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  • Blue Ocean Strategy: Costin Ciora - Business Strategy & Analysis

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    Natalia Matu
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    This document provides a lecture on blue ocean strategy, which involves creating new market space and demand rather than competing in existing markets. It discusses how blue ocean strategy differs from traditional red ocean strategy that focuses on competition. The lecture notes that blue ocean strategy requires exploring new opportunities by focusing on value innovation and reconstructing industry boundaries. It concludes by listing references for further reading on blue ocean strategy and strategic approaches.

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    Lecture 12

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    This document provides a lecture on blue ocean strategy, which involves creating new market space and demand rather than competing in existing markets. It discusses how blue ocean strategy differs from traditional red ocean strategy that focuses on competition. The lecture notes that blue ocean strategy requires exploring new opportunities by focusing on value innovation and reconstructing industry boundaries. It concludes by listing references for further reading on blue ocean strategy and strategic approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views9 pages

    Blue Ocean Strategy: Costin Ciora - Business Strategy & Analysis

    Uploaded by

    Natalia Matu
    This document provides a lecture on blue ocean strategy, which involves creating new market space and demand rather than competing in existing markets. It discusses how blue ocean strategy differs from traditional red ocean strategy that focuses on competition. The lecture notes that blue ocean strategy requires exploring new opportunities by focusing on value innovation and reconstructing industry boundaries. It concludes by listing references for further reading on blue ocean strategy and strategic approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Lecture 12

    Blue Ocean Strategy

    Costin Ciora - Business Strategy & Analysis 1


    Costin Ciora - Business Strategy & Analysis 2
    Costin Ciora - Business Strategy & Analysis 3
    Costin Ciora - Business Strategy & Analysis
    Costin Ciora - Business Strategy & Analysis
    Costin Ciora - Business Strategy & Analysis
    Questions ?

    7
    References
    • Blue Ocean Strategy – W. Chan Kim, Renee Mauborgne

    • Vaughan Evans – Key strategy tools, Pearson Publishing, 2013

    • Martin Reeves, Knut Haanaes, Janmejaya Sinha - Your strategy


    needs a strategy. How to Choose and Execute the Right
    Approach. Harvard Business Review Press, 2015

    Costin Ciora - Business Strategy & Analysis 8


    Thank you for your attention!

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