Case: Beau and Arrow Part 1 (Packaging)

Case Question: How do I create value when shipping? Help us design our packaging.
Team #: 3 Team Name: Mocha Madness Section: 22228

NOTE All packaging must: Fit in a 10X13 poly envelope, fit the brand of the company, be lightweight, durable, WOW the customer,
and fit the client’s budget. See details on the Case Overview.
Part 1 – Designing the Packaging:
Describe your overall strategy for the packaging. What is your theme or idea?
Our strategy is to come up with something cheap and easy to obtain but also memorable. Our idea is to
create a cute sticker to promote the company. We will use cute and simple ideas to make it look vintage
since the store is a vintage boutique.

How does your packaging fulfill these requirements listed by the client?
We used a very natural but intriguing color scale in order to promote the subtle color
scheme that the company promotes. We used baby blue, black, white, grey, canary,
Branding and midnight blue, in order to create complimentary colors that will make the
customer excited to open their package.
(How does your packaging fit the
Beau & Arrow brand and appeal
to the target market?)

WOW Factor
(How does your idea WOW the
customer and promote word of
mouth?)
Our elegant but natural packaging will create a unique un-packing experience. We
are giving the customers a sticker as a gift as well as a handwritten note from the
company on card stock paper, it will make them feel as if the company is taking time
to show their customers that they care about them.

Our idea to promote future purposes is to include a Beau and Arrow logo sticker in
the package with the item. In doing this, our hope is for customers to use these
Repurchase stickers to stick onto laptops, water bottles, cars, and more to promote the
company. Including a sticker in the package will be almost like a small gift to the
How does your idea promote customer for shopping with Beau and Arrow.
future purchases?

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Part 2 - Detailed Analysis: List each of your packaging items, a brief description and strategic reasoning, and the cost
for each unit. (You may add rows as needed.) The Total Cost per Shipment must fit the client’s budget of $0.50 or less.
When researching costs, use a purchase quantity of 1,000. See the Case Overview for details.

Item Description and Strategic Reasoning Unit Cost

Example: Green ribbon to Example: Green fits the branding colors we used. The ribbon will Example: $0.04 for
tie around the clothing keep everything bundled together and will present the clothing two feet of ribbon
within the package well. Assembly will not add much packaging time. needed per item.

Black Lux Poly Bags from the Boxery. We went with black .09 cents per
Shipping Package because it was the cheapest option and because it is very sleek envelope
and classy.
White 2” by 2” label on the outside of the envelope from .17 cents per label
Label for the shipping StickerGiant. Our group decided to go with the color white for
envelope the label with black lettering. This will present the package well,
and won’t add any time for packaging.

2.5x2.5 inch circular stickers from Print Runner. The sticker will .08 cents per
go inside of the package as a gift. This will advertise the sticker
Sticker
company and be a gift to the customer in the packaging. The
color of the sticker will be light grey with baby blue lettering.
Midnight Blue color, 20 x 26” from papermart. We chose .06 cents for two
midnight blue to give the package a pop of color as well as a sheets per package
natural earthy feel to go along with the twine as well as the
Tissue Paper
packaging and label. Also, blue represents trust, dependability,
and loyalty, this will help Beau and Arrow get closer to their
customer since they will not be seeing them in store.

uline 3000’. We will use 3’ per package to wrap around the .03 cents per
Twine tissue paper, that is wrapped around the product, that we will package for 3 feet
be shipping out to our customer. per product
We will place a 3 x 4 inch card stock handwritten thank you .03 cents per half
letter inside each package, they will be addressed on Canary of cardstock per
Card Stock cardstock to catch the customers eye and make sure that they package
see the letter inside their specially packaged order.
CutCardStock.com

TOTAL COST OF PACKING SUPPLIES PER SHIPMENT (less than $0.50) =.46 cents

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Part 3: Create a “mock-up” of your packaging items.
Take one picture of the mockup and paste the image below
● See Case Resources for tips on creating mockups and examples of other mockups.
● You may use any store-bought item or create any items by hand.
● You can create any design for the outside of the package and any items to be included inside the package.

PASTE IMAGE HERE:

Dear Customer,

We are so excited you bought The

Bailey Dress, we hope you enjoy it

as much as we do.

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