of
course because they’re also excellent journalists, they’re also
bringing in all of the things that they’ve reported on, that they’re
seeing, and that they know. We wanted it to feel really accessible
and to be a kind of conversation in a way.”
One story that worked particularly well in that format was written
by an anonymous writer in Iran, where conservatives swept the
parliamentary elections in February. “The Islamic Republic used
to be described as a curious mix of theocracy and democracy. The
democracy part of the mixture, however constrained it was before,
seems to be shrinking by the day,” the writer wrote. “‘It’s
ridiculous,’ a 56-year-old woman who works in a government
agency told me about the past few months. ‘It all seems like what
you would see in a badly exaggerated movie that you’d walk out
on.'”
So far, about half of The Ballot’s readers are from the United
States. The other half comes from all over the world. Since The
Ballot’s essentially launched into the pandemic, it’s leaned into
virtual events. “We had a really interesting one where about the
future of cities where we brought together some urban planners in
the United States and some urban planners in Seoul,” Schwartz
said. “It was a multi–time zone live event that actually took place
on two different days, depending on where you were
geographically, and those bring in a really international audience
of people, coming in from five continents and chatting.”
With just three months left in 2020 (reader, I gasped too) and the
donations still flowing in, Schwartz said that The Ballot will
expand its coverage to explore more political stories that are
focused on what different countries can learn from each other on
a range of issues, from economic policy to climate change.
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